國際行銷管理 Chapter01
36
服務行為與全球行銷 C h a p t e r C h a p t e r 1 1
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Transcript of 國際行銷管理 Chapter01
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C h a p t e r C h a p t e r 11
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1-11-21-31-41-51-61-71-8
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2/2(1960)Busch & Houston (1985)
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WWW
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1970
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Global Localization
Think Global, Act Local
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2
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EPRG
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1/2 2/2 1/2 2/2 1/2 2/2 1/3 2/3 3/3 Global Localization EPRG