18 03 Blog Airport Advertising Infographic v3 · 2018-06-26 · Source: Perceived Value 2015, Lux...

EXIT Welcome London 10:11 C A L V I N K L E I N C A L V I N K L E I N Calvin Klein Calvin Klein 7 THE BAG THE BAG BUSINESS LOUNGE DEPARTURES LOUNGE CHECK IN - BERLIN CHECK IN - ROTTERDAM SECURITY CHECK IN - BRUSSELS B CHECK IN INFORMATIONS A CHECK IN INFORMATIONS ! Calvin Klein Calvin Klein 7 ENGAGES PASSENGERS DURING LONG DWELL TIMES 6 9 USES THE UNIQUE AIRPORT CONTEXT TO ADD ‘PERCEIVED BRAND VALUE’ 4 8 DELIVERS AN AFFLUENT AUDIENCE WITH MINIMAL WASTAGE TAPS INTO RECEPTIVE & EXCITED PASSENGERS REACHES KEY INFLUENTIAL DECISION MAKERS IN ‘BUSINESS MODE’ CONNECTS WITH ALERT CONSUMERS IN A UNIQUE ENVIRONMENT AND RECEPTIVE MINDSET PROVIDES A WELCOME UNAVOIDABLE DISTRACTION TO A CAPTIVE AUDIENCE IS PROVEN TO DRIVE SALES IN AIRPORT RETAILERS DISPLAYED ON SITES THAT COMPLEMENT PASSENGER MINDSETS AND AD BUDGETS VIEWED BY A DESIRABLE AUDIENCE PREDICTED TO GROW SIGNIFICANTLY 2 1 3 5 10 1/ 2/ 3/ 4/ 5/ 6/ 7/ 8/ 9/ 10/ 70% of global shoppers admit they would be encouraged to visit the airport shops after seeing advertising for products available in the airport. Source: Global Shopper Connections 2, JCDecaux OneWorld 2016 Frequent Flyers average income is at least 30% above the average of the local population. Source: Airport Stories, JCDecaux OneWorld 2011 60% of our executive business audience believe that the airport is the best place to advertise international B2B brands. JCDecaux Business Travellers, JCDecaux UK 2015 Airports transfer a perceived value of trust and prestige onto brands that advertise within its environment with 71% of Luxury Jetsetters expecting to see prestigious brands advertised at the airport. Source: Perceived Value 2015, Lux Redux, JCDecaux UK 2017 73% like to treat themselves or indulge at the airport. Source: Luxe Redux, JCDecaux UK 2017 85% international frequent flyers enjoy airport advertising. Source: Airport Stories, JCDecaux OneWorld 2012 85% would respond to an airport advertising message. Source: Business Traveller, JCDecaux UK 2015 During Calvin Klein’s 4-week experiential campaign for its Euphoria fragrance in Terminal 5, WDF sales saw a rise in year-on-year sales of +268% (campaign period 6th Oct 2016 – 7th Nov 2016). Source: Heathrow Airport 2016 JCDecaux represents 10 of 15 world’s largest airport hubs including Beijing, Dubai, Heathrow and Dallas, all of which host premium sites and digital opportunities for impactful message delivery. By 2034, total passengers are set to double to 7bn worldwide. Source: IATA 2015

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Transcript of 18 03 Blog Airport Advertising Infographic v3 · 2018-06-26 · Source: Perceived Value 2015, Lux...

Page 1: 18 03 Blog Airport Advertising Infographic v3 · 2018-06-26 · Source: Perceived Value 2015, Lux Redux, JCDecaux UK 2017 73% like to treat themselves or indulge at the airport. Source:

EXIT

Welcome

London

10:11

CALVINKLEIN

Calvin Klein

THE BAG

BUSINESS LOUNGE

DEPARTURES LOUNGE

CHECK IN - B

ERLIN

CHECK IN - R

OTTERDAMSECURITY

CHECK IN - B

RUSSELS

BCHECK IN INFORMATIONS

ACHECK IN INFORMATIONS

! Calvin Klein

Calvin Klein

7 ENGAGES PASSENGERS DURING LONG DWELL TIMES

USES THE UNIQUE AIRPORT CONTEXT TO ADD ‘PERCEIVED BRAND VALUE’

DELIVERS AN AFFLUENT AUDIENCE WITH MINIMAL WASTAGE

TAPS INTO RECEPTIVE &EXCITED PASSENGERS

REACHES KEY INFLUENTIALDECISION MAKERSIN ‘BUSINESS MODE’

CONNECTS WITH ALERT CONSUMERS IN A UNIQUE ENVIRONMENT AND RECEPTIVE MINDSET

PROVIDES A WELCOME UNAVOIDABLEDISTRACTION TO A CAPTIVE AUDIENCE

IS PROVEN TO DRIVE SALES IN AIRPORT RETAILERS

DISPLAYED ON SITES THAT COMPLEMENT PASSENGER MINDSETS AND AD BUDGETS

VIEWED BY A DESIRABLE AUDIENCE PREDICTED TO GROW SIGNIFICANTLY

10/

70% of global shoppers admit they would be encouraged to visit the airport shops after seeing advertising for products available in the airport.Source: Global Shopper Connections 2, JCDecaux OneWorld 2016

Frequent Flyers average income is at least 30% above the average of the local population. Source: Airport Stories, JCDecaux OneWorld 2011

60% of our executive business audience believe that the airport is the best place to advertise international B2B brands.JCDecaux Business Travellers, JCDecaux UK 2015

Airports transfer a perceived value of trust and prestige onto brands that advertise within its environment with 71% of Luxury Jetsetters expecting to see prestigious brands advertised at the airport.Source: Perceived Value 2015, Lux Redux, JCDecaux UK 2017

73% like to treat themselves or indulge at the airport.Source: Luxe Redux, JCDecaux UK 2017

85% international frequent flyers enjoy airport advertising.Source: Airport Stories, JCDecaux OneWorld 2012

85% would respond to an airport advertising message.Source: Business Traveller, JCDecaux UK 2015

During Calvin Klein’s 4-week experiential campaign for its Euphoria fragrance in Terminal 5, WDF sales saw a rise in year-on-year sales of +268% (campaign period 6th Oct 2016 – 7th Nov 2016).Source: Heathrow Airport 2016

JCDecaux represents 10 of 15 world’s largest airport hubs including Beijing, Dubai, Heathrow and Dallas, all of which host premium sites and digital opportunities for impactful message delivery.

By 2034, total passengers are set to double to 7bn worldwide.Source: IATA 2015