1st Web Cross Channel Seminar - Case: Fleggaard
Transcript of 1st Web Cross Channel Seminar - Case: Fleggaard
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Markedsleder
Side 3
• 8 Supermarkeder• Over 4 millioner transaktioner årligt• Over 80% Kendskab (Unaided)
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Calle – overtaget i 2010
Side 4
• 8 Supermarkeder
• Ca. 400 medarbejdere
• Nr. 2 i grænsehandelen
• Succes ved de store færgeovergange (Fehmarn und Rostock)
• Mange Svenske kunder
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E-commerce platforme
Side 5
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Fra Multi Channel til Single Channel
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Single Channel
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Facts
• 300.000 besøgende pr. måned• Heraf 40% Svenskere• 30% af besøg fra Mobile enheder • 90% af trafikken er relateret til Calle/Fleggaard Brand• Mest populære sider:
• Tilbudsaviser• Åbningstider
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Pick & Pack på Centrallager
Home Delivery?
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Pick & Pack i Butikkerne
Click&Collect?
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Kunderne har travlt!
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Convenience online shopping
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Motor rummet – Version 1
ProdukterPriser, rabatter
Shopsortimenter
Be
still
ing
Betaling
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Motor rummet – Version 2
ProdukterPriser, rabatter
Shopsortimenter
Be
still
ing
Betaling
Priser, rabatter
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Cross Channel Fordele
• Vi skaber sammenhæng imellem kanalerne – Cross channel
• 16 Click & Collect butikker• 16 forskellige sortimenter = 16 forskellige online sortimenter• 16 forskellige prislister = 16 forskellige online prislister• Kampagner offline = Kampagner online
• Vi bevæger os i retning af Omni channel , hvor kunden kan vælge frit i alle kanaler.
• Online = Offline
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Udviklingsmuligheder
• Optimeret Pick&Pack• Workflow forbedringer• Mere valide forretningsdata• Flere kanaler
• Mobile/Tablet• iPaper
• Payment løsning
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Top 10 produkter