123 Go! Presentation
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Transcript of 123 Go! Presentation
123 GO!BY: SHEILA LI
BUSINESS MODEL• Indoors • Inflatables and Military Style• Place to hang out• Excitement for adventure
seekers• Different• Late hours• One building• Holiday themed• Most importantly, FUN!
• LLC• Aimed to make profit in the 2nd
year• Major costs will be equipment
and spacing
MARKET OVERVIEWTARGET
MARKET• Ages 18+, under 18
must be accompanied by an adult
• Families, friends, colleagues, and etc.
• Young adventure seekers
NEED• Leisure activity• Bonding with friends
and families• Convenient (1 building)• Physical activity
PRICING
• Obstacle and Missions• $15 for easy each• $20 for medium each• $25 for hard each• Holiday prices will vary
• Group discounts• Group of 6: 5% off• Group of 8: 7%off• Group of 10+:10% off
StrengthsEmploy highly trained staff
Indoor facilityGaming equipment according to
age groupsLocation is accessible
WeaknessesFinancial constraint in the first 5
yearsEquipment prone to wear off and
tearLimited available space in NY
OpportunitiesGrowing trend for gaming
activitiesExercise and fun activities
Reaction industry is growingWill not be affected by seasonal
elements
ThreatsFast growing entertainment
market will lead to more entrants
Trends in changing technologies (Wi-Fi)
Health and Safety regulations
SWOT Analysis
BUSINESS OPPORTUNITY
CAPITAL REQUIREMENT• Obstacle Equipment=
$9,000/year• Office Furniture= $7,000/year• Building/Lease= $606,000/year
(12,000sq. Ft.)
FINANCING REQUIREMENT• We are seeking for $600,000• This will be enough to cover
the first 8 month• Expect sales to cover expenses
• From banks and investments from shareholders
ARE YOU READY FOR THE CHALLENGE?
123 GO!