Ημερίδα: "I am the brand" (Personal branding)
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Εισήγηση για το personal branding από τον κ. Σάββα Τσαλουχίδη Senior Business Consultant / BA, MBA, Can PhD I am the brand, 3η ημερίδα Marketing Club Money Show 26/11/2011 http://www.marketingclub.gr/news/16-education/86--i-am-the-brand-money-show-2011
Transcript of Ημερίδα: "I am the brand" (Personal branding)
- 1. IAmTheSavvas S.TsalouchidisBusiness Consultant / BA(hons), MBA, CanPhD
2. BRAND; BRAND 3. ( ) 4. Kelloggs Heinz 83%, 62% 43% : Manager Press (European Research 2008) 5. Personal Brand (PB) 6. PB STEVE JOBS Personal Brand- - - - - - - - 7. Personal Brand : ( ) self-help 8. Branding : , , , , , , , , 9. Top of mind (+) (+) (+) (+) 10. , Marketing (, , USP, 4 Ps ) , , 11. TargetingBRAND = ,/, , :- - KOINO- - / - - - ; 12. Positioning () !Positioning , . ! 13. 14. PB LAWS - 15. ProductBrand Forest Fruit Tea , DNA 60%, 13,6%, (, , 1986, ), )20 Tea Bags/34 gr (1,76 , (20X1,7g) 82, , ) Unilever AE, () Liverpool , , /Since 2893, 1 Brand Tea = 0() 16. PricePrice2,46 750 Payment period 60 12 + 2 PlaceLocation Coverage 17. PromotionAdvertising TV, Press -Public Relations Word of Mouth (WoM)Sales Force 1 ( )Promotion Direct ,Facebook, Linkedin twitterMarketing stand / 18. U.S.P = Unique Selling Proposition 19. , After Service Sales, , ,, , , : 24, , / Young /trendy 20. Brands 21. BrandStyleLogo PackageMindsetTasteExperience ActionName 10 , , Personal Brand Builder (PBB)BrandStyleLogo PackageMindsetTasteExperience ActionName , , , , 22. ! Savvas S.Tsalouchidis Business Consultant / BA(hons), MBA, CanPhD
