第一組

VALERIE’s LessonsFor PR Personnels

The work of PR company

DAY-TO-DAY WORK OF A PR PERSONNEL

WHAT YOU CAN LEARN IN A PR CAREER

5 GOALS TODAY

CHARACTERISTIC

CHALLENGES

The work of PR company

Management of media relations

Promotion of enterprise images

Subject marketing

鄭詠哲

PR fields

Technology

Entertainment

Medical care Finance and

economics

PoliticsEtc.

Day-to-day Work of a PR Personnel

全新學習Paper Work

Site SurveySupervise Media

Commute With Media & Client

Project Planning

Collect And Learn New

Things

唐煜

Personality Traits 謝婉庭

CONDITIONS

1. Positive thinking

2. Proficiency in foreign languages

3. Experience in managing projects and executing activities

4. Ability of communication and expression

5. Good at building public relations

6. Learn how to respond rapidly and correctly

CONDITIONS

李奇軒

What You can Learn in a PR Career

To face and deal with every situation rapidly

To interact with public or individuals

To observe small details

To present yourself properly To constantly learn more

3 BIG Challenges

薩禾豐

First big Challenge

Lack of knowledge

1. Unfamiliar product / company

2. Less understanding equals less pay

3. Less understanding equals more trouble

Second big Challenge

Communication

1. Companies, producers

2. Groupwork

3. Media

4. Your Boss

Third big Challenge

Damage Control