*The association between corporate name change and real earnings management

*

*(1)Millward Brown Optimor20104BrandZ Top 100 (GoogleUS - GOOG)1,140 (Chernatony, 2002)

*(1)90Karpoff and Rankinc, 1994 (e.g., Howe, 1982; Bosch and Hirchey, 1989; Karpoff and Rankine, 1994; Cooper et al.,2001; Cooper et al.,2005 )

*(2)

Robinson and Wu (2008)Wu (2010)?!

*(Schipper,1989)(Healy and Wahlen, 1999)

*Schipper(1989)real earning management , artificial earning management:

(vsvsvs)()()GAAP

(Aharony et al.,1993; Teoh et al., 1998)(Teoh et al.,1998)(Erickson and Wang, 1999) (Burgstahler and Eames, 1998Abarbanell and Lehavy, 1998 ) (Kasznik, 1999)

( Healy, 1985; Holthausen et al. 1995; Gaver et al. 1995; Guidry et al. 1999) (Healy and Palepu,1990 ; DeAngelo et al. 1994; Defond and Jiambalvo, 1994; Sweeny 1994)(DeAngelo, 1988; Dechow and Sloan, 1991)

(Moyer, 1990; Beatty et al.1995; Collins et al.1995) (Petroni, 1992; Adiel, 1996 )(Watts and Zimmerman, 1986 )()(Cahan,1992)import relief) (Jones, 1991)

*(3) (Cohen et al., 2008)

*

*CRSPLexisNexis AcademicEDGAR1999-2006()

*(1)Robinson and Wu (2008)Wu (2010)

(2)

*-(1)Roychowdhury (2006)(R_CFO)(R_DISX)(R_PROD)

*-(2)(R_CFO

-(1)modified Jones (Dechow et al. 1995):

(DA it)

*(1)(Difference-in-Difference, DID)

vs.()T0T1T1-T0()C0C1C1-C0vs.T0-C0T1-C1(T1-T0)(C1-C0)=>DID

*(2)

vs. () ()vs. =>DID

*(2)SHARES () (LEV)(ROA)(SIZE) (MTB)(SOX)

*(1)

N49241171109254824%5.9529.2520.7513.2330.83100

Year19992000200120022003200420052006N1571911529761515164824%19.05 23.18 18.45 11.77 7.40 6.19 6.19 7.77 100

(2)-1

(2)-2

(2)-3

*(2)-4(Year 0)R_CFO0DA>0R_CFOR_DISXRM1RM2

(3)DID

*(3)DID

(4)-1vs.*

(4)-2vs.*

*(4)-3vs.vs. R_CFOR_PROD

*

*

!!