USING BUSINESS WAR GAMING TO

GENERATE ACTIONABLE INTELLIGENCE

圖資三 江如意 詹念琪 歐怡安

Introduction

Wargame Concepts

Selected

Wargame Tools

Introduction

Wargame Concepts

Selected

Wargame Tools

•Jay Kurtz

KappaWest 總裁

Jay Kurtz

• Having a basic

understand

of the Business

Wargame

• Do you need a Business

Wargame?

Introduction

Wargame Concepts

Selected War game Tools

• What is a Business Wargame?• Wargame structure• Wargame Purposes• “Green Path” v.s. “Red Path”• Is a Business Wargame appropriate?

What is a Business Wargame?

RPG (role-played game)

What is a Business Wargame?

RPG (role-played game)

Simulation of

business situations

What is a Business Wargame?

RPG (role-played game)

Simulation of

business situations

Real or fictional situation

What is a Business Wargame?

RPG (role-played game)

Simulation of

business situations

Multiple parties

represented

Real or fictional situation

Team in a Business Wargame

Team in a Business Wargame

Team in a Business Wargame

Team in a Business Wargame

Business Wargame Purposes

Support “Green Path”

planning

Generate the intelligence

“Green Path” V.S. “Red Path”

“Green Path” V.S. “Red Path”

Now

•Existing products

•Existing services

•Capabilities &

limitations

•Culture

•Relationships

•Systems

•Technology

•People & skill sets

“Green Path” v.s. “Red Path”

Now

•Existing products

•Existing services

•Capabilities &

limitations

•Culture

•Relationships

•Systems

•Technology

•People & skill sets

Future Reality

•Markets

•Channels

•Customers

•Goals

•Competition

•Shareholder

expectations

“Green Path” v.s. “Red Path”

Now

•Existing products

•Existing services

•Capabilities &

limitations

•Culture

•Relationships

•Systems

•Technology

•People & skill sets

Future Reality

•Markets

•Channels

•Customers

•Goals

•Competition

•Shareholder

expectations

Red Path

“Green Path” v.s. “Red Path”

Now

•Existing products

•Existing services

•Capabilities &

limitations

•Culture

•Relationships

•Systems

•Technology

•People & skill sets

Future Reality

•Markets

•Channels

•Customers

•Goals

•Competition

•Shareholder

expectations

Red Path

Green Path

Business Wargame Purposes

Support “Green Path” planning

Generate the intelligence

Business Wargame Purposes

Look Forward to

“the Future”

External Situation Internal Situation

Is a Business Wargame appropriate?

External Situation Internal Situation

Is a Business Wargame appropriate?

The market is shifting.

New competitors are

entering the market.

A significant competitor

is shifting it’s strategy.

External Situation Internal Situation

We are over confident.

We have a poor

consensus.

We’re doing “red path”

planning.

Is a Business Wargame appropriate?

The market is shifting.

New competitors are

entering the market.

A significant competitor

is shifting it’s strategy.

Introduction

Wargame Concepts

Selected Wargame Tools

•Where tools fit in Wargame process•“Big Picture”•Mapping

Where tools fit in wargame process

Where tools fit in wargame process

Data

Where tools fit in wargame process

Informatio

n

Data

Where tools fit in wargame process

Informatio

n

Intelligenc

e

Data

Plain

&

Action

Where tools fit in wargame process

Informatio

n

Intelligenc

e

Data

Plain

&

Action

Where tools fit in wargame process

Informatio

n

Intelligenc

e

Data

Success

The “Big Picture”

Mapping

Mapping

Mapping

Mapping

Mapping

Keep investing

Mapping

Mapping

Mapping

Mapping

Keep investing in

B 、 D 、 H 、 J

Selling A & C to

Competitor Green

and let them fight it

out

Not invest much in

E

Question?