Постдемографические императивы
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Transcript of Постдемографические императивы
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35-54 .
NIELSEN, 2012
POST-DEMOGRAPHIC IMPERATIVES 2
http://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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NIELSEN, 2014
POST-DEMOGRAPHIC IMPERATIVES 3
http://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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ADWEEK, 2015
POST-DEMOGRAPHIC IMPERATIVES 4
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POST-DEMOGRAPHIC IMPERATIVES 5
https://hbr.org/2015/05/whole-foods-misguided-play-for-millennialshttp://trendwatching.com/trends/post-demographic-consumerism/http://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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POST-DEMOGRAPHIC IMPERATIVES 6
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2015
POST-DEMOGRAPHIC IMPERATIVES 7
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9% 18-24 - , 100% .
YOUGOV, 2015
POST-DEMOGRAPHIC IMPERATIVES 8
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74% , , , , , , . , .
MASTERCARD, 2015
POST-DEMOGRAPHIC IMPERATIVES 9
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- 73% .
NY PUBLIC LIBRARY,
2015
POST-DEMOGRAPHIC IMPERATIVES 10
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POST-DEMOGRAPHIC IMPERATIVES 11
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POST-DEMOGRAPHIC IMPERATIVES 12
https://www.facebook.com/andotherstories/videos/vb.316228488429887/983992201653509/?type=2&theaterhttp://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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Eton - - . 2015 Eton -, 1440 19 -, - . .
POST-DEMOGRAPHIC IMPERATIVES 13
http://www.etonleadership.cn/en/http://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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Public Dance Classics . 50 000 2015 Public Dance Classics , . , . Public Dance Classics 30 , 12, .
POST-DEMOGRAPHIC IMPERATIVES 14
https://itunes.apple.com/app/id955060116http://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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Lululemon & Vancouvers Stanley Park BrewingC .Lean Machine Ale, , PDC , 2015- Lululemon Vancouver's Stanley Park Brewing 80 000 Curiosity Lager, . SeaWheeze Half Marathon, . . . . Bud Light 2009
POST-DEMOGRAPHIC IMPERATIVES 15
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POST-DEMOGRAPHIC IMPERATIVES 16
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POST-DEMOGRAPHIC IMPERATIVES 17
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POST-DEMOGRAPHIC IMPERATIVES 19
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IMPERATIVE 1/3
TASTE-LED TARGETINGUse technology to tailor your marketing, products and services so that no consumer experiences them the same way.
POST-DEMOGRAPHIC IMPERATIVES 20
https://www.kickstarter.com/projects/157718604/nextgentm-the-first-chefs-knife-to-perfectly-fit-y/descriptionhttp://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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POST-DEMOGRAPHIC IMPERATIVES 21
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TODD YELLIN, - , Netflix
POST-DEMOGRAPHIC IMPERATIVES 22
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Spotify
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POST-DEMOGRAPHIC IMPERATIVES 23
https://press.spotify.com/it/2015/07/20/introducing-discover-weekly-your-ultimate-personalised-playlist/http://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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Axe- , . 2015 Axe Romeo Reboot , , - ( , ..). 100 000 , , , -.
POST-DEMOGRAPHIC IMPERATIVES 24
https://www.axe.com.br/reboot/manuelnogueira/http://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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TAM Airlines . - 2015 , TAM Airlines Ownboard . Facebook Connect - , , , . ; , .
POST-DEMOGRAPHIC IMPERATIVES 25
https://www.youtube.com/watch?v=ZhbIQNtL8JEhttp://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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Knewton , . 2015 Knewton . Knewton , , , , . , ( ), .
POST-DEMOGRAPHIC IMPERATIVES 26
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IMPERATIVE 2/3
POST-DEMOGRAPHIC CITYSUMERSUrban-dwellers share passions, pain points, high expectations and a hunger for new offerings.
POST-DEMOGRAPHIC IMPERATIVES 27
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Factory Fresh . Factory Fresh, 2015 , , , . - . Factory Fresh 360-500 ($56-80) .
POST-DEMOGRAPHIC IMPERATIVES 28
http://www.factorycateringbeijing.com/factory-fresh/http://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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UberRELAX . 2015 Uber South Africa Massage on the Move, . , UberRELAX Uber. 15- ZAR 200 ($16.50). Uber, , .
POST-DEMOGRAPHIC IMPERATIVES 29
http://blog.uber.com/uberrelaxhttp://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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Public Transport Victoria . 2015 Public Transport Victoria . , . .
POST-DEMOGRAPHIC IMPERATIVES 30
https://vimeo.com/127793807http://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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Bybi . 2015 Pollinatorpassasjen ( ) Bybi. , , , . , , -. , Pollinatorpassasjen.
POST-DEMOGRAPHIC IMPERATIVES 31
http://www.pollinatorpassasjen.no/introhttp://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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POST-DEMOGRAPHIC IMPERATIVES 32
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KPN -. 2015 , , KPN Amsterdam Gay Pride Canal Parade. 360- , Pridestream, 67 984 128 . , , , .
POST-DEMOGRAPHIC IMPERATIVES 33
https://www.pridestream.org/http://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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LA Times , Twitter.40% 18-29- - Twitter 12% , . (Pew Research, 2014).
2015 The Los Angeles Times , Twitter -. Twitter , Twitter, , - , . Twitter , -, .
POST-DEMOGRAPHIC IMPERATIVES 34
http://www.cjr.org/q_and_a/why_the_la_times_chose_dexter_thomas_to_cover_black_twitter.phphttp://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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Always Always .
- 2015 Always Global Confidence Teaching Curriculum: , - . #LikeAGirl , , , Always , 72% . TED : Always #LikeAGirl Unstoppable.
POST-DEMOGRAPHIC IMPERATIVES 35
http://always.com/en-us/about-us/supporting-puberty-educationhttp://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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Alibaba and Blued - .
2015 . , Alibaba - Blued, -, . - - Alibaba. .
POST-DEMOGRAPHIC IMPERATIVES 36
http://alibaba.com/http://trendwatching.com/trends/post-demographic-imperativeshttp://trendwatching.com/trends/post-demographic-imperativeshttp://www.trendwatching.com/trends/post-demographic-imperatives
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NEXT!
POST-DEMOGRAPHIC IMPERATIVES 37
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POST-DEMOGRAPHIC IMPERATIVES 38
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POST-DEMOGRAPHIC IMPERATIVES 39
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