090226hatena Media Guide 2009 Spring

[email protected]/ [email protected] 2-10-15 K8F

2009462009226

Copyright 2009 Hatena Co., Ltd. All Rights Reserved 1

PC

Flash

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Case StudyCase Study

Buzz

BuzzCase StudyWebCase Study

6

7

8

9

10

11

12 25

27

26


ID

P.1120092


1.

IT

Y1980

45%

901,0001

2. Twitter


1101,000UU

* 200812** Nielsen//NetRatings20089,

http://b.hatena.ne.jp/

* 90 1,319PC** 365MB*

http://d.hatena.ne.jp/

1

Copyright 2009 Hatena Co., Ltd. All Rights Reserved

ITIT623

IT60%

21%

8%

5%

IT

5%

asahi.com 8%

YOMIURI ONLINE

3%

MSN 2%

NIKKEI NET 2%

.jp 2%

5%

Yahoo!5%

livedoor

BP3%

ITmedia

23%

CNET 9%

Impress 8%

4%slashdot 2%

IT 8%

ITPro 8%

5

=4,549,7882005120088


WEB

Buzz

Q&A

50

10/

50

150500

Q&A

1,000

P.10

P.9

P.7

P.12

P.14


[ ] 20093302009628

31

10


Case Study: Brotherhood

Web

200WebPRWebWeb20092

http://d.hatena.ne.jp/brotherblog/

SOHOPR At your side


Case Study: Intuos3

Intuos3PR

31,0001410


Buzz

XXyyy

XX

XX

XX

XX

[ ] 20093302009628

Buzz

: 12

150


Case Study: ATOK Buzz

SOHOATOKPRATOK

41,500ATOKSaaSATOKATOKATOK


Case Study: PATAPON()Web

Web1

PSPPATAPON()

1PSP2

!

Fever--!!!

CL.

http://d.hatena.ne.jp/keyword/PATAPON


PC


IT1UU

* 200812Nielsen//NetRatings20089

12 1%13-19 5%

20-2918%

40-4921%

5023%

60%

40%

30-3932%

0% 5% 10% 15% 20% 25% 30%

23%

12%

5%

17%

23%

13%

3%

0 - 299

300 - 499

500 - 699

700 - 999

1,000 1,199

1,200 1,399

4%1,400

6 20-49

700

44%

24%

16%

5%

4%

2%

2%

3%

**

**

27%

25%

13%

17%

IT65%

2%

7%

4%

5%

45%

45%

8%

12%

17%

10%

8%

* 90 1,319PC/ 365MB*


[ ] 20093302009628

imp.

750,000 40 25 0.33 1 2 -

1,000,000 30 20 0.20 2 4 -

1,500,000 20 15 0.10 4 4 -

1,000,000 50 40 0.40 1 2 -

1,200,000 40 35 0.29 4 4 -

500,000 15 10 0.20 4 4 -

3,700,000

70 60 0.16 2 1 2100

3,200,000

30 20 0.06 2 1 235

(pixels)

ALT

240X240 30KB FlashGIFJPEG 15 4 11 17

300X250 30KB FlashGIFJPEG 15 4 11 17

20 - - 4 11 - -

35 - - 4 11 - -


1

1/2

2

imp. 75imp./

[ ] 20093302009628

AD

AD

AD AD

25/40/

300250

gif/JPEG/Flash30KB 15

ALT 17

418

imp.

41

imp.

http://hatenasales.g.hatena.ne.jp/


2/4

4

20/30/

418

imp.

41

imp.


imp. 100imp./

20[PR]

[ ] 20093302009628

AD

AD AD

AD


4/4

4

15/20/

418

imp.

41

imp.


imp. 150imp./

35[PR]

AD

[ ] 20093302009628


1

1/2

2

40/50/

240240


ALT 17

418

imp.

41

imp.


imp. 100imp./

AD

AD

[ ] 20093302009628


4/4

4

35/40/

418

imp.

41

imp.


imp. 120imp./

35[PR]

[ ] 20093302009628

AD

AD 4


4/4

4

10/15/

418

imp.

41

imp.


AD

AD 4

imp. 50imp./

35[PR]

[ ] 20093302009628


500UUQ&A

2/

1

60/70/

240240


ALT 17

418

imp.

41

imp.


imp. 370imp./ 2100/

AD

[ ] 20093302009628


2/

1

20/30/

418

imp.

41

imp.


imp. 320imp./ 235/

35[PR]

2

AD

AD 2

[ ] 20093302009628

Copyright 2009 Hatena Co., Ltd. All Rights Reserved*Nielsen//NetRatings20089

200812 25

720~30

7

69%

31%

10

16%

40

11%50

4%

60

1%

30

30% 20

37%

2030

au

44%au

48%

SoftBank8%

90 1,319PC*/ 365MB


PV

1/ PV

i-mode44 EZweb48 Softbank8

1

20/30/

418

imp.

41

imp.


imp. 350imp./3

16 [PR]28

21

11

[ ] 20093302009628


1/160imp./

15/20

i-mode

1/350imp./PV

i-mode44 EZweb48 Softbank8

20/30

3

1/160imp./

15/20

EZweb

1/330imp./

20/30

i-mode EZweb

SoftbankYahoo!

imp.

1

[ ] 20093302009628


418

2

6 imp.

42 : 50 1 : 100

13


Flash

URLFlash

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CPU

Flash3

SWF : Flash618/ FLA : Flash6 GIF : GIF


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NHK

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NTTNTTKDDI

KDDI

NEC

jig.jp

hon.jp

PC

PC

PC

PC

PC

PC

PC

PC

PC

MB

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090226hatena Media Guide 2009 Spring

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Transcript of 090226hatena Media Guide 2009 Spring