1

2005

Crossley & Jamieson,1998

18 19

2

2004

3

1998

20

921

2002

4

Egger,2000 2004 2005

2006

( ) (

(..)

( )

5

()

()

()

()

6

()

1900

1901 (Askins

Cottage Camp) (Gray&Liguori, 20022003)

1923

1924

7

12 12

160Motel

Motor + Hotel

HOTEL

()

(

,2008)

8

1981

1988

1998

9

William & Salvatore (2002)1970

6MOTEL

(2006)

(2006) 2006

850 2005

654 2006 850

10

200

(,2008)

KTV SPA

11

2-2

2-2

Jackle,ragers,and Sculle(1996)

(2000)

()

()

()

(2001)

http://www.sunsgarden.com.tw/about.phphttp://www.sunsgarden.com.tw/newsDesc.php?cid=1&newsid=6http://www.sunsgarden.com.tw/newsDesc.php?cid=1&newsid=6http://www.sunsgarden.com.tw/http://www.sunsgarden.com.tw/newsDesc.php?cid=1&newsid=6

12

( )( 2003 2003)

()

2-3

(,2008)

2-3

13

() (1993)

() (2000)

1.

2.

3.

( )

;

14

1.

1980

1988

2.

1995

3.

2002

15

4.

5.

16

()

19401950

1939 13,521

1958 41,332

1960

1.

2. ()

3.

17

()

( ,2007)

1.1981~1988

1981

MTV

KTV

18

30

100

2.1988~2000

1988

19

20

500

3.2000~2004

2002

20

2 4

G

650

4.2004~2006

5 2

EPS 4 2

2005

66

2006

21

2006 850

3 5

5.2006-Now

1 2

300

18 45 5

400 6700

love hotel 3 5

70

280 560

love hotel 6

4

love hotel

500

22

2000

(2003)

23

Semistandardized Interviews Guided

Interviews

24

1.

2.

3.

25

() content analysis

documentary analysisinformational

analysis,,,

,

1.

(Content Analysis)

(B.

Berelson1952)

2.

(1)

26

(2)

(3)

(4)

(5)

3.

(1)

(2)

(3)

(4)

(5)

27

(6)

(7)

1.

2.

3.

4.

()A

1. (

)

28

2.

3. ?

4.

5. ( )

6.

7.

8.

9.

()B

1. (

)

2. ?

29

3. ?

4.

5. ( )

6.

7.

8.?

9.

()

()

30

1.

3-3

A: 4

B: 3

2.

(1)A

A 2004

7 2010 5 11

17

10 A

A

31

A A

3-3-1 A

(2)B.

B

, 928

15

B

B

B

32

3-3-2 B

33

3-4-1

34

()

Bull 1994

Location

(

,2007)

1998

(2005, )

35

(2006)

()

2001

(,2006)

2009 10

2684 106251

37786 4-1-1 4-1-2

4-1-1 2003-2009

2009 2008 2007 2006 2005 2004 2003

2,684 2,670 2,645 2,589 2,555 2,545 2,500

()

36

69

37

4-1-2

308 22 330 198 4 0 4 165 334

226 3 229 174 14 0 14 26 243

31 2 33 10 0 0 0 0 33

228 5 233 88 60 0 60 113 293

184 3 187 176 14 0 14 114 201

52 2 54 33 7 0 7 17 61

35 0 35 28 7 0 7 16 42

70 0 70 31 8 0 8 10 78

192 5 197 79 13 0 13 136 210

93 1 94 47 23 0 23 21 117

93 0 93 55 69 0 69 83 162

66 5 71 79 7 0 7 31 78

67 5 72 53 26 0 26 9 98

45 2 47 45 10 0 10 14 57

63 5 68 52 20 0 20 34 88

97 0 97 72 12 0 12 35 109

100 1 101 78 34 0 34 31 135

114 2 116 52 47 0 47 57 163

103 1 104 64 88 2 90 81 194

174 3 177 58 11 0 11 50 188

112 2 114 69 11 0 11 50 125

86 6 92 61 16 0 16 45 108

42 1 43 29 8 0 8 33 51

19 5 24 8 1 0 1 37 25

2 0 2 0 13 0 13 7 15

2602 81 2683 1639 523 2 525 1215 3208

38

()

39

Villa

A200910

9

4-1-3 A

()

(

2001)

(1992

2002)

40

(1998)

2003

2004

Service Package

2005

20052006

2005

2006

41

2006

(, 2006)

KTV

()

(Egger, Pauw, Lopatatzidis,

Medrano, Paccaud, and Smith, 2000)

42

Egger et al.2000

6 8

()()

(, 2008)

http://etds.ncl.edu.tw/theabs/service/search_result.jsp?hot_query=%E9%99%B3%E4%BB%A5%E6%81%A9&field=AU

43

(,2006)

(1)

( 1998)

44

(2)

Lin & Patel1999Asian American

Hotel Owners Association100

Yavas & Babakus(2005)

SPA

(

,2005)

45

(2008)

SPA

(,2007)

wii

(2006)

(1)

1970

1980

(Gray and Liguori,2002)

46

40 50

20052006

(

2006)

,

(2)

( ,2008)

47

(1)

10 15

6 8

(,2005)

CIS

(,2007)

48

(Farquhar,

1989; Park and Srinivasan, 1994)

(brand equity)Prasad and Dev (2000)

Gale (1994)

(customer value)

( , 2005)

(2008)

19901001995350

2002600 2006 1200 (

20042004)

2007

(,2006)

http://etds.ncl.edu.tw/theabs/service/search_result.jsp?hot_query=%E6%B8%B8%E9%9D%9C%E5%AE%9C&field=AU

49

A

motel

(2)

( ,2006)

50

2

51

52

53

Act ioone,2009 http : / /act ionone.pixnet .net /blog/post /25947047)

,2009 http: / /p log. tcc.edu. tw/post /3068/47977

2009 http: / / twmote l .co m/ar t ic le .php?leaf=art ic le_content&Article_sn=41

2010 http: / /www.ohyamotel .com/

(2001)

(2007) -

(2002)

(2006)

(2000)

(2008)

(2005) :

(2005) - C

(2005)-

(2006) -

: 25-38

(2004)

(2006) Motel Vil la :D 12

(2007)21

(2006)

: 13-24

(2001) :

(2003) Wego

http://plog.tcc.edu.tw/post/3068/47977http://twmotel.com/article.php?leaf=article_content&Article_sn=41

54

/ (2000)

(1998)

(1992) 5 42-49

(2008)

(1993)

(2005) -

(2005) QK - Motel

(2004)

(2002) Will iam, G. S. and Sa lva tore, L.C.

1994

(2003) :

(2005)

1992

(2007)

(2008)

Boorst in, D. (1964) The Image: A Guide to Pseudo-Events in America.

NewYork: Atheneum.

Bul l , A.O.(1994) . Pr ic ing A Motel s Locat ion. Interna tional Journa l of Contemporary

Hosp ital i ty Mangagement ,6(6) ,10 -15.

Cohen, E. (1988) . Authent ic i ty and commodi t iza t ion in tour ism.

Annals o f Tour ism Research,15,371-386.

Chhabra, D. ,Healy,R. ,&Si l l s ,E. (2003) .Staged authent ic i ty and

her i tage tour ism.Annals o f Tour ism Research,30(3) ,702 -719.

Crossley, J .C.&Jamieson, L.M.(1998) . Introduction to Commercial and Entrepreneurial

Recrea t ion. U.S. :Sagamore Publishing.

Egger ,M, Pauw,J . , Lopatatz idis ,A. , Medrano,D. , Paccaud,F.&Smith,

G.D(2000) .Promotion of condom use in a high-r i sk set t ing in Nicaragua :a

rando mized control led t r ia l .The Lancet ,355, 21 -1-2105.

55

Erickson, Rebecca J .1995.The impor tance of authentic i ty for se l f and societ .Symbolic

Interact ion,2 ,121-144.

Goffman, E. 1959. The presenta t ion o f sel f in everyday l i fe . Garden

Ci ty, NY:Doubleday.

Hughes, G. (1995) . Authentici ty in tour ism. Annals o f Tour ism

Research, 22(4) , 781-803.

Hughes, G. 1995. Authent ic i ty in tour ism. Annals o f Tour ism

Research, 22 ,781-803.

Jackle, J .A. , Scul le ,K.A.&Ragers,J .S.(1996) .The Mote l in America.

USA:Ampers and Communica tions.

Lin, B.&Patel ,J . (1999) . Theft problems in motels :A survey. Interna tiona l Journal o f

Hosp ital i ty Mangagement , 18,83 -85.

MacCannel l ,D. (1973) .Staged Authentici ty:Arrangements os Socia l Space in Touris t

Set t ings.The Amer ican Journa l o f Soc iology,

79(3) ,589-603 .

McIntosh,A.J . ,&Prentice,R.C.(1999) .Aff irming autentic i ty:

Consuming cul tura l her i tage.Annals o f Tour ism Research,

26(3) ,589-612 .

Moscardo, G. , & Pearce, P . L. (1986) . His tor ic theme parks : An

Aust ral ian experience in authent ic i ty. Annals o f Tour ism

Research, 13(3) , 467-479.

Ste iner , C. J . , & Reis inger , Y. (2006) . Understaning exis tentia l

authent ic i ty.Annals o f Tourism Research, 33(2) , 299318.

Salamone, Frank A. 1997. Authent ici ty in tour ism: the San Angel

Inns.Annals of Tourism Research, 24 , 305-321 .

Tri l l ing, L.(1972) . S incer i ty and Authentici ty. London: Oxford

Universi ty Press.

Regnier , K. , Gross, M. & Zimmerman, R. (1992) . The Interpreter s

Guidebook: techniques for programs and presenta t ions.

Wisconsin: UW-SP

Revil la , G. & Dodd T . H. (2003) . Authentici ty percep tion o f Ta lavera

po ttery. Journal o f Trave l Research, 42(1) , 94 -99.

Wang, N.(1999) . Rethinking authent ic i ty in tour ism exper ience .

Annals o f Tourism Research, 26(2) , 349-370.

Wait t , G. (2000) . Consuming her i tage Perceived his tor ica l

authentici ty.Annals o f Tour ism Research, 27(4) , 835 -862.

Yavas, U. & Babakus , E . (2005) . Dimensions o f ho tel choice cr i ter ia : congruence be tween

business and lei sure t ravelers. Interna tional Journa l o f Hospi tal i ty Management , 24(1) ,

359-367.

56

A

2010/04/15 AM10:00

?

!

26

101 101 101

vi l l a

vi l la

v i l la

?

?

2011

15~18

57

DM

?

?

?

?

58

30

5 1

2.5

3

?

5 4

10

?

59

? ?

?

?

?

?

60

?

KTV

?

380 480

61

OK

580 480

9 85

9 85

62

VIP VIP

VIP

75

200

63

64

B

2010/04/22 AM11:30

(

)

ok

KTV

65

80%

Ma ybe

680~1680

:

1680 1580 1380

5000

ok

:

DM PO

66

DM

:

:

:

2000

24

10 5

check in check in

67

:

120

:

:

68

:

:

100%

500

1 0 0 %

50

85 C

:

: 1400

1380

:

85 C

:

:

:

12

12

69

100 50 50~70

:

:

ok

KTV

:

: wi i vod vod

:

:

15 80

ok

70

:

:

:

:

:

:

:

ok

:

:

1100

1200 1100 1200

1300

cover ma ybe 1100 1200

1100 ok

1100

1100 1300

:

:

71

:

:

:

:

6000

:

:

:

:

:

:

11001200

1300

1100 1200

DVD DVD

72

OK 1300

:

:

1200

900 1000 300 23

32

300

:

:

;

:

:

:

73

:

:

love hote l

500 700 ~1000

600 700

ok

:

:

:

:

:

74

:

ok

ok ok

:

:

ok

:

: KTV

:

:

:

75

OK

:

HIGH

: PA

H IGH

PARTY PA

:

:

2200

2200

1700 1500 1400 OK

76

:

:

:

:

OK

300

500

:

77

:

:

:

:

:

:

:

:

:

3000 3000

3000 2200~2500

3000

2500 2200

78

:

?

:

:

:

:

:

15

:

79

:

:

:

: ?

:

:

:

80

4 A

98 09 16

81

4 A

98 10 06

82

4 A

98 10 08

83

4 A

98 11 13

MOTEL

84

4 A

98 11 26

85

4 A

98 12 09

86

4 A

99 03 22

87

4 A

99 04 19

1 .

2 .

88

4 A

99 04 21

1 .

89

4 A

99 04 26

1 .

2 .

3 .