10 Steps to Using Social Media to Launch Your Book

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10 Essential Social Media Steps to Launch Your Book

Transcript of 10 Steps to Using Social Media to Launch Your Book

10 EssentialSocial Media Steps

to Launch Your Book

Social Media Mix

• Twitter

• Facebook

• LinkedIn

• YouTube

• WordPress

• 1. Decide the subject area you want to write about (the topic of your book).

• 2. Passionately talk about it on Twitter, Facebook, your blog, and YouTube.

• 3. Interact with those who follow you on your social media platforms.

• 4. Ask them regularly what more they want you to write, do, build or provide.

• 5. Pick one of the more requested responses and figure out a way to do that in your "spare" time.

• 6. Continue to passionately share yourself, and build your audience.

• 7. Chunk the build-out of what you chose in Step 5.

• 8. Ask your audience which chunk they’ll pay for. Start writing that one.

• 9. Use income from that chunk to fund the development of those that follow.

• 10. Only add what's useful. Resist adding bells and whistles.

Twitter

• Build Your Audience

• Update 1-20x Daily

• Connect to Prospects

• Communicate with Customers

Facebook

• Update 1-5x / day

• Inform your fans

• Share pics & videos

• Converse

• Facebook Connect

YouTube

• Publish Videos to your channel weekly+

• Primarily a search strategy

• Limited interaction

• Embed videos on your blog / web site

WordPress

• Update Weekly

• In depth articles

• Communicate with your community

• Facebook Connect

What do you do now?

• Build an Audience

• Create content that is:

• Free

• Informative

• Relevant

• Engaging

• Updated often

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