Getting To Know

WORD-OF-MOUTH

IS THE BEST FORM OF ADVERTISEMENT

1/9

In 30 seconds:

Have you ever recommended something to your friends?

Tell us about a product you feel satisfied with.

0983.348.528

Hotline hỗ trợ kỹ thuật

Sử dụng headphone

Không sử dụng loa ngoài máy tính

Speak Up

???

2/9

Watch the following video and discuss it in 30 seconds.

Source: https://www.youtube.com/watch?v=FvbXgS61sTo&feature=youtu.be

Summarize the 5 principles of word-of-mouth marketing in the video.

0983.348.528

Hotline hỗ trợ kỹ thuật

Sử dụng headphone

Không sử dụng loa ngoài máy tính

Vocabulary

1. Potential (n) / pəˈtenʃl /

2. Channel (n) / ˈtʃænl /

3. Vicinity (n) / vəˈsɪnəti /

4. Promote (v) / prəˈməʊt /

Wear Your Words

Define one word and make a sentence about word-of-mouth marketing.

3/9

Definition

1. ______________________

2. ______________________

3. ______________________

4. ______________________

Listen and repeat.

Example: Word-of-mouth is a good marketing channel to save money for your marketing campaign.

0983.348.528

Hotline hỗ trợ kỹ thuật

Sử dụng headphone

Không sử dụng loa ngoài máy tính

Wear Your Words

Be lost for words(idiom)

By word-of-mouth (phrase )

Discuss disadvantages of word of mouth marketing using the idiom and

phrase above.

because people tell each other and not because they read about it

to be so surprised, confused, etc. that you do not know what to say

Explanation of useful idiom/ phrase:

Example: It might take longer than usual for people to know your product if you

choose to spread the news only by word-of-mouth.

4/9

0983.348.528

Hotline hỗ trợ kỹ thuật

Sử dụng headphone

Không sử dụng loa ngoài máy tính

Essential Structures

Structure: passive voice

It + to be + V (past participle) + that + S + V + O.

Example:

It is believed that customers tend to stick with your company longer if you use

word-of-mouth marketing.

5/9

Discuss the advantages of word-of-mouth marketing using the structure above

0983.348.528

Hotline hỗ trợ kỹ thuật

Sử dụng headphone

Không sử dụng loa ngoài máy tính

Raise Your Voice

6/9

You are going to open a restaurant next month and you have decided to

use word of mouth marketing.

Pair work: Discuss the plan of using word-of-mouth marketing with your partner.

CASE STUDY

0983.348.528

Hotline hỗ trợ kỹ thuật

Sử dụng headphone

Không sử dụng loa ngoài máy tính

Assessment Form Here are some comments on your performance

Students Pronunciation Vocabulary Grammar

1.

2.

3.

4.

5.

6.

Feel free to ask if you have any questions!

7/9

0983.348.528

Hotline hỗ trợ kỹ thuật

Sử dụng headphone

Không sử dụng loa ngoài máy tính 8/9

What We Gain

• Vocabulary related to marketing

• By word of mouth

• Be lost for words

• Passive voice: It + to be + V (pp) +

that + S + V + O

• Case study: word of mouth marketing

plan for a new restaurant

Please do your homework in the downloadable outline from the website!

0983.348.528

Hotline hỗ trợ kỹ thuật

Sử dụng headphone

Không sử dụng loa ngoài máy tính 9/9

Homework Complete your mission and find more in related lessons

Your mission

Take note of what you need to improve (Vocabulary, Grammar and Pronunciation)

Search for related lessons in course browser

Take those lessons

Recommendation

Adverb or Adjective (#0734)

Suffixes of "market" (#0163)

Winning the lottery (#0375)