旅遊趨勢研究 tourism trend research 2015-0429

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休休休休休休休休休休 引引引 引引引 2015.04.28

Transcript of 旅遊趨勢研究 tourism trend research 2015-0429

  1. 1. 2015.04.28
  2. 2. BBC What factors influenced Have greater disposable income Have more paid holidays Travel has become easier and cheaper People are visiting a wider range of watch television programmes and browse the internet Greater variety of holidays to choose from People have more leisure time Many countries have invested money in facilities and infrastructure that make it easier for tourists Ageing populations http://www.bbc.co.uk/bitesize/ks3/geography/human_processes/tourism/revision/1/
  3. 3. Types of tourists 1. Incentive tourists 2. Health or medical tourist 3. Business tourist 4. Education tourists 5. Adventure tourists 6. Cultural tourist 7. Eco-tourists 8. Leisure tourist 9. Religious tourist 10. Sport and recreation tourist 11. Backpacking or youth tourist 12. Special Interest Tourist (STI)
  4. 4. Types of official tourism (heritage) (festival tourism) (cultural tourism) (ecotourism) (leisure tourism) http://www.toptenz.net/top-10-weird-types-of-tourism.php What about hot spring?? What about food festival ??
  5. 5. Eight types of special topic tourisms 1 Disaster Tourism 2004, South Asia and South East Asia after the Indian Ocean earthquake tsunami New Orleans and the U.S. Gulf Coast post- Hurricane Katrina 2010 Eyjafjallajkull eruption in Iceland Ghost Tourism http://www.hotelclub.com/blog/5-types-of-alternative-tourism/
  6. 6. Eight types of special topic tourisms 2 Slum/ Ghetto Tourism certifiably questionable and on the ethical borderline when the experience is utterly passive Pop-Culture Tourism it involves destinations with indelible connections to popular books, films, television shows, music, major events or a particular celebrity
  7. 7. Eight types of special topic tourisms 3 War Tourism Fertility/ reproductive Tourism () legal and innocent a subset of medical tourism
  8. 8. Eight types of special topic tourisms 4 Dark Tourism Auschwitz-Birkenau concentration camps in Poland Suicide Tourism suicide tourism is related to suicide and euthanasia
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  13. 13. Whats next Technology *
  14. 14. Tourism for 2015 1 Design-led poshtels across the UK are gaining in popularity among stylish and cost-conscious Brits. Wearable devices such as smartwatches and Google Glass are expected to drive travels next phase of e-commerce as they go mainstream by 2016. Peer-to-peer dining is on the menu in Europe as new start-ups offer visitors in-home meals, cooking lessons or guided food tours.
  15. 15. Tourism trends for 2015 2 The rise in popularity of cycling in the Americas poses a threat to golf tourism as middle-aged men swap their clubs for their bikes. Hotel chains are offering reward schemes set up to encourage braggies, where guests take photos of the hotel and share the images on social media.
  16. 16. Tourism trends for 2015 3 Africa is tipped to become the surfing capital of the world as its countries benefit from intra-regional and domestic travel. The Middle East is repositioning itself with design tourism in an effort to revitalise visitor arrivals and attract creative minds. http://www.dailymail.co.uk/travel/ travel_news/article-2819230/Posh- hostels-home-cooked-meals- prepared-strangers-ll-surfing- Africa-travel-trends-2015- revealed.html
  17. 17. Tourism trends for 2015 4 WeChat has emerged as a viable sales channel for Chinese travel companies. Indias rail network is expecting an increase in online and mobile bookings
  18. 18. Travel Trends for 2015 1 Adventure Travel That Gives Back Once a lifetime WHOA Were all about bringing women from around the world together to take on chakkenges. Destination Marketing With Virtual Reality
  19. 19. Travel Trends for 2015 2 Local Experiences Black Tomato bespoke luxury adventure company Visit bossa nova musician in Brazil or a private tour of the Sydney Opera house with a local vocal coach Multigenerational Aspirational Trips Hotels Embracing Technology Keyless services http://www.travelchannel.com/interests/hot-topics/articles/travel-trends-for-2015
  20. 20. Eatwith local people founded at 2012
  21. 21. booking and tourism guides on the web Jalan Japan Airbnb braggies
  22. 22. vs
  23. 23. 1 ipod +ATM + 23
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  27. 27. Vila, 2015 Title Competing for the disability tourism market A comparative exploration of the factors of accessible tourism competitiveness in Spain and Australia determining the factors of tourism destination competitiveness for disability present a ranking of competitiveness factors for accessible tourism destinations
  28. 28. Crouch's Conceptual Model of Destination Competitiveness based on PWDs accessibility needs, destination resources and attractions, compare the competitiveness factors between the two countries clustering analysis
  29. 29. Vila, 2015 people with disabilities (PWD) the constraints faced by tourists with disabilities market dynamics Motivations information needs cross-country comparisons approaches to disability discrimination Recently, examined the processes required to incorporate disability related considerations within tourism policy, planning and development
  30. 30. Why PWD? 15% of the global population a signicant relationship between ageing and disability with disability rate increasing as people age pregnant women temporary transitory disabilities families with young children.
  31. 31. Why Au. and Spain both countries display appropriate histories and track records in access/accessible tourism initiatives have well-developed tourism statistical foundations that can be used to benchmark accessible tourism
  32. 32. Competitiveness: Ritchie and Crouch (2003); the ability to increase tourism expenditure, to increasingly attract visitors while providing them with satisfying, memorable experiences, and to do so in a protable way, while enhancing the well- being of destination residents and preserving the natural capital of the destination for future generations
  33. 33. Why Conceptual Model of Destination Competitiveness? economic, technological, environmental, political, legal, sociocultural and demographic factors also note the inuence of the micro competitive environment, which is composed of residents, employers, mass media, nancial organisations, business tourism Hong (2009) modified this model
  34. 34. Coghlan, 2012 Facilitating reef tourism management through an innovative importance-performance analysis method
  35. 35. Why Reef? Within the eld of tourism in protected areas there have been a number of calls for greater understanding of destination, attraction or service attributes reef heavily reliant on their environmental condition, which under increasing pressure from human activities
  36. 36. Method importance-performance analysis (IPA) developed by Mikulic and Prebezac (2008) in an airline setting,
  37. 37. the size of the dive group and the price of the dive weather, staff and infrastructure have been shown to be important in the GBR These studies highlight both the mix of attributes that the need to consider a range of attributes (natural, social and operational) in reef visitor satisfaction studies. marine-based tourism, gap of expectation and experience
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