121019THE GENERATIVE BEDROCK OF OPEN DESIGN

The Generative Bedrock Of Open Design

Design(er) strategy (Ambient media design)

Open design Now!

by Michel Avital

2012年11月28日水曜日

accessibility to ...

• view : sharing content, detailed imformation

• modify : sharing labor and enpowering changes

• use : sharing ownership and enabling semi or unrestrictes reuse

Openness

• open innovation

• open source

• open design

‘Open-X’

• value: distributed knowledge• open faced: view• actor: organizations

Open Innovation

• value: distributed development• facet: modify• actor: developers

Open source

• value: distributed manufacturing• open facet: use• actor: consumers

Open Design

• object layer

• process layer

• practice layer

• infrastructure layer

Layers Of Open Design

the concept of generative design

Designing Generative Infrastructure

4 level design directives....

• evocative:generative infrastructure inspires people to create something unique.

• engaging: the natural playfulness and ‘flow experience’

• adaptive: flexible and conducive to effect by use

• open: permeable boundaries and transparency

the author says:

the expected proliferation of open design

has far-reaching implications that are

likely to extend well beyond design

practices as such and have significant

socio-econoimc effects on global scale.

• Push business models

top-down value / mass production

From Push to Pull

“any color as long as it’s black”

• Pull business models

bottom-up value / flexible manufacturing

From Push to Pull

in previous century

①retailers have introduced consumer:

②manufacturers have introduced

consumers

③designer have introduced consumers

From Push to Pull

the extent of product variety and personalization

• DIY with new meaning -beyond cost

savings or the joy crafting-

• traditional design are unlikely to

disappear in the future

The Road Ahead

open design is a potent elixir that mitigates stagnation and awakens generative action.

Conclusion

Haruka Aramaki

121019THE GENERATIVE BEDROCK OF OPEN DESIGN

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