千里之行 Begin with a Single Step
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Transcript of 千里之行 Begin with a Single Step
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俞真 Calvin Yu / 2014.03.21
!
千⾥里之⾏行 Begin with a Single Step
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A Mind-Shifting Swim⼀一次改變⼼心態的游泳
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North Pole Swim vs. Everest Swim極地與⾼高峰
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⼼心態 Mindset
• 「⼀一些事以前運作得很好,並不代表將來也能同樣發揮作⽤用。現在我在做任何事之前,都會問⾃自⼰己到底需要怎樣的⼼心態,才可妥善處理這件事。」
• “Just because something has worked in the past so well, doesn't mean it's going to work in the future. And similarly, now, before I do anything, I ask myself what type of mindset do I require to successfully complete a task.”
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⼼心態 Mindset
• 「第⼆二樣我學懂的事情是徹底⽽而有策略的轉變。」
• “And then the second lesson, the radical, tactical shift.”
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The Time Constraint Remains Unchanged時間限制不變
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The Way We Spend Time Changes時間運⽤用不再⼀一樣
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Too much information太多資訊
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太多資訊 Too much information
• 通訊 Communication
• 電郵,短訊,即時訊息,信件,等等Email, SMS, Instant Messages, Letters, etc.
• 資訊 Information
• 新聞,廣告,⽣生活資訊,等等News, Advertisement, Lifestyle Information, etc.
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Too many choices太多媒體
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太多媒體 Too many choices
• 傳統媒體 Traditional media
• 報紙、雜誌、書、電視、電影、電台等等Press, Magazine, Book, TV, Movie, Radio etc.
• 新媒體 New media
• 網⾴頁,博客,Facebook,Twitter, Podcast, 等等Web, Blog, Facebook, Twitter, Podcast, etc.
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太多媒體 Too many media
• 資訊超載 Information overload
• 噪⾳音充斥 Too much noise
• 溝通時間相對減少 Less time for communication
• 即⻝⾷食⽂文化Bite-sized content consumption
• 期望有所轉變Changing expectation
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Too many new possibilities太多新可能性
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太多新可能性 Too many possibilities
• 智能⼿手機和平板電腦的衝擊Strike of smartphone and tablet computer
• 經驗的改變Changing experience
• 期望的改變Changing expectation
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Curated Computing導賞式電腦應⽤用
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導賞式電腦應⽤用 Curated Computing
• 後個⼈人電腦時代Post-PC Era
• ⽤用⼾戶為本+無需個⼈人電腦User Centric + PC-Free
• 少⼀一些選擇,多⼀一些關聯Less Choices, More Relevance
• ⽔水平更⾼高,⾨門檻更低Raise the bar with lower barriers
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導賞式電腦應⽤用 Curated Computing
• 收窄因技術⽔水平產⽣生的數碼鴻溝Narrow technical digital divide
• 數碼資訊的新⽤用⼾戶New users of digital information
• Web與App的迷思 Web vs. App
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What do you think?你點睇?
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The Need for Communication Remains Unchanged溝通的需要不變
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The Way We Communicate Changes溝通模式不再⼀一樣
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新媒體是甚麼? What are New Media?
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社交媒體只是時興玩意? Social Media is a fad?
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還是溝通模式的根本性轉變? Or a fundamental shift in the way we communicate?
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Characteristics of New Media新媒體的特點
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User-driven⽤用⼾戶為本
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Connections of Connections連繫的連繫
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Trusted Connections可信任的連繫
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Emotionally Connected情感的連繫
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Sharing and Interaction分享與互動
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Participation參與
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Walk Together同⾏行
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Asynchronous Communication⾮非同步溝通
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One to Many以⼀一當百
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The Power of Like讚好的威⼒力
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Solidify, Deepen, Extend鞏固、深化、延伸
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Come to where I am到我這裡來
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Go to where you are到你那裡去
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Challenges of New Media Era新媒體時代的挑戰
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新媒體時代的挑戰 Challenges
• 內容發送 Content Delivery
• 新的可能性 New Possibilities
• 新媒體及流動平台的衝擊New media & mobile platforms
• 溝通模式 Mode of Communication
• 互動與參與Interaction & Participation
• 學習與溝通經驗的改變Changing learning and communication experience
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新媒體時代的挑戰 Challenges
• 觸發點 Triggering Point
• 產品⽣生命週期 Product Life Cycle
• 學習期望(內容、時間、形式等)的改變Changing learning expectation (content, timing, format, etc.)
• 闊度. 深度. 速度Breath, Depth, Speed
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Opportunities of New Media Era新媒體時代的機遇
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機遇 Opportunities
• 新媒體⽂文化New Media Culture
• 參與、分享、互動Participation, Sharing, Interaction
• 到我這裡來 vs. 到你那裡去Come to where I am vs. Go to where you are
• 點滴Bite-size
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機遇 Opportunities
• 以⼀一當百One to Many
• 同步溝通與⾮非同步溝通的協同效應Synergy of Synchronous vs. Asynchronous Communication
• 多元化、多向度溝通Multi-dimensional Communication
• 賦權與傳承Empowerment and Vision Alignment
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機遇 Opportunities
• 適時溝通: 隨時隨地Timely communication: Any time, anywhere
• 對話:平等對話與對等話語權Dialogue: On equal terms
• ⾝身教Role model
• ⽣生命點滴的累積Accumulation of bits and pieces
• 額外的教育與溝通平台Extra platform for education and communication
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Broadcasting vs. Sharing傳播與分享
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傳播與分享 Broadcasting vs. Sharing
• 權威Authority
• 資訊發佈者的⾓角⾊色Role of Information Publisher
• 版權Copyright
• 賦權Empowerment
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協同效應 Synergy
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協同效應 Synergy
• 策略連繫Strategic connection
• 資源運⽤用Resource utilisation
• ⼼心態轉化Mindset transformation
• ⽤用者互動User interaction
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協同效應 Synergy
• 個案研討Case Discussion
• OpenCourseware Consortium
• TED.com
• 福⾳音證主協會Christian Communication Limited
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Open Courseware Consortium
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TED.com
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CCL福⾳音證主協會
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起點 On Our Mark
• 機構的新嘗試New attempt for CCL
• ⽋欠缺經驗的團隊Inexperienced team
• 資源限制Resource constraints
• 配套不⾜足Lack of appropriate infrastructure
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證主App⾹香港版 CCL App HK
• 證主團隊由全部由編輯組成CCL’s team was formed by editors
• 以WordPress搭配x.AppSolution: WordPress + x.App
• 建設WP後台、開發App前台、系統測試、蘋果審批全部於1個⽉月內完成All development processes completed in 1 month
• 上架⽇日是證主40週年感恩崇拜>全是恩典!App launched on the date of CCL’s 40th Anni. Service > God’s grace!
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證主App國際版 CCL App International
• 包括⾹香港、美國、新加坡、台灣證主Covers CCL HK, US, SG, TW
• 複製經驗、擴展規模、加強本地內容Replicate and scale up experience, enhance localized content
• 跨地域培訓及協調的挑戰Challenges of cross-regional training and alignment
• ⾹香港同⼯工可主導專案的策劃及執⾏行CCL HK Staff can take lead in the project
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證主App⾹香港版 CCL App HK
• 跨平台⽀支援:iOS、Android、WebCross-platform: iOS, Android, Web
• 多元內容Multi-faceted content
• 最新資訊能於半⼩小時內到達讀者⼿手中Latest update can reach readers in 30 mins
• 例⼦子:斯托得牧師息勞歸主Example: John Stott’s death
• 團隊累積寶貴經驗Precious experience for the team
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得⼒力閱讀 eReading
• 回應闊度、深度與速度的挑戰Response to challenges of breath, width, and speed
• 內容重組及再⽤用Content repackaging and reuse
• 快速流程及增值配套Fast workflow and value-added package
• 開放平台+⾮非獨家出版Open platform + Non-exclusive publishing
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Lessons Learned學習
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學習 Lessons Learned
• 異象為本,按部就班Be vision-centric, step by step
• 讀者⾓角度的重要性Importance of readers’ perspectives
• 著重可持續的基礎建設:同⼯工培訓、流程優化、營運模式的整合調節Emphasized on sustainable infrastructure: staff development, process streamlining, integration and adjustment of operation
• 運⽤用現有平台,減低技術⾵風險及成本Use prevailing platform to minimize technical risk and cost
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Solidify, Deepen, Extend鞏固、深化、延伸
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New Horizons, New Wheatfield新視界、新⽲禾場
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你準備好了嗎? Are you ready?
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凡我所⾏行的,都是為福⾳音的緣故,為要與⼈人同得這福⾳音的好處。~哥林多前書9:23
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What do you think?你點睇?
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