京御地产 OFFICE PARK 项目定位报告

Click here to load reader

download 京御地产 OFFICE PARK  项目定位报告

of 99

description

京御地产 OFFICE PARK 项目定位报告. 前 言. OFFICE PARK ,是指低密度、花园式办公的泛称,在国内一般称为商务花园、商务别墅等。它起源于 20 世纪 60 年代的美国,目前在许多发达国家已经成为超越或与 CBD 并驾齐驱的主流办公物业。 它远离喧嚣的城市中心区,具有交通便利、低密度、高绿化率、独栋办公等特点。与 CBD 的摩天办公大楼相比,它是一种全新的物业类型,更是一种全新的工作方式和生活态度,它代表着一种先进的生产力。 - PowerPoint PPT Presentation

Transcript of 京御地产 OFFICE PARK 项目定位报告

  • OFFICE PARK

  • OFFICE PARK2060CBDCBDOffice Park

  • Office ParkOffice Park

  • Office Park

  • GDP300010000 Office Park2007GDP2461GDP7000GDPOffice Park 1965-1978GDP GDP4958-10309GDP3000 Office Park5000

    Chart2

    32622001

    35341

    4219.10519951632

    4969.64933494564

    5631.22676579938

    6461.843790012814

    7677.260273972619

    800024

    GDP()

    Sheet1

    1965196919741978

    GDP()37104958701410309

    4756128170

    20012002200320042005200620072008

    GDP()32623534421949705631646276778000

    1248141924

    20013000

    2002120023500

    200312003348928.274219.1051995163

    200422004410998.274969.6493349456

    200442005454448.075631.2267657993

    200452006504677.816461.8437900128

    200452007560447.37677.2602739726

    200542008

    2005

    2006

    20062003

    MAX20062004

    20062005

    BDA20062006

    BDA20062007

    link2007

    5604434892U2007

    7.30467672.42559483067672.4255948306BDA2007

    4361.52007

    2008

    2008

    2008

    2008

    Sheet1

    &A

    Page &P

    GDP()

    Sheet2

    GDP()

    Sheet3

    MAXBDABDAlinkUBDA

    2002200320042004200420042005200520062006200620062006200620072007200720072008200820082008

  • GDPOffice Park 2001GDP30003262 2002Office Park 20022008Office ParkGDP 2005GDP5000 Office ParkOffice Park

    Chart3

    0.7647580645

    0.7688664098

    0.7729080496

    0.7754473453

    0.780593459

    0.7855536818

    0.7905108487

    0.7953373082

    0.8362158648

    0.8433270082

    0.8450091855

    0301

    3-1 (1978-2007)

    () ()

    ()()()

    1978871.5443.2428.3479.0392.512.936.126.81849.7

    1979897.1454.6442.513.675.927.75870.6

    1980904.3457.8446.515.566.309.26885.7

    198598150048115.455.759.70957.9

    1986102852450415.824.4711.35971.2

    1987104752552217.295.4011.89988.0

    1988106153452714.435.089.351001.2

    1989107553853712.845.357.491021.1

    1990108654554179828813.045.817.231032.2

    199110945475478082868.035.822.211039.573.86%

    199211025545488192839.226.113.111044.974.32%

    199311125595538312819.356.163.191051.274.73%

    199411255645618462798.965.763.201061.875.20%

    19951251.1627.0624.1946.2304.97.925.122.801070.375.63%

    19961259.4639.0620.4957.9301.58.025.342.681077.776.06%

    19971240.0628.7611.3948.3291.77.916.021.891085.576.48%

    19981245.6630.6615.0957.7287.96.05.30.71091.576.89%

    19991257.2636.4620.8971.7285.56.55.60.91099.877.29%

    20001363.6710.9652.71057.4306.26.25.30.91107.577.54%

    20011385.1722.1663.01081.2303.96.15.30.81122.378.06%

    20021423.2743.1680.11118.0305.26.605.730.871136.378.56%

    20031456.4761.2695.21151.3305.15.065.15-0.091148.879.05%

    20041492.7779.9712.81187.2305.56.135.390.741162.979.53%

    20051538.0778.7759.31286.1251.96.295.201.091180.783.62%

    20061581.0807.4773.61333.3247.76.264.971.291197.684.33%

    20071633.0829.0804.01379.9253.18.324.923.401213.384.50%

    1. 1978-19801985-1989198219901990

    199520051%2000

    2. 19781990

    -19991990200020001999

    ()2001-20052006-20072006

    0301

  • Office ParkOffice ParkOffice Park

  • Office Park Office ParkOffice Park 200784.5

    GEABBSMC

  • Office Park

  • 11 2020 Office Park

  • 2010

    Office Park

  • Office Park////Office parkOffice parkOffice parkOffice parkOffice park

  • Office Park

  • Office ParkOffice Park60Office Park2002 Office Park Office Park Office ParkCBD Office ParkCBDOffice Park

    Office ParkOffice ParkOffice Park

  • Office ParkOffice Park5633

  • 1Plantation Key Office ParkFlorida, USA10,2190.2450kmUnknown2Carnegie Office ParkPennsylvania, USA7,617.80.23Pittsburgh 10km3Olde Towne Office ParkWisconsin, USA13,9350.77MadisonUnknown4Denver WestDenver, USA139,3500.99DenverIT5Westborough Office ParkMassachusetts, USA20,0000.33Boston 48.3kmIT6SWAN Office ParkRomania55,0000.57Bucharest 25kmUnknown7Crow Canyon Office ParkSan Francisco, USA10,776.40.89San Francisco50km 8Corporate Woods Office ParkKansas, USA195,0900.61Kansas10km9Cambridge Business ParkCambridge, UK31,6000.345510OAKDALE Business ParkCaephilly, Wales1,092,6520.671111Copenhagen Airport Office ParkCopenhagen, Denmark220,0000.532412Warrington Business ParkWarrington, England650,0000.2913Jurong International Business ParkSingapore227,0000.69IT14Changi Business ParkSingapore1,090,0001.64IT15Cobalt Office ParkNewcastle, UK220,0000.14 12kmIT16Smales Farm Technology Office ParkAuckland, New Zealand110,0001.02CBD 15km

  • Smales Farm Technology Office Park CDB15 60408 13 5 Takapuna 26 103

  • 1110.81.024SovereignTelstra ClearAir New Zealand Q4Smales Farm Technology Office Park

  • Sovereign House 600 90011514500

    22Smales Farm Technology Office Park

  • TelstraClear 941800030%Smales Farm Technology Office Park

  • Air New Zealand 56 CO25,500Smales Farm Technology Office Park

  • Q4100080004,200Smales Farm Technology Office Park

  • 30% Smales Farm Technology Office Park

  • 10~209513.5/ 15%Smales Farm Technology Office Park

  • Q4 5.92%Smales Farm Technology Office Park

    ASB Bank Q4Body Tech Gym SovereignChild Preschool Education SovereignColumbus Caf Q4Dymocks Book Store Q4Hatsuhana Sushi Bar Q4Servilles Mens Hair Q4Subway Q4Quarry Bar Q4SkinFit Q4

  • Smales Farm Technology Office Park

    60090010001400

    Chart2

    0.37225089410.56157987870.2844748005

    0.38012518630.5076002080.3200494633

    0.38817630790.45256467640.3574636908

    0.39641112550.39641112550.3964111255

    0.40483689760.33881154310.4374043548

    0.41346130390.27941286830.4807200927

    0.42229247840.21857477670.526553023

    IRR

    Sheet1

    1225/102250

    260/106002250

    31500/1015000600

    4250/10250015000

    545/104502500

    690.5/10905450

    82215.5/1021705905

    9676/1021705

    102891/10

    2170539.64

    360009800

    1123510020

    8426456

    38.82 2.69

    ()

    100,0001225/

    100,000225

    024%

    01,500

    3 0

    1500/

    0/

    5.50%

    25%4250/

    533%

    5.88%

    65%

    70.0%

    3%

    ()

    ()40004,0001

    ()002009100%

    2200920%

    201080%

    (%)201020112012

    10%50%30%3 201020%

    0%0%0%201145%

    201235%

    8,4264201020%

    38.82%201145%

    39.64%201235%

    &F

    ()(/)()

    .2,2500.0225100,00010.37%

    1.2,2500.0225100,00010.37%

    .6000.0060100,0004.0%2.76%()

    .15,0000.1500100,00069.11%

    1.15,0000.1500100,00069.11%

    2.00.000000.00%

    .2,5000.0250100,00011.52%

    20,35093.76%

    .4500.0045100,0002.07%

    1.4500.0045100,0003.0%2.07%()

    2.00.0000100,0005.0%0.00%

    3.00.0000100,0004.0%

    .9050.0091100,0005.0%4.17%

    .21,7050.2171100,000100.00%

    1,0800.0108100,0003.0%

    4560.0046100,000

    36,000

    136,0000.4000100,00090%

    20

    1,9805.50%

    11,235

    8,426

    38.82%

    2009201020112012

    .2,2502,250

    1.2,2502,250

    100%100%

    .600120360120

    100%20%60%20%

    .15,0003,0002,8132,8132,8132,813750

    100%20%18.75%18.75%18.75%18.75%5%

    .2,50003753753753751,000

    100%0%15%15%15%15%40%

    20,3505,3703,5483,3083,1883,1881,750

    .450459090909045

    1.450459090909045

    2.00000

    3.00000

    .90590.5181.0181.0181.0181.090.5

    0%

    .21,7055,5063,8193,5793,4593,4591,886

    2009201020112012

    1234

    ()90,0000.05,0005,00025,00025,00030,000

    ()0.00.00.00.00.00.00.0

    .36,0000.02,0002,00010,00010,00012,000

    1()36,0000.02,0002,00010,00010,00012,000

    4,000

    0.0

    *36,0000.02,0002,00010,00010,00012,000

    *0.00.00.00.00.00.00.0

    .25,2215,5064,0283,8654,5014,4162,906

    1,886

    21,7055,5063,8193,5793,4593,4591,886

    3.0%1,0800.06060300300360

    4560.0391171921080.0

    5.5%1,9800.0110110550550660

    .10,779-5,506-2,028-1,8655,4995,5849,095

    .25.0%2,6950.00.00.00.00.02,695

    .8,084-5,506-2,028-1,8655,4995,5846,400

    200920102010201120112012

    21,7055,5063,8193,5793,4593,4591,886

    136,0000.02,0002,00010,00010,00012,000

    29,8005,5061,1461,0741,0381,0380.030%

    310,0200.02,6732,5052,4212,4210.070%

    0.0

    22,1615,5063,8583,6953,6513,5661,886

    121,7055,5063,8193,5793,4593,4591,886

    24560.0391171921080.0

    0.0

    -13,8395,5061,8581,695-6,349-6,434-10,115

    200920102010201120112012

    10,494002,7125,3342,4480

    10,02002,6732,5052,4212,4210

    4560391171921080

    20,97002,7125,3347,9474,9770

    10,4760005,4994,9770

    -10,49402,7125,3342,44800

    8,084-5,506-2,028-1,8655,4995,5846,400

    5.88%

    -

    ;

    200920102010201120112012

    123456

    .36,0000.02,0002,00010,00010,00012,000

    36,0000.02,0002,00010,00010,00012,000

    .23,2415,5063,9183,7553,9513,8662,246

    21,7055,5063,8193,5793,4593,4591,886

    1,0800.06060300300360

    4560.0391171921080.0

    .12,759-5,506-1,918-1,7556,0496,1349,755

    .1,9800.0110110550550660

    1,9800.0110110550550660

    10,779-5,506-2,028-1,8655,4995,5849,095

    .2,6950.00.00.00.00.02,695

    .8,084-5,506-2,028-1,8655,4995,5846,400

    .-5,5066456402,4213,0286,400

    -5,506-7,533-9,398-3,8991,6858,084

    39.6%

    NPV8%$5,521.43

    0.00%-5,506-1,074-1,0380.0

    &F

    -

    0%0%0%

    39.6%39.6%39.6%

    15%37.2%15%56.16%15%28.4%

    10%38.0%10%50.76%10%32.0%

    5%38.8%5%45.26%5%35.7%

    0%39.6%0%39.64%0%39.6%

    -5%40.5%-5%33.88%-5%43.7%

    -10%41.3%-10%27.94%-10%48.1%

    -15%42.2%-15%21.86%-15%52.7%

    &F

    IRR

  • 14510180002U1818700031566.086.0813000426887500514067.7160006288490076020550084207.2()10000925528164800101188882212000118.865.0679001212121800013/2500150711000149963501535.0835.0860001688815152300174.54.5

  • 40 2005Office Park180017860201121364-3886

  • A1250-15504-5B1/B21500-20006-7B3/B41450-17506-7C2000-22008-9D42009

  • ICIPM30500()R9

  • 200595500/601//

  • 100101/41/2Office Park Office Park104510 Office Park8-10

  • Office Park 0.4-11.6Changi0.14Cobalt0.6 Office Park0.81.40.62.6Office ParkOffice Park

  • 14Office Park2Swan Office Park Cambridge Office Park Office ParkOffice Park

  • 1/4Office ParkOffice Park

  • Office Park 3000-4000Office Park 500030000300800 8001500 15003-46 Office Park3-6Office Park10Office Park3~6Office Park

  • Smales Farm Technology Office Park2Office Park

  • Office Park Cobalt Park65 Office Park Plantation Key Office Park

    Office ParkOffice Park70%30%Office ParkOffice Park Office Park

  • 2=50 UOffice Park

  • Office Park 102-3332Office Park

    102005.670U2008.35%2007.7100%2005.8100%()2003.11100%2007.580%2006.45060%2007.7502008.525%2006.12006.550%12007.5100%2007.3100%2007.1140%2007.8302006.830%2008.03

  • 5623Office ParkOffice ParkOffice Park49162924

  • Office ParkOffice ParkOffice Park

  • U Office Park

  • Office Park Office Park Office Park Office ParkOffice Park

  • 1 Office Park Office Park

  • Office Park24Office Park1000Office Park200582008108Office Park

  • 123456Office Park

  • Office Park

    BDABDABDA UMAXlink

  • Office Park

  • 50201

  • 149.62106503943404

  • 20101220102010

  • 204

  • 10-1520-401/3-1/2

    10152040

  • U

    1100%2350% 30035005 100010

  • SWOTS:W:O:T: 4

  • Office Park

  • Office Park

  • 213152249148Office Park

  • 362222146

  • 15/

  • 30-100

  • 34400-8003000-5000

  • / Office Park4000/Office Park

    / / soufun150180040002.22 BEKA7590040004.44 3946840008.55

  • Office Park

  • EE

  • 0.8

  • 300-5006008001000

  • 4

  • 4.53.6,

  • 2891/303758/30

    1225/12/260/34%31500/4250/545/33%690.5/2~45%745/3%82215.5/1~79676 /930.5%102891 /8~9

    289130%867 3758

  • 12U

  • 3114000/ 4000/

    7500 /* 7980 /U7000 / 7500 /12000 / 13800 /4000/3800-4100/

  • 8-101-2

  • Office Park

  • 12/0.810000034%1500/250/33%2~45%

    5.6770

    3%4000/32010905.5025

  • 21705 39.71 36000 9800 11235 10020 8426 439 38.82 2.69

  • 217051500025002250

    225/10225060/106001500/1015000250/10250045/1045090.5/109052215.5/1021705

  • .2,250 0.0225100,000 10.37%1.2,250 0.0225100,000 10.37%.600 0.0060100,000 4.0%2.76%().15,000 0.1500100,000 69.11%1.15,000 0.1500100,000 69.11%2.0 0.00000 0.00%.2,500 0.0250100,000 11.52%~20,350 93.76%.450 0.0045100,000 3.0%2.07%().905 0.0091100,000 5.0%4.17%(~).21,705 0.2171100,000 100.00%1,080 0.0108100,0003.0%456 0.0046100,00036,000 90%1,980 5.50%11,235 8,426 38.82%

  • ()200920102010201120112012.2,250 2,250 1.2,250 2,250 100%100%.600 120 360 120 100%20%60%20%.15,000 3,000 2,813 2,813 2,813 2,813 750 100%20%18.75%18.75%18.75%18.75%5%.2,500 0 375 375 375 375 1,000 100%0%15%15%15%15%40%(~)20,350 5,370 3,548 3,308 3,188 3,188 1,750 .450 45 90 90 90 90 45 1.450 45 90 90 90 90 45 .905 90.5 181.0 181.0 181.0 181.0 90.5 .21,705 5,506 3,819 3,579 3,459 3,459 1,886

  • 200920102010201120112012 () 90,000 - 5,000 5,000 25,000 25,000 30,000 . 36,000 - 2,000 2,000 10,000 10,000 12,000 1 () 36,000 - 2,000 2,000 10,000 10,000 12,000 * 36,000 - 2,000 2,000 10,000 10,000 12,000 . 25,221 5,506 4,026 3,861 4,494 4,412 2,906 21,705 5,506 3,819 3,579 3,459 3,459 1,886 3.0% 1,080 - 60 60 300 300 360 439 - 38 112 185 103 - 5.5% 1,980 - 110 110 550 550 660 . 10,779 -5,506 -2,028 -1,865 5,499 5,584 9,095 . () 25.0% 2,695 - - - - - 2,695 . 8,097 -5,506 -2,026 -1,861 5,506 5,588 6,395

  • 200920102010201120112012 21,705 5,506 3,819 3,579 3,459 3,459 1,886 1 36,000 - 2,000 2,000 10,000 10,000 12,000 29,800 5,506 1,146 1,074 1,038 1,038 - 30%3 10,020 - 2,673 2,505 2,421 2,421 - 70% 22,161 5,506 3,856 3,691 3,644 3,562 1,886 1 21,705 5,506 3,819 3,579 3,459 3,459 1,886 2 439 - 38112 185 103 - -13,839 5,506 1,858 1,695 -6,349 -6,434 -10,115

  • 20092010201020112011201210,467 0 0 2,711 5,328 2,428 0 10,020 0 2,673 2,505 2,421 2,421 0 439 0 38 112 185 103 0 20,926 0 2,711 5,328 7,934 4,952 0 10,459 0 0 0 5,506 4,952 0 10,467 0 2,711 5,328 2,428 0 0 8,097 -5,506 -2,026 -1,861 5,506 5,588 6,395

  • 200920102010201120112012 . 36,000 - 2,000 2,000 10,000 10,000 12,000 36,000 - 2,000 2,000 10,000 10,000 12,000 . 23,224 5,506 3,916 3,751 3,944 3,862 2,246 21,705 5,506 3,819 3,579 3,459 3,459 1,886 1,080 - 60 60 300 300 360 439 0 38 112 185 103 0 . 12,759 -5,506 -1,918 -1,755 6,049 6,134 9,755 . 1,980 - 110 110 550 550 660 1,980 - 110 110 550 550 660 10,796 -5,506 -2,026 -1,861 5,506 5,588 9,095 . 2,699 - - - - - 2,699 . 8,097 5,506 2,026 1,861 5,506 5,588 6,395 . 5,506 647 644 2,421 3,057 6,395 -5,506 7,532 -9,393 3,887 1,702 8,097 39.71%NPV8%5,532.73