15 Yang Hong (ed ) E-Marketing - Reference

杨弘：电子商务市场营销 E-Marking

参考书目第一章 (1) Strauss, J. and Frost, R., 2001, E-Marketing,(2nd ed.), New Jersey: Prentice-Hall, Inc. p6. (2) Kotler,P.,Armstrong.G., Brown,L., and Adam,S., 2000, Marketing (7th ed.) Sydney: Prentice Hall Australia Pty Ltd. (3) American MarketingAssociation definition, Marketing News, March 1, 1985, p1 (4) Valentin, E., 1996, "The marketing concept and the conceptualisation of marketing strategy", Journal of Marketing Theory and Practice, Fall, pp.16-27. (5)Chaffey,D., Mayer,R., Johnston, K. and Ellis-Chadwick, F.,2000, Internet Marketing, England: Pearson Education Limited. (6) (7) Bickerton,P., Bickerton, M. and Simpson-Holley, K., 2000, Cyberstrategy, Butterworth Heinemann. 第二章 (1) Durlacher Research Ltd, 2000, Business to Business E-commerce, Investment Perspective, Online, Available: http://www.durlacher.com.12/01/2002. (2) eMarketer, 2002, " eCommerce: B2B", Online, Available: http://www.emarketer.com. 13/04/2002. (3) Taylor Nelso Sofres, 2002, "". Online, Available: http://www.tnsofre.com. 30/05/2002 (4) (5) 谢康：《知识优势 - 企业信息化如何提高企业的竞争力》，广东人民出版社，1999

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(6) Chaffey,D.,Mayer,R., Johnston, K., and Ellis-Chadwick, F.2000, Internet Marketing - Strategy, Implementation and Practice, England,JE: Pearson Education Limited. (7) eMarketer, 2002, "Europe e-Commerce: B2B & B2C",Online, Available: http://www.emarketer.com. 25/03/2002. (8) Shop.org, 2002, "Over half of US etalors made a profit in 2001", June 3, 2002, Online, Available: http://www.shop.org. (9) Nua surveys, 2002, "Worldwide Internet population", Online, Available: http://www.nua.com. 05/09/2002. (10)McDonald, S, 2002, "Net shipping jumps 40 percent in Europe", January 11, Online,Available: http://www.electricnews.net/news.html, Electricnews, 24/07/2002. (11) ACNielsen, 2002, "Simplicity succeeds in Australian e-commerce", Online, Available: http://www.acnielsen.net. 22/06/2002. (12)Clark, M. 2002, "E-tailers report on holiday sales", January 02, Online, Available: http://ww. electricnews. net/news.html. 22/06/2002. (13) 中国互联网络信息中心调查报告：《中国互联网络发展状况统计》中国互联网络信息中心，2002年7月发表。 (14)Ernst & Young, 2001, "Online retailing continues to grow, despite problems", January 17, Online, Available: http://www. (15) Elliot, S. 2002, ed. Electronic Commerce - B2C Strategies and Models, John Wiley & Sons, Ltd, Chichester, England. (16) 中国互联网络信息中心调查报告, 2002年7月发表，同上。 (17)CyberAtlas,2001,"Travel industry reaps rewards on the Web", January 10, Online, Available: http://www. (18) eMarketer, 2002, "eTravel", Online, Available: http://www.emarketer.com. 5/08/2002. (19) NewsBytes, 2001, "A third of new cars bought online in five years", December 11, Online, Available: http://www. (20) Korea Times, 2002, "Rise in Online Banking Subscribers in Korea", April 29. Online, Available: http://www.

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(21) Chow, J. Mckeever, S. and Leary, M. 2000, " E-commerce in Asia", Second Annual Internet Asia Conference, Tokyo & Hong Kong, February 29 & March 1, 2000. (22) Nua survey, 2002, "How Many Online - Worldwide", Online, Available: http//www.nua.com. 5/09/2002. (23) Global Reach, 2002, "English is not the Net's only Language", May 24, Online, Available: Http//www.globalreach.com. 22/06/2002. (24) 中国互联网络信息中心调查报告, 2002年7月发表，同上。 (25) 中国互联网络信息中心调查报告, 2002年7月发表，同上。 (26) Drucker, P. 1992, "The New Society of Organisations", harvard Business Review. September-October. (27)Buckley, C. 2002, " US users enjor Broadband lifestyle", Electricnews.net, June 25, Online, Available: http://www,enn.ie/news.html. 13/08/2002. (28) Buckley, C. 2002, " Report predicts big growth in e-working", The Institute of Employment Services, July 16, Online, Available: http://www.enn.ie/news. html. 15/08/2002. (29) ElectricNews, 2002,"Americans want to work from home", ElectricNews. net. July 22. Online, Available: http://www.electricnews.net, 15/08/2002. (30) Chaffey,D.,Mayer,R., Johnston, K., and Ellis-Chadwick, F.2000, Internet Marketing - Strategy, Implementation and Practice, England,JE: Pearson Education Limited. (31)CBI& KPMG, 2002, " E-business Technology Helps Comanies Achieve Efficiency Improvements", May 13, KPMG Consulting, Online, Available: Http://www.cbi.org.uk. 5/09/2002. (32) Gartner Group, 2002," EBilling could save companies millions", June 7, Online, Available: http://www.gartner.com. 26/08/2002. (33) Mohammed, R., Fisher, R.,Jaworski,B.and Cahill,A., 2002, Internet Marketing: Building advantage in a networked economy, McGraw-Hill ,New York. 第三章 (1) American Marketing Association 1961, Report of the Definitions Committee,

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American Marketing Association, Chicago. (2) Forrest, E., 1999, Internet Marketing Research - Resources and Techniques, The McGraw-Hill Companies, Inc. Sydney. (3)Chisnall, P. M. 1997. Marketing Research, 5th Edition, McGraw-Hill, New York. (4) Forrest, E., 1999, 同上。 (5)Mohammed, R., Fisher, R.,Jaworski,B.and Cahill,A., 2002, Internet Marketing: Building advantage in a networked economy, McGraw-Hill ,New York. (6) Burns, A.and Bush,R.,2000, Marketing Research, 3rd Edition.Prentice Hall International, Inc., New Jensey. (7) James, D., 2000, " The Future of Online Research," Marketing News (January 3), pp1-11. 第四章 (1)Choo, Chun Wei. 1995, Information Management for the Intelligent Organisaitona: The Art of Scanning the Environment, ASIS Monograph Series: Information Today/Learned Information, Medford, New Jersey. http://choo.fis.utoronto.ca/FIS/IMI04.html. (2) Kotler, P. et al. 1998, Marketing, 4th Edition, Prentice Hall, Sydney. (3) Kotler, P.et al.1998. as above. (4)Anslemi,P.1997, "Market REsearch in the Future", Esomar Newsbrief, Bol. 5, No.9, p5. (5) Kotler,P. 1994, Marketing Management Analysis, Planning and Control, 8th edition, Prentice-Hall, Engleweed Cliffs, New Jersey. (6) Simmons, D. 1997, "Competitor Intelligence Can You Manage Without It", Business Information Review, Vol. 14, No. 4, December, pp.173-77. 第五章 (1) Mohammed, R., Fisher, R.,Jaworski,B.and Cahill,A., 2002, Internet Marketing: Building advantage in a networked economy, McGraw-Hill ,New York. (2) Millier, P. and Palmer, R., 2000, Nut, Bolts & Magnetrons - A practical Guide for

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industrial marketers, John Wiley & Sons, Ltd, Chichester. (3) Hoffmen，D. and Novak, T., 1996, "Marketing in Hypermedia computer-mediated environments: conceptual foundations', Journal of Marketing, 60(January-March), pp.43-54. (4)Strauss, J. and Frost, R., 2001, E-Marketing,(2nd ed.), Prentice-Hall, Inc. New Jersey (5)Rogers, E. 1962, Diffusion of Innovations. Free Press, New York. (6) (7) 邓永成、晁钢令、陈信康、郭芳芳：《市场营销学概论》，复旦大学出版社，1998

年版。 (8) Alberthal, Lee, 1998, "The once and future craftsmen culture", Business 2.0 (Sept. 01) 第六章 (1) Wilson, R., 2000, "Pricing strategy as part of your Internet Marketing Plan". Web Marketing Today, May 9, 2000. (2) Allen, C. 2000, "Dynamic Pricing". ClickZ.com, 8 February. (3) Rangan, K. 1999, FreeMarkets online. Case No.9-598-109, 26 February. Boston: Harvard Business School Publishing, p19. (4) 邓永成、晁钢令、陈信康、郭芳芳：《市场营销学概论》，复旦大学出版社，1998

年版。第七章 (1)Balasubramanian, S.; Bart, J. and Robert, P. 1997, "Exploring the implications of the Internet for consumer marketing". Journal of the Academy of Marketing Science, Vol.25, No. 4, pp329-346. (2)Mohammed, R., Fisher, R.,Jaworski,B.and Cahill,A., 2002, Internet Marketing: Building advantage in a networked economy, McGraw-Hill ,New York.

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(3) Bauer, H., Mark, G. and Mark, L., 1999, Customer relations through the Internet, Working Paper, Mannheim University, Department of Marketing. June 1999. (4) Forrester Research (5)Ariely, D. 2000, "Controlling the information flow: effects on consumers' decision making and preferences". Journal of Consumer Research, Vol.27 (6) Hof, D. 2000, "Creative coddling, great word of mouth". Business Week, 18 September, EB 57. (7) Gaeta, J. 2000, "Convergence marketing". eCRM. Online, Available: http:www. destinationcrm.com/ec/dcrm/ (8) Mohammed, R., Fisher, R.,Jaworski,B.and Cahill,A., 2002, 同上。 (9) International Newspaper Marketing Association. 2000. "The state of newspaper circulation". 23 March, Online, Available: http://www.inma.org/reports_circsummitopen.html. (10) NUA Surveys 2002, "How many online?", Online, Available: http://nua.com/surveys/ (11) Carr, L. 2000, The Standard. Quoting Internet Advertising Bureau (Oct. 2000), and Veronis Suhler (July 2000). (12) Gikandi, D. 2000, "Search engine marketing update".6 September, Online, Available: http://www. Internet.com .23/05/2002 (13) Lawrence, S. 2000, Making online ads click. The Standard, 11 December. Online, Available: http://www.thestandard. com/research/metrics/display/ (14)Regan, K. 2000, Report:e-mail marketing to research $7.3B by 2005. E-Commerce Times,9 May. Online, Available: http://www.ecommercetimes.com/news/articles2000/000509-4.html. (15) Mohammed, R., Fisher, R.,Jaworski,B.and Cahill,A., 2002, 同上。 (16) Diorio, S. 2000, "Online promotions drive traffic and sales". ClickZ, 10 November. Online, Available: http://www.clickz.com/cgi-bin/gt/artcle/html. (17) Hoover's Online. (18)

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第八章 (1) Stern, W. and El-Ansary, A. 1996. Marketing channels, 5th ed. Upper Saddle River, NJ: Pretice Hall. (2) Benjamin, R. and Wigand, R. 1995, “ Electronic markets and virtual value chains on the information hightway", Sloan Management Review, Vinter, pp.62-72. (3)Rosenbloom, B. 1999, Marketing Channels, 6th edition, Orlando: The Dryden Press. (4)McLean, B. 2000, "Revenge of the car salesmen: The Internet is a lemon". Fortune, 27 Novermber, pp146-156. (5) Useem, J. 2000. "Dot-coms: What have we learned?" Fortune, 30 October, pp82-104. (6) Kotler, P., Cunningham, P. and Turner, R.,2001, Marketing managerment, Canadian 10th Ed. Toronoto:Pretice-Hall. (7) Trask, R. Developing e-partnerships. Association Managerment, Vol.52, No. 11, pp46-52 (8)Friedman, L., Furey, T., 1999, The Channel Advantage, Butterworth-Heinemann, London. (9)Webster, F., 1984, Industrial marketing strategy, 2nd ed. New York: John Wiley & Sons, pp205-207. (10) Lyons, D. 1998, "Games dealers play". Forbes, 19 October. (11) Gaski, J. 1984, "The theory of power and confict in channels of distribution", Journal of Marketing, Vol. 48, pp9-29. (12) Mohr, J., Fisher, R., and Nevin, J., 1996, "Collaborative communication in interfirm relationships: Moderating effects of integration and control", Journal of Marketing, Vol. 60, pp103-115. (13) Fisher, R., Maltz, E., and Jaworski, B. 1997, "nhancing communication between marketing and engineering: The moderating role of relative functional identification" Journal of Marketing, Vol. 61, pp 54-70 (14) Alper, S., Tjosvold, D., and Law, K., 1998, "nterdependence and controversy in group decision making: Antecedents to effective self-managing teams" Organizational

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Behavior and Human Decision Processes, Vol. 74, pp33-52. 第九章 (1)Mohammed, R., Fisher, R.,Jaworski,B.and Cahill,A., 2002, 同上。 (2)Opatow, L. 1985, "Creating brand names that work". The Journal of Product Innovaiton management, Vol 2. pp254-259. (3) Keller, L., 1993, "Conceptualizing, Measuring, and managing customer-based brand equity". Journal of Marketing, Vol.57, pp1-22. (4) Henderson, W.and Cote, J. 1998, "Guidelines for selecting or modifying logos". Journal of Marketing, Vol. pp14-30. (5)Keller, L. 1998, Strategic brand management. Upper Saddle River,NJ：Pretice-Hall, . p43. (6) Aaker,D.,1996, Buidling strong brands. New York：The Free Press, pp.7-8, . (7)Keller,L. 1998, 同上。 (8)Lewis, M., 1993. Brand equity: Or why the board of directors needs marketing reserach. ARF Fifth Annual Advertising and Promotion Workshop, 1 February. (9) Webber, M. 2000, "Trust in the future", Fast Company, September, p210. (10) Smith, D., Bailey, J. and Brynjolfsson, E., 2000, "Understanding digital markets: Review and assessment". In Understanding the Digital Economy. Cambradge: MIT Press. (11) Morris, B. 1996. "The brand's the thing". Fortune, 4 March, pp72-78. (12)Quelch, A., and Harding,D., 1996, "Brands versus private labels, fighting to win". Harvard Business Review, January-February, pp99-109. (13) Slywotzky, J. and Shapiro,B., 1993, "Leveraging to beat the odds: The new marketing mindset". Harvard Business Review, September-October, pp97-107. (14) Keller, L. 2000, "The brand report card". Harvard Business Review, January-February, pp3-10.

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第十章 (1) Chaffey,D.,Mayer,R., Johnston, K., and Ellis-Chadwick, F.2000, Internet Marketing - Strategy, Implementation and Practice, England,JE: Pearson Education Limited. (2)McCarthy, J. 1960, Basic Marketing: A managerial approach. Homewood, IL: Irwin. (3)Schultz, D., Tannenbaum, S. and Lauterborn, R. 1994, The New Marketing Paradigm: Integrated marketing communications. NTC. (4) Gronroos, C. 1990, "Relationship Approach to Marketing in Service Contexts: The Marketing and Organisational Behavior Interface," Jounal of Business Research, Vol. 20 , January, pp3-11. (5)Peppers, D. and Rogers, M. 1993, Building Business Relationships one Customer at a Time. The One-to-One Future. London:Piatkus. (6) Peppers, D. and Rogers, M., 1996, The One to One Future. New York: Doubleday. (7) Sonnenberg, F., 1993, " If I Had Only One Client", Sales and Marketing Management, Vol. 56, November, p4. (8) Moon, Y.,2000, " Interactive Technologies and Relationship Marketing Strategies," Harvard Business School Article 9-599-100, January, 19. (9) Kasanoff, B., and Thompson, T., 1999, Advanced Strategies for Differentiating Customers and Partners: software That enables 1 to 1 Relationships. Stamford CT: Rogers and Peppers Group Report: Accelerating 1 to 1. Online, Available: http://www.1to1.com. (10)Strauss, J. and Frost, R. , 2001, E-marketing, 2nd ed. Upper Saddle River, New Jersey: Prentice-Hall, Inc. (11) Renner, D., 2000, " Closer to the Customer: Customer Relationship management and the Supply Chain," Andersen Consulting, Online, Available: http://www.renner, ascet.com. (12) Peppers, D. and Rogers, M., 1997, Enterprise One to One Future. New York: Doubleday. (13) Chaffey,D.,Mayer,R., Johnston, K., and Ellis-Chadwick, F.2000, Internet Marketing - Strategy, Implementation and Practice. 同上。 (14) Raisch, W., 2001, The E-Marketplace, Strategies for success in B2B Ecommerce, New York: McGraw-Hill.

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第十一章 (1) Kare-Silver, M., 2000, E-Shock 2000, London: Macmillan Business. (2) Kare-Silver. M., 2000. 同上第十二章 (1) (2) Millier, P, 2000, Nuts, Bolts & Magnetrons - A Practical Guide for Industrial Marketers, John Wiley & Sons, Ltd. Chichester. (3) Kotler, P., Armstrong,G., Saunders,J. and Worg, V. 1999, Principles of Marketing (2nd ed.). hemel hempstead: Prentice Hall Europe. (3) Webster, F. and Wind, Y., 1996, "A general model for understanding organisational buying behavior", Marketing Management, Vol. 4, No. 4, pp52-58. (4) Turnbull, P. 1999, "Business-to Business marketing: organisational buying, behaviour, relationships and networks", In Baker, M. (ed.) The Marketing Book (4th ed.). Oxford: Butterworth-Heinemann. (5) Fill, C., 1999, Marketing Communications, Contexts, Contents and Strategies (2nd, ed.), Hemel Hempstead: Prentice Hall Europe. (6) Chaffey,D.,Mayer,R., Johnston, K., and Ellis-Chadwick, F.2000, Internet Marketing - Strategy, Implementation and Practice, England,JE: Pearson Education Limited. (7)Quelch, J. and Klein, L. 1996, " the Internet and international marketing", Sloan Management Review, Spring, pp61-75. (8) Hamill, J. and Gregory, K. 1997, " Internet marketing in the internationalisation of UK SMEs", Journal of Marketing Management, Vol.13, pp9-28. (9) KPMG, 1998, Europe Gets Wired. A Survey of Internet use in Great Britain, France and Germany. London: KMPG Management Consulting.

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第十三章 (1) Kalakota,R. and Robinson,M., 1999,E-Business: Roadmap for Success. Reading, MA: Addison-Wesley. (2)"Putting the Business into E-Business" 1999, Gartner Group, September 22, Online, Available: http://www.gartnergroup.com. (3) Chaffey,D.,Mayer,R., Johnston, K., and Ellis-Chadwick, F.2000, Internet Marketing - Strategy, Implementation and Practice, England,JE: Pearson Education Limited. (1)Nobles, R, 1998, "Can We Talk?" Marketing Tools, June. Online, Available: http://www.demographics.com/publications/mt/98_9806_mt980623.htm. (2) (3) A more detailed Drill-Down Discussion of Metcalfe's Law can be found at: http://www.seas. upenn.edu:8080/~gaj1/metgg.html. (4) For deeper examinations on levels of human needs, refer to literature and eescriptions of maslow's Hierarchy of Needs. May 1999, Online, Available: http://web.utk.edu/~gwynne/maslow.htm. (5)Kozinets, Roberts, 1998, "How online communities are growing in power". Financial Times, 9 November. (6) Interested persons should refer to the following reference for more detailed discussions on community founctionality: Young, Margaret Levine, and John Levine. 2000. Poor Richard's building online communities. Top Floor Publishing, New York. (7) Zeichick, Alan, 2000, P2P networkds explained. Red Herring 4 December. Online, Available:http://www.redherring.com (8) Strauss, J. and Frost, R. , 2001, E-marketing, 2nd ed. Upper Saddle River, New Jersey: Prentice-Hall, Inc.

参考书目 172

15 Yang Hong (ed ) E-Marketing - Reference

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