0708 system 4 mobiii accvout Anna
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Transcript of 0708 system 4 mobiii accvout Anna
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Lidé to chtějí
93% uživatelů sociálních sítí od firem očekává, že budou sociální sítě užívat
• 43%: aby mi tam firma poradila• 41%: aby zjišťovala zpětnou vazbu• 37%: abych mohl interagovat s jejich značkou• 25%: jako prodejní kanál
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Dříve
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Nyní
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Proč se Luis Suarez usmívá?
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Přestal používat e-mail
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Blog
E-mail Instant Messaging
Otevřené
Uzavřené
Hutné Svižné
(c) Luis Suarez
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Blog Twitter
E-mail IM
Otevřené
Uzavřené
•Archivace•pro malý tým•Dobré pro strukutaci debaty
•Archivace•Autorský styl•Interakce
•Konverzace•Rychlost•Dobré pro malý tým
Hutné Svižné
•Konverzace•Rychlost•Autorský styl•Interakce
(c) Luis Suarez
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„Lidé používají ty nástroje, které jim vyhovují. A ne ty nástroje, které vyhovují firmám.“
- Luis Suarez
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Něco za něco
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Sledujte debatu
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Reagovat na debatu
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Reagujte na ni
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slevy, soutěže
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Debatujte
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Networking přes Twitter
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Limity Twitteru
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Limity
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Limity
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.cz
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Sociální sítě
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Škoda jí
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Skittles
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A diskuse
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Staré dobré řetězovky
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Soutěže
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Apps
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Limity
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LimityČesko % Slovensko %
vše 106.920 vše 65.600
13 - 17 7400 6,92 13 - 17 4420 6,74
18 - 24 54220 50,69 18 – 24 34340 52,33
25 - 34 38040 35,56 25 – 34 24160 36,82
35 + 7300 6,82 35 + 2700 4,11
muži 45000 44,05 muži 24280 39,14
ženy 57160 55,95 ženy 37760 60,86
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„Facebook marketing requires communicating, not advertising.“
-Charlene Li, Forrester Research, Inc.
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