11 PR Specialist Areas 2015

8/9/2019 11 PR Specialist Areas 2015

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SPECIALIST PUBLICSPECIALIST PUBLICRELATIONSRELATIONS

PUBLIC RELATIONS &

SPONSORSHIP MANAGEMENT

Session 11


2/16

InternationalInternationalPublic RelationsPublic Relations


3/16

The global village.

Implications: More and more key issues are

inernaiona!

"e#ision makin$ and o%inion ormin$#enres in#reasin$!y inernaiona!'

Business !ink more !ike!y o (e

inernaiona!' Or$anisaions mus a%%ea! o %u(!i#s

a(road or in!uen#ed rom o)erseas'


4/16

Differences between countries

which affect Public Relations:

Lan$ua$e

La*s and Re$u!aions

Cu!ure

Non+)er(a! #ommuni#aionhttp://www.cyborlink.com/besite/

http://www.cyborlink.com/besite/http://www.cyborlink.com/besite/


5/16

Differences between !e"ia in

"ifferent countries# inclu"e ,e e-en o !iera#y ,e so%,isi#aion o ,e e#onomy

,e num(er o %eo%!e in ,e #as, e#onomy

*,o is !ike!y o (e in ,e audien#e .ua!iy o ,e media

,e )ia(i!iy o ,e media

in !ar$e #ounries naiona! media may a%%ear oo

remoe' in mu!i+!in$ua! #ounries ,ere may (e oo many

!an$ua$es o #ommuni#ae'


6/16

$inancial Ser%ices$inancial Ser%ices

Public RelationsPublic Relations


7/16

&ho are the 'e( tar)ets for

$inancial Public Relations* /inan#ia! 0ourna!issNewspapers / electronic media etc.

T,e Ciy

StockbrokersMerchant Bankers

Analysts

S,are,o!ders e-isin$ and %oenia!2

Private

Institutional


8/16

&h( is financial PR "ifferent*

T,e 3%rodu#4 is )ery sensii)e'

A #onsan !o* o %osii)e ne*s

#ou!d in!ae ,e )a!ue o a so#k

!eadin$ o a si$nii#an a!!'

Modern #om%uerised ne*orks #an

$enerae ,eir o*n momenum

Markes ake %!a#e in rea!+ime'


9/16

The $inancial PR Pro)ra!!e

Regular Financial PR Events Ha!+year Resu!s 5 Inerims

Pre!iminary Resu!s

T,e Annua! Re%or and A##ouns

T,e Annua! Genera! Meein$

Ongoing Financial PR

Communi#ain$ *i, ,e Ciy

Communi#ain$ *i, ,e Press

Communi#ain$ *i, Sa


10/16

+o%ern!ent+o%ern!ent



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+o%ern!ent relations fall into

four cate)ories Lo#a! $o)ermen

Naiona! $o)ernmen

Euro%ean $o)ernmen

Inernaiona! !a*


12/16


13/16

Success in )o%ern!ent affairs ,

co!!onl( calle" lobb(in) , hasfour -rinci-al in)re"ients:

$ood ad)an#e ine!!i$en#e

ski!u! imin$ + $o)ernmen de#isions

end o (e s!o* o maure

a maure6 rea!isi# %resenaion o

one4s #ase

and

susained %ressure'


14/16

Le)al As-ects of Le)al As-ects of



15/16

Practical !etho"s to !ini!ise

le)al -roble!s in PR: C,e#k and re#,e#k any saemen made' 7,en doin$ (usiness6 $e ,e u!! deai!s #!ear

and saed6 (y ,e o,er %ary'

Ha)e a so!i#ior or o,er sour#e o !e$a! ad)i#e' Sa)e ime and money *,en #onsu!in$ a

so!i#ior (y mars,a!!in$ a!! a#s and %a%ers

(eore,and'

An oun#e o #are and #ommon+sense a ,e ime

#an sa)e money'

Mark !rundy


16/16

That’s all for the PRcoursework!

Next up is the Sponsorship

element of the module.

11 PR Specialist Areas 2015

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