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Transcript of 플랫폼 전략contents.hunet.co.kr/files/pdf/weekend/weekend_mba_04th.pdf · 전통적...
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MBA Weekend
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!
?
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!
?
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!
?
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!
?
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Produce-Sell (Single-sided Market)
: Battle of Device
,
(Stand Alone): ICE
?
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: War of Eco-system
S()+ P()+ ICE= SPICE
?
Multi-sided Market
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1. (Single-sided Business)
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2. (Two-sided Platform)
solution
() CPNT
serendipity
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:
HBS
serendipity
solution
3. (Multi-sided Platform)
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?
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?
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:
:
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!
?
?
? ?
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One-sided Market
Two-sided Market
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X Solution :
Y Serendipity :
Ideal Point
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: PASS1(Platform as a Set of Solution)
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: PASS2(Platform as a Set of Serendipity)
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()
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? ?
, 1814
1900
.
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(Device) !
Solution
Solution
Solution
(PASS1)
? ?
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!
(PASS2)
? ?
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()
()
:Business
Developer
->
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30 !
30 30 30 30
->
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?
(Ba(), )
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!
(Ba(), )
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6
32
1
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(platform)
(Station, Terminal)
(device)
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:
SLM
( )
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3 - 1.
1
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3 2.
5.2
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3 3.
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Killer Contents ?
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Serendipity ?
3
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.
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(solution:)+(serendipity:)
!
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CEO : .
(Architect)
(PD)
(Leader)
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(catalyst)
3()
, ,
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(Evangelist)
,
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(Complementor)
(Niche creator)
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,
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Platform
= f(Solution, Serendipity)
= f(PASS1,PASS2)