³ ç J · 2016-03-23 · Welcome Chinese - 欢 迎 中 国 2 Welcome Chinese - 欢 迎 中 国 3...
Transcript of ³ ç J · 2016-03-23 · Welcome Chinese - 欢 迎 中 国 2 Welcome Chinese - 欢 迎 中 国 3...
A New Hospitality Standardfor the International Travel Market
Welcome Chinese - 欢 迎 中 国 1 www.welcomechinese.com.cn www.hychinese.com
Welcome Chinese Certification is the new hospitality quality standard specifically dedicated for Chinese outbound travelers.
The sponsorship of China Tourism Academy guarantees uniformity and creates trust in the quality of service, supporting all
certified companies and organisations to access the Chinese travel market.
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2014 Has been the first year of activity
for Welcome Chinese, after the official
presentation that took place in October
2013 in Beijing in the Bird’s Nest stadium
with the participation of China Tourism
Academy, China Central Television and China
Union Pay, we have been maintained all the
promises we had made.
Mr. Jacopo SertoliWelcome Chinese
President
China has become the world's biggest
tourism spender, with 1.17 million outbound
travelers and 140 billion U.S dollars in travel
expenditures in 2014. It is estimated that
those numbers will continue to grow in 2015.
With the significant growth, we still see the
problems during the trip, mainly are caused
by the language barrier, dietary customs and
inconvenient payment methods to name a few.
The Welcome Chinese Project has already
arisen at the historic moment. Based on the
Message from Chairman
Mr. Bin DaiChina Tourism Academy
President
principle of authority and justice by CTA,
we have developed and promote a standard
system to provide "customized services
for Chinese tourists". I truly believe that
with the implementation of the Welcome
Chinese Project, there will be a significant
improvement in the quality of Chinese
tourists' travel experiences and an increase in
their satisfaction wherever they travel.
Our aim continues to be, to allow a Chinese
traveler to leave home and arrive in his hotel
room smoothly, to make him feel welcomed
and understood wherever he is. To make this
happen we will need the help of all of you
who will then be chosen by the travelers
as you are allowing them this freedom of
movement.
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Welcome Chinese Certification is the Chinese
hospitality standard for the international
travel market based on the services for the
Chinese outbound travelers and exclusively
issued by the China Tourism Academy(CTA).
It aims at upgrading the services dedicated to
Chinese travelers.
Welcome Chinese is Serving Guests in the
new Chinese Friendly Manner. We set the
New Chinese Hospitality Standard for the
International Travel Market
The scope of ‘Welcome Chinese’ certification
involves various tourism related categories,
Welcome Chinese
covering hotels, airports, cruises, trains
services, sightseeing buses, car rental firms,
retailers, museums and parks.
The Certification program also includes the
participation of state owned companies
like China Central Television (CCTV), the
country’s state owned television network, and
China Union Pay (CUP), China's sole issuer
of credit cards. Promotional activities are
being created in order to give visibility to the
Certification and its participants. Meanwhile,
Welcome Chinese also promote and develop
the oversea market for China's tourism cities
and scenery spot.
Hotel & Apartments Transportations Shopping
Museums Sightseeings Buses Cruises Parks Tours & Escursions
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The China Tourism Academy (CTA) is
a specialized institute that focuses on
researching basic theories, policies and issues
concerning the development of tourism. CTA
aims to establish itself as a "think tank of the
government, brainpower of the industry and
an academic leader specialized in promoting
the development and international exchange
of the China's tourism industry".
CTA supports and approves Welcome
Chinese Certification. It will promote the
program and its certified members to the China
tourism industry and China tourist consumers
through various types of government papers,
market studies, industry analysis, conferences and
seminars.
China Tourism Academy
Select Holding is an international holding
group based in Shanghai and comprising
Select Italy & Travel, Select Communications
and Select Concierge. Founded in 1997 as a
travel company, after 5 years in China, now
we are the certifying entity that has been
authorized by the Chinese Tourism Academy
to issue the Welcome Chinese Certification.
Select Holding
In accordance with Document No. [2007]
98 of the State Commission Office for Public
Sector Reform, the Party Committee of China
National Tourism Administration(CNTA)
decided to establish China Tourism Academy
as a specialized institute directly under
CNTA. On June 6th, 2008, Chairman of
CNTA Shao Qiwei attended the inaugural
ceremony and inaugurated officially CTA.
www.ctaweb.org www.select-holding.com
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Are You Ready to Welcome Chinese Travelers?
Welcome Chinese is a new and innovative
standard of services specifically designed
for Chinese travelers. We will help you to
learn more about Chinese market and we
will tell the Chinese market what you are
doing to better serve him. What we offer is a
constant presence in the Chinese outbound
travel market.
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· China's Outbound Tourism Market Analysis
In cooperation with CTA's experts in
analyzing the trends of Chinese outbound
tourism market, we offer the strategic
consultation to the oversea businesses in
understanding and developing the business
in China.
· Promotion of Your Business in China
Welcome Chinese team is formed by
local and international staff with forward-
looking perspective, strong insight, a deep
understanding of China’s tourism market.
They will seize for you the media, branding,
PR and marketing activities.
By joining the certification program, you
will also receive additional support and
promotion through both CCTV television
and CUP clients network.
· Welcome Chinese Certification
Welcome Chinese Cer t i f ica t ion has
developed a clear, multi-level service
standard framework covering al l the
s e rv i ce s neces sa ry t o improve the
experience of Chinese travelers. We provide
assistance and support to international
travel industries to upgrade their dedicated
offerings to Chinese travelers.
Please visit www.WelcomeChinese.com.cn
for all the standards and demands of each
category, and apply the Welcome Chinese
certification online.
Services
Welcome Chinese helps you to seize the opportunity of the booming Chinese outbound tourism market
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After being certified your company will
be present at all the major Chinese Travel
Shows and monthly Welcome Chinese
roadshows in tier 1 or tier 2 cities in China.
Once rewarded with "Welcome Chinese
Certificate" your company will benefit from:
• High visibility on the online China
market, thanks to www.hychinese.com
website, one of the main choice for Chinese
independent booking travelers;
• High visibility on the offline China
trade market, thanks to our participation
in the main roadshows, international fairs
trade events thanks to marketing materials
distributed to all our partners and local tour
operators; travel agencies and media;
• Free participation for CTA Certification
holders in "COTRI-Welcome Chinese
Biannual Workshop: Latest Developments
and New Trends in the China Outbound
Tourism Market. The workshop is organized
by COTRI China Outbound Tourism
Research Inst i tute and sponsored by
Benefits
Digital Visibility on China
PR Activities & Events
HyChinese.com
Promotion Opportunity
Representation Services Training Newsletter & information
Travel Industry CommunityDigital Promotion
Workshops & Roadshow for Travel Agents
B2B&B2CB2B B2B & B2C B2C
CTA Activities
NewsLetter
Welcome Chinese, in order to bring experts
insights and Best Practice examples about
the China Outbound Tourism Market";
• Special price for COTRI Market Report
providing expert insights into the China’s
outbound tourism market, offering the latest
available data, statistics, and information
on Chinese travelers’ profiles and future
trends. COTRI Market Report highlights best
practice examples for product adaptation,
marketing, and communication with the
Chinese outbound tourism market.
How many times you travel to China in one year?
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Marketing Activities
Wenzhou
Guangzhou
Shenzhen
Hangzhou
Shanghai
Nanjing
Suzhou
Xiamen
QingdaoJinan
Tianjin
Beijing
Hefei
Changsha
WuhanChengdu
Chongqing
Kunming
Xi’an
ShenyangWelcome Chinese was launched on 18th
October in 2013
Starting from February 2014, ‘Welcome
Chinese’ continues to emphasize its mission
'dedicated to improve Chinese travelers
experience' on each sales mission and
travel fair.
What we offer is a constant presence in China
2016 Marketing Calendar
12 Sales missions in China
4 Domestic China travel Fairs
2 Oversea Road Shows in
London & Roma
1 Oversea Travel Fair in London
Certified Businesses > 500
Social Media Followers > 20,000
Media Value> 935,120 EURO
Cooperate Media >200
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Travel Fairs
GITF
25-27
Guangzhou
COTTM
12-14
Beijing
WTF
19-22
Shanghai
CITM
Middle of Nov
Shanghai
Sales Missions Shanghai Guangzhou Xi'an Beijing Hangzhou Nanjing Suzhou Qingdao Jinan Hefei Changsha Chengdu
201620152014
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Serving Guests in the new Chinese Friendly Manner
Hychinese is the first guide dedicated to the
Chinese outbound travel market. On our online
platform Chinese travellers will be able to find
details of all the certified companies, the benefits
they are offering exclusively for them and a clear
list of dedicated services to ensure a better stay
when abroad.
Hychinese.com is positioned on Chinese search
engines and has its servers in China. We will
bring the travellers to your doorstep. The more
services you offer and the more benefits you
give, the more visibility you will receive.
www.hychinese.com
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Certified Companies
Hotels Groups & Chains
Selected Certified Hotels
Certified Companies
More and more oversea businesses are participating in “Welcome Chinese” program
over 250 cities and 32 countries and regions throughout the world.
[High Speed Train]ITALO
www.italotreno.it
[High Speed Train]Ferrovie Dello Stato
www.fsitaliane.it
[Airport]Aeroporti Di Roma
www.adr.it/fiumicino
[Airport]ADP-Charles de Gaulle Airport
cn.airport.paris
[Amusement Park]Ferrari World
www.ferrariworldabudhabi.com
[Amusement Park]Yas Waterworld
www.yaswaterworld.com/en
PANTONE 877C
Logo Pantone 7540U
Fondo Pantone Metallic 8460U
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4/6/2014file://C:\Users\DNEPC534\Desktop\Logo Mabapa.gif
Gold Standard Certification
Silver Standard Certification
Bronze Standard Certification
ROME BALI SINGAPORE ABU DHABI ABU DHABI
BALI ABU DHABI ABU DHABI ABU DHABI
Moscow Moscow Düsseldorf Mestre-Venice Milan Milan Moscow Milan Rome Bad Ragaz Rome Cortina D’Ampezzo
Rome Moscow Rome Florence Rome Venice Savona St. Petersburg St. Petersburg Abu Dhabi Athens San Marino
Abu Dhabi Rome Milan Milan Florence Abu Dhabi Como Abu Dhabi Rome Stresa Rome Rome
Abu Dhabi Como Kiev Al Ain Abu Dhabi Nicosia Milan Washington DC Milan Silvaplana Rome Milan
Milan Abu Dhabi Rome Rome Sofia Kiev Milan Kiev
Rome Rome
Bologna Cannes Rome Rome Milan Florence
BAUER GROUP [4 Hotels]www.bauerhotels.com
CAPELLA GROUP [4 Hotels]www.capellahotels.com
BAGLIONI HOTEL [5 Hotels]www.baglionihotels.com
ROTANA HOTEL [6 Hotels]www.rotana.com
STARHOTELS GROUP [12 Hotels]www.starhotels.com
SBM GROUP [4 Hotels]www.montecarlosbm.com
MAXIMA HOTELS [4 Hotels]www.maximahotels.ru
IHG HOTEL GROUP [86 Hotels]www.ihg.com
NH HOTEL GROUP [15 Hotels]www.nh-hotels.com
ROSCIOLI HOTEL GROUP [5 Hotels]www.rosciolihotels.it
BRERA HOTELS [3Hotels]www.brerahotels.com
[Shopping Mall]The Galleria
www.thegalleria.ae
[Museum] Maxxi Museum
www.fondazionemaxxi.it
[Outlet]THE MALL
www.themall.it
[Archaeological Park]VILLA ROMANA DEL CASALEwww.villaromanadelcasale.it
[Archaeological Park]VALLE DEI TEMPLI
www.lavalledeitempli.it
[Amusement Park]CINECITTA’ WORLDwww.cinecittaworld.it
[Museum]Ferrari Museum Modena
museomodena.ferrari.com
[Museum]Ferrari Museum Maranello
museomaranello.ferrari.com
JANNAH HOTELS & RESORTS [2 Hotels]www.jannah.ae
ABU DHABI
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You are Welcome to Participate!
哲意控股拥有欢迎中国所有商标注册权、所有权或独家授权。
ALL WELCOME CHINESE TRADEMARK RIGHTS ARE REGIDTERED, OWNED, OR EXCLUSIVELY LICENSED TO SELECT HOLDING LTD.
No.5, Lane 379, West Yan'an Road, Jingan District, Shanghai, China www.welcomechinese.com.cn · www.hychinese.com
Contact: +86 021-5237-3561