(3) () NSS Learning and Teaching for the Tourism and Hospitality Studies Curriculum Series: (3) Elective Part I: Introducing the main concepts of Meetings, Incentives, Conventions and Exhibitions through audio-visual resources : Speaker: Mr. H. K. Wong Project Director, Creative Trend

Copyrights

2011

Personal, Social and Humanities Education Section Education Bureau 2011

(CDI020110955)

Declaration Participants who have completed the half-day teacher training programme (CDI020110955) organised by the Education Bureau on 8 March , 2011 and 12 March 2011, have the right to use, copy or disseminate the content of the training resources to their students for educational purposes only in the participants school. Participants will be liable to legal responsibility when the training resources are disseminated in whole or in part and in any form for commercial use or users of these training resources are not the teacher(s) and students of the participants schools.

(Index)-Day 1

(Index)- Day 2

(Definition)

(Definition)(Event) Event management is the process by which an event is planned, prepared, and produced. Source: http://www.juliasilvers.com/embok.htm#The_Definition_of_Event_Management

(Definition)Source: Julia Rutherford Silvers , (2007), Event Management Body of Knowledge, CSEP

(Definition)MICE(Meetings) (Incentives) (Conventions) (Exhibitions)

The Development of MICE in HK

The Development of MICE in HK

More than 1,300 MICE events every year, bringing in 1.7million people from overseas and 11 billion HK dollars in tourism revenue MICE visitor arrivals exceeded 280,000 in Q1 2010. 30%-rise as compared to the corresponding period for 2009.Hong Kong government is said to have allotted HK$150million to promote its MICE industry The Hong Kong Tourism Board anticipates hundreds of MICE events to be held over the next three years in Hong Kong, attracting more than 150,000 visitors to Hong Kong. Sources: http://www.discoverhongkong.com/mice/eng/

The Development of MICE in HK(The Competitiveness of HK) (Strategic Location) (World-Leading Venues and Hotels) (Professional Support Services) (Unique Attractions)

The Development of MICE in HK

(Potential Competitors) (Venue) (MICE Training and Education)

Statistics by ICCAhttp://www.tourism-review.com/icca-usa-and-germany-the-best-meeting-destinations-again-news2216

Statistics by ICCA

? How can Hong Kong consolidate and further develop its competitiveness in MICE industry?

http://www.tourism.gov.hk/cgi-bin/tourism/search.pl?lang=eng&par=Yes&cat=0&vfmm=01&vfyyyy=2001&vtmm=12&vtyyyy=2010&category=0&query=MICE

(MICE Event Management)

(MICE Event Management)(Project Phases and Life Cycle)

(MICE Event Management)Source: Julia Rutherford Silvers , (2007), Event Management Body of Knowledge, CSEP

(MICE Event Management):(Time Management) (Activity Definition) (Activity Sequencing) (Activity Duration Estimating)(Schedule Development)(Schedule Control)

(MICE Event Management)(Scope Management)(Scope Planning)(Scope Definition)(Scope Change Control)

(Pre Event Preparation)

(Pre Event Preparation)

(Organization Structure)(Site Selection)(Budgeting & Sponsorship)(Program Planning & Design) (Communication) (Marketing)

(Event Mission & Objectives)(Stimulation)(Networking)(Continuous Education)(Product Update)(Spread New Information)(Strategic Planning)

(Organization Structure)

(Organisation Structure)

(Organizational Planning)BoardOfDirectorPersonnelDeptAdminDeptProjectMgmtDeptDesignDeptProductionDept

(Organization Structure)(Organizational Planning)

(Organization Structure)(Team Development)(Internal Staff)(Contractors)

(Leadership Skills)(Vision and Strategy)(Establishing Direction)(Aligning People)(Communicating)(Negotiating)(Motivating and Inspiring)(Influencing Organizations)(Overcoming Barriers to Change)

(Site Selection)

(Site Selection)

(Macro Perspectives)(Accessibility)(Meeting & Exhibition Facilities)(Accommodation Facilities)(Site Environment)(Extra Conference Support)

(Site Inspection)

(Micro Perspectives)(Crowd Control)(Floor Plan)(Loading Bay)(Electric supply)

(Floor Setting)

(Floor Setting)

(Floor Setting)

(Budgeting)

(Budgeting)(Cost Estimate)(Past Record)(Quotation)

(Budgeting)(Quotation)(Procurement Planning)(Solicitation Planning)(Solicitation)(Source Selection)(Contract Administration)

(Budgeting)(Revenue Estimate)(Continual Financial Analysis)(Contingency Budget)

(Sponsorship)

(Sponsorship)(Venue)(Accommodation)(Transportation)

(Sponsorship)(Sponsorship Solicitation)(Benefit)(Return)

(Program Planning & Design)

(Program Planning & Design)

(Breaks)(Gimmicks) (Networking Opportunities)(Core Programs)

(Program Planning & Design)

(Logistic & Deployment Plan)

(Communication)

(Communication)

(Writing)(Listening)(Speaking)(Presenting)(Media Relations)(Meeting Management)

(Marketing)

(Marketing)

(Direct Mailing)(Advertising)(PR Events)Press Invitation, Press Release, Press Con(Sale Promotion)(Promotion trips) (Others -Posters, Stickers & Banners)

(e-marketing)(Website)http://www.chinaplasonline.com/CPS11/Home/lang-trad/Information.aspx(Email)E letters

(e-marketing)(Social networking sites)Facebook, Youtube, http://www.facebook.com/home.php#!/hkbookfair(Mobile Phone Apps)Iphone, Android

(Event Management)

(Event Management)

(Production & Setup)(Registration & Crowd Control)(On-site Management)(Risk Management)(Clean-up)

(Production & Setup)

(Production & Setup)(Move in & Move Out)

THE 24th ITE / THE 5th ITE MICE ON-SITE MOVE-IN & MOVE-OUT WORKING SCHEDULE

DESCRIPTIONRaw Space Exhibitor Standard Booth ExhibitorContractors Move-inOfficial Contractor8 / 60830 1830N / A9 / 60830 1800Non-Official Contractor8 / 61100 1830N / A9 / 60930 1800Exhibitor Move-in9 / 6 1000 1800Booth Decoration9 / 6 1100 1800Exhibits Move-inOfficial Forwarder9 / 6 0900 1800Non-Official ForwarderPlease Refer to Schedule as Printed on Vehicle PassMove-out13 / 6 1700 2100Cut-off of all Utilities13 / 6 1715

(Production & Setup)(Floor Setting)(Design Layouts)(Communication)

(Floor Setting)

(Design Layouts)

(Design Layouts)

(Design Layouts)

(Registration & Crowd Control)

(Registration & Crowd Control)

(Straight Registration)(Serpentine Registration)(Signage)(Security Guards)

(On-site Management)

(On-site Management)

(Communications) (Internal Briefing Meetings) (Venue briefing & document) (Contractor briefs & documents) (Smile)

(On-site Management)

(Teamwork) (Roles and assignments) (Morale & Motivations)

(On-site Management)

(Logistic Management) (Event rundown) (Program rundown) (Special program rundown) (Event Operations File)

(Risk Management)

(Risk Management)

Types of Risks(Financial Risk)(Management Risk)(Health & Safety Risk)(Environmental Risk)

(Risk Management)

(Documented Policies)Contract, Black & White(Legal Arrangement)(Insurance)

(Clean-up)

(Clean-up)

(Move Out Time)(Transportation Arrangement)(Clean Up)

(Post Event Follow-up)

(Post Event Follow-up)(Financial Report)(Post-event Follow Up)(Evaluations)

(Financial Report)

(Final budget reconciliation)(Settlement of Payments)

(Post-event Follow Up)(Thank you letters) (Database consolidation / hand over (hard and soft copy))

(Evaluations)

(Internal Evaluation Meeting)(Evaluation Research)

(Conclusion)The aim of the EMBOK executive is "To create a framework of the knowledge and processes used in event management that may be customized to meet the needs of various cultures, governments, education programs, and organizations."

(MICE)(MICE)

:

:

(Reference)William J. O'Toole, Towards the Integration of Event Management Best Practice by the Project Management Process, University of Technology, Sydney Project Management Research Group, The University of Sydney Julia Rutherford Silvers , (2007), Event Management Body of Knowledge, CSEPGreg Damster,Dimitri Tassiopoulos,Peter de Tolly,Wren Dry,Jurgen Gasche,Debbie Johnson,John Knocker , Event Management: A Professional And Developmental Approach(Second Edition)\\HKTB, HKTB Homepage, visited 23rd March,2011Salim.ali (2011), Hong Kongs MICE industry, an economic engine, Doing Business, General News eTN Staff Writer, Hong Kong Tourism Board targets growth in MICE business with launch of "MEHKPrudence Lui, Hong Kong calls for proper MICE training , TTG mice4hoteliers(2008), Top 20 best meeting & MICE destinations, http://www.4hoteliers.com/4hots_nshw.php?mwi=4750, visited 21th Feb,2011Mera Webb(2010), Best MICE Destination-ICCA, http://www.merawebb.se/2010/06/02/best-mice-destination-icca/ , visited 21th Feb,2011TOURISM-REVIEW.COM(2010),ICCA:MOSTPOPULAR MEETING DESTINATION ANNOUNCED, visited 21th Feb,2011

(Further Readings)Badiru A. and Pulat P. (1995). A Comprehensive Project Management; Integrating, Optimisation Models, Management Principles and Computers, Prentice -Hall NJBerlonghi A.(1990). Special Event Risk Management Manual, Bookmasters Inc. Ohio.Cleland D. and King W. (1975). Systems Analysis and Project Management, McGraw-HillCollins T. (1998). Crash : Learning form the World's Worst Computer Disasters, Simon and Schuster London Cooper A. (1999) The Inmates are Running the Asylum, Macmillan Computer Publishing Indiana Crawford L. and Costello K. (1999) Towards A Transferable Methodology For Managing Strategic Change by Projects. In: Crawford, L. and Clarke, C.F.,(Eds.) IRNOP IV Conference - Paradoxes of Project Collaboration in the Global Economy: Interdependence, Complexity and Ambiguity, Sydney, Australia: University of Technology, SydneyDinsmore P. "From project management to enterprise project management" Australian Project Manager June 1999 Vol 19 No 2Duncan W. (1996) A Guide to the Project Management Body of Knowledge PMI Publishing North Carolina, full text found at : http://www.eniac.com/whitepap/project.htmFechner R. Event overlays test management skills, Australian Project Manager, June1999 Vol 19 No2Goldratt E. (1997) Critical Chain, North River Press MA Jaafari A.. and Gunaratnam D. A (2000) conceptual Model for Inclusion of Soft Variables in Projects unpublishedJaafari A. (2000) Management of Risks, Uncertainties and Opportunities on Projects, unpublished Kerzner H. (1998) Project Management : A Systems Approach to Planning, Scheduling and Controlling , J.Wiley NY, 6th EditionKharbanda O.P. and Stallworthy E.A. (1983) How to learn from Project Disasters Gower AldershotLeach L.(2000) Critical Chain Project Management, Artech House MA Major and Special Events Planning , A Guide for Promoters and Councils (1997) available through www.dlg.nsw.gov.auMorris P. (1999)Benchmarking Project Management Bodies Of Knowledge. In: Crawford, L. and Clarke, C.F.,(Eds.) IRNOP IV Conference - Paradoxes of Project Collaboration in the Global Economy: Interdependence, Complexity and Ambiguity, Sydney, Australia: University of Technology, SydneyMorris P.W.(1999) The Management of Projects : the new model http://www.umist.ac.uk/CRMP/management_of_projects.htmO'Shea J. and Madigan C.(1997) Dangerous Company, Nicholas Brealey Publishing LondonProject Management Forum : http://www.pmforum.org/Safe and Healthy Mass Gatherings Manual 2 Emergency Management Australia (1999) DicksonSchuyler J. (1996) Decision Analysis in Projects, PMI Communications North CarolinaTraffic Management for Special Events (1999) Available through the Roads and Traffic Authority www.rta.nsw.gov.asuTurner, JR (1999) The Handbook of Project-Based Management McGraw Hill MaidenheadUSA Department of Defense Handbook - work breakdown structure mil-hdbk-881 2 January 1998 http://www.acq.osd.mil/pm/newpolicy/wbs/mil_hdbk_881/mil_hdbk_881.htmWeiss, J. and Wysocki, R (1992) 5-Phase Project Management - A Practical Planning and Implementation Guide, Addison -Wiley, Reading MA Woodford Folk Festival Operational and Site Management Plan 1997 - Queensland Folk Federation Incorporated

800 flights a week between Hong Kong and major mainland cities. 50% of the worlds population living within five flying hours of Hong KongMore than 60 airlines operate some 2,400 flights a week to over 120 worldwide destinations. vast choice of over 150 hotels ranging from super luxury to quality budget, providing more than 57,000 rooms. shopping spree in a tax-free environment more than 10,000 eateries ranging from gourmet restaurants to fun street stalls a number of fun drinking, dining and clubbing areas like Lan Kwai Fong, SoHo, Wanchai and Causeway Bay on Hong Kong Island sightseeing and entertainment