10 reasons working in digital is great
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Transcript of 10 reasons working in digital is great
10 Reasons why it’s great to work in digital
1. We can be faster than the business
2. We can predict the future*
*sort of
3. It’s never finished
4. We’re connected to our audience
5. We can learn how to talk like our audience
6. Data
7. We see the whole business
Warts & all
8. It’s always changing
9. Relevance
9. Relevance
• Unlike TV…• Engagement• Timely• Fresh/Refreshable
“To truly engage customers for whom “push” advertising is increasingly irrelevant, companies must do more outside the confines of the traditional marketing organization.”
McKinsey
http://www.mckinseyquarterly.com/Were_all_marketers_now_2834
10. Context
Not content
MAKING NUMBERS LOOK PRETTYData visualisation
Information is beautiful
Online tools that will help you to create infographics
Creatly
Easelly
Piktochart
Infogram
Visually
Visualisation features within analytics
Visualisationfor social media
Links
• http://mentionmapp.com/beta/classic/index.php
• http://www.touchgraph.net• http://inmaps.linkedinlabs.com• http://www.leftronic.com• http://
econsultancy.com/uk/blog/10194-the-roi-of-personalisation-infographic
• http://www.mckinseyquarterly.com/Were_all_marketers_now_2834