1Five group：趙希婷、吳宜庭、謝馨輝

Internal Factor EvaluationSprint

Key Internal Factor Weight Rating

High market share in long distance

15% 4

Active pioneer 11% 4

Wide portfolio expansion(service)

10% 4

Strength

Key Internal Factor

Weight

Rating

Strong brand

7% 4

Great niche marketing

9% 3

Strength

Key Internal Factor

Weight

Rating

Late deployment(4G LTE)

14% 1

High churn rate

10% 1

Low ARPU 10% 1

Weakness

Key Internal Factor Weight Rating

Poor network coverage 7% 2

Large amount of debt 7% 2

Weakness

Total weighted score significantly lower than the 2.5 of enterprise's signals that the internal situation is weak, while the score much higher than 2.5 of the enterprise's internal situation is strong.

As we calculate, the total weighted score value is 2.61.It means the Sprint’s internal position is better.

According to the IFE matrix, the greatest internal weaknesses Sprint must resolve are late deployment, poor network coverage, and large amount of debt.

Conclusion

External Factor EvaluationSprint

OpportunityNo Key External

Factors(Opportunities)

Weight

Rating

Weighted score

1 Increasing demand on mobile data

15% 3 0.45

2 Develop in ITS 10% 2 0.20

3 Global market 15% 1 0.15

4 Wireless technology 10% 2 0.20

Increasing demand on mobile data 3D detection technique（ Project Tango）

Global market exploit new market (Africa-78% growth rate/yr.)

Develop in ITS ex: WAVE/DSRC Wireless technology in hospital manage staff workflow track medical equipment automate environment monitoring increasing security monitor hand hygiene compliance

ThreatsNo Key External

Factors(Threats)Weight

Rating

Weighted score

1 US economy is impacted by their debt

2% 2 0.04

2 Regulation of the government

16% 3 0.48

3 Saturation in the wireless market

16% 2 0.32

4 Stressed by other competitors

16% 1 0.16

US economy is impacted by their debt

Regulation of the government antitrust legislation Saturation in the wireless market

Stressed by other competitors

Competitive Profile MatrixSprint

ARPU(weight0.2)

rating

score

Sprint 3 0.6

AT&T 4 0.8

Verizon

2 0.4

Churn rate(weight 0.2)

rating

Score

Sprint 1 0.2

AT&T 4 0.8

Verizon

4 0.8

Market share(weight 0.16)

rating

score

Sprint 1 0.16

AT&T 3 0.48

Verizon

4 0.64

Coverage(weight0.15)

rating

score

Sprint 2 0.30

AT&T 3 0.45

Verizon

4 0.60

Financial position(weight0.15)

2013 Net income EPS Sales

Sprint -3018M($USD)

-77.38$USD

3570M($USD)

AT&T 18533 3.39 128752

Verizon 11497 38.71 120550

rating

score

Sprint 1 0.15

AT&T 4 0.60

Verizon

3 0.45

Brand name(weight0.14)

rating

score

Sprint 4 0.56

AT&T 4 0.42

Verizon

4 0.42

Sprint AT&T Verizon

Weight

rating score rating score rating score

ARPU 0.2 1 0.2 4 0.8 3 0.6

Churn rate

0.2 1 0.2 4 0.8 4 0.8

Market share

0.16 2 0.32 3 0.48 4 0.64

Coverage

0.15 2 0.3 3 0.45 4 0.6

Financial position

0.15 1 0.15 4 0.60 3 0.45

Brand name

0.14 4 0.56 4 0.56 4 0.56

Total score

1.00 1.73 3.54 3.80

Total score

Sprint’s performance is bad in many area.Now they need to overcome two problem.

1.Low churn rate : Promote their service to meet the customers’ standard.

2.High debt : Improve their net income by increase their sales.

Conclusion

News http://www.ithome.com.tw/news/85465 http://www.ttia-tw.org/knowledge.php?id=36 http://

www.itbusinessedge.com/slideshows/six-ways-wireless-technology-is-transforming-health-care-07.html

http://www.104.com.tw/jb/area/media/article/detail/id/167121573302916456/cat/2

Reference

ARPUhttp://www.fiercewireless.com/....../how-verizon-att......

Churn ratehttp://marketrealist.com/....../prepaid-mobile....../

market sharehttp://news.investors.com/....../101514-721877-vz-tmus......

coveragehttp://www.imore.com/att-vs-verizon-vs-t-mobile-vs......

Reference

The end