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От Швеции до Марса и обратно. Обзор кейсов Cannes Lions - 2016
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Transcript of От Швеции до Марса и обратно. Обзор кейсов Cannes Lions - 2016
От Швеции до Марса и обратно. Обзор кейсов Cannes Lions - 2016
Светлана Степаненко,СЕО TWIGA Ukraine
Let's play
CREATIVE like a game
1: Creativity should beengaging
3: Creativity should be engaging
THE SWEDISH NUMBER
http://www.canneslionsarchive.com/winners/entry/757769/the-swedish-number
http://LE BIG SWIM – KRONENBOURG BEER
http://www.canneslionsarchive.com/winners/entry/758765/lebigswim
3: Creativity should be engaging
2: Brand relevance to
personality
CARREFOUR BABY NIGHT
http://www.canneslionsarchive.com/winners/entry/764580/carrefour-baby-night
3: Technology AI, VR, video 360,
drones etc.
FIELD TRIP TO MARS
http://www.canneslionsarchive.com/winners/entry/777750/the-field-trip-to-mars
Карина Огаджанян,Вице-президент TWIGA Communication Group
Jury Cannes Lions 2015,Promo & Activation
Михаил ЕлагинCCO TWIGA Communication Group
Jury Cannes Lions 2016,Promo & Activation
3: Creativity should be engaging