工作坊 : 如何使用不同的 社交媒體 強化館內與館外的服務

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工工工 : 工工工工工工工工工工 工工工工工工工工工 Dr. Sam Chu Associate Professor, Faculty of Education, HKU http:// web.edu.hku.hk/academic_staff.php?staffId=samchu 工工工 工工工工工工工工工 工工工 工工工工工工工工工 1

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工作坊 : 如何使用不同的 社交媒體 強化館內與館外的服務. Dr . Sam Chu Associate Professor, Faculty of Education, HKU http:// web.edu.hku.hk/academic_staff.php?staffId=samchu 莊 雯涵 臺師大 圖書館推廣組 胡 德佳 臺 師大圖書館推廣組. Outline (大綱). The workshop will consist of 2 parts : - PowerPoint PPT Presentation

Transcript of 工作坊 : 如何使用不同的 社交媒體 強化館內與館外的服務

PowerPoint Presentation

: Dr. Sam ChuAssociate Professor,Faculty of Education, HKUhttp://web.edu.hku.hk/academic_staff.php?staffId=samchu

17/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop1OutlineThe workshop will consist of 2 parts:

1:30 - 2:50pm use of wiki for internal and external purposes (inclusion and outreach)

3:00 - 4:30pm Use Facebook, blog, YouTube, Instant Messaging and RSS to enhance inclusion and outreach (about 15 mins will be spent on each social media)27/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop2Social mediaSocial media have been simply defined as the media we use to be social (Safko & Brake, 2010, p. 3).

They are open, accessible(, outreaching and user-friendly( applications that enable users to:create, edit and share ideas, information and comments with each other instantly (Mayfield, 2008).

Wiki, Facebook, YouTube, Twitter and blogs are examples of social media tools.

37/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop3Library inclusion and outreachLibraries support social inclusion by promoting equal opportunitiesand accommodating diversityto facilitate the active participation of each individual in the library programmes and services (Department of Economic and Social Affairs-United Nations, 2012).

Library outreach programs which are channels by which libraries reach out to their users, to encourage use of the library and its resources, and to promote a positive image on campus and often in the community (Carter & Seaman, 2011, p. 164).

Library policies that integrate directive for inclusion/outreach can be used as tools that ensures libraries achieve their mission of serving the disadvantaged in the community (Chu, 2012).47/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop4Wiki is a website that allows users to create a hypertext () and revise it by adding, deleting, or changing any part of it (Cress & Kimmerle, 2008). PBworks and Google Sites are examples of wiki.

It was found that librarians internally used wikis to facilitate the co-construction of web pages( and archive different versions of work online (Chu, 2009).

Externally, wikis can be used to enhance information sharing between librarians and library users (Chu, 2009), and engage patrons( in the online community (Maxymuk, 2007).

Wiki

57/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop5Wiki - National Library of Australia - 1In NLA, wikis are used to support both internal and external collaboration activities.The librarian (R7) in my study commented that for external, we use it to join community with people outside the library... For internal, it has been used for staff across the library and exercise whatever projects and programmes.

67/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop6Wiki - National Library of Australia - 2Internally, library staff uses wiki to manage projects and programmes.

77/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop7Wiki - National Library of Australia - 3Externally, the staff uses wikis to share information, and connect with people outside the library.People may post questions and provide feedbacks via the wiki.

87/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop8Wiki as a Personal Information Management toolExample: Dr. Sam Chus PBworksWiki can be used to manage and organize personal information.

97/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop9How to use PBworks? PBworks?)(Video 1) - 1Step 1. Sign up for a Pbworks accounthttp://pbworks.com/Click Login (at the top right corner of the page.Click Sign up.

107/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop10How to use PBworks? PBworks?)(Video 1) - 2Step 1. Fill in the information and click CREATE ACCOUNT.Activate your PBworks account by clicking the link in the confirmation email.

117/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop11How to use PBworks? (Video 1) - 3Step 2. Create a workspaceClick Create a new workspace .Enter the workspaces address and other information, and click Next

127/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop12How to use PBworks? (Video 1) - 4Step 2. Create a workspaceChoose the security setting and click Take me to my workspace .

137/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop13How to use PBworks? (Video 1) - 5Step 3. Authorize group members to join the workspaceClick Invite more people.14

7/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop14How to use PBworks? (Video 1) - 6Step 3. Authorize group members to join the workspaceEnter your group members email address.Choose Administrator in permission level.Click Add users.

157/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop15How to use PBworks? (Video 2) - 1Step 4. Create and edit a wiki pageClick Create a page and enter the name of the page.Edit an existing page by clicking Edit on top of the page.Edit the page by entering and formatting the text.

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7/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop16How to use PBworks? (Video 2) - 2Step 4. Create and edit a wiki pageClick Save.Or Save and Continue

177/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop17How to use PBworks? (Video 2) - 3Step 5. Insert table and videoClick Insert and then Table.Select the size of the table.

187/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop18How to use PBworks? (Video 2) - 4Step 5. Insert table and videoClick Insert and then Video.Choose Youtube and paste the URL of the video.Click Next and then Insert Plugin .

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7/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop19How to use PBworks? (Video 3) - 1Step 6. Upload filesClick Pages & Files.Choose Upload files.Select the files from your computer and click open.

207/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop20How to use PBworks? (Video 3) - 2OrGo to EditChoose Images and files on the right hand side.Select Upload files.ORSelect Insert image from URLURL21

7/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop21How to use PBworks? (Video 3) 3Step 7. View revision historyClick Page HistorySelect two different version and click Compare.

227/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop22How to use PBworks? (Video 3) 4Step 8. Change Email notification settingClick My PBworks in top left corner of the page.Choose the email notification frequency under Preferences.Click Submit.

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7/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop23Exercise Example: http://kb.lib.hku.hk/wiki/Theses_and_Dissertations

Try to develop this online workspace on PBworks that allows librarians and users to co-construct a page regarding Theses and Dissertations247/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop24Blogs e.g., Blogger, Wordpress A web-based journal presented in reverse chronological order that consists of a persons thoughts and ideas posted on the web for multiple viewers (Flatley, 2005).

One librarian (R7) agreed that blogs are useful for book talks/book discussion, exhibitions and library news posting.Another respondent (R23) also found that blogs can be used for library instruction and guiding online users.

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7/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop25Blogs - National Library of Australia - 1In NLA, librarians used blogs for various kinds of purpose, e.g.,Behind the scenes blog shows how the librarians catalogue, collect, digitize and preserve the librarys material

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Blogs - National Library of Australia - 2Page turners share what National Library of Australia staff love to read, and recommend books for library patrons.

277/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop27Blogs - National Library of Australia - 3The eloquent page communicates library news and events, and shares interesting stories about books

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7/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop28Blogs - National Library of Australia - 4People can also comment and provide responses to the blog entries.

297/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop29How to build a blog? - 1Step 1. Sign in to Blogger with your Google AccountGoogleBlogger)https://www.blogger.com/Enter your Gmail and password, and click Sign in .Click Create a limited Blogger profile and enter your Display Name, and then click Continue to Blogger.

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7/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop30How to build a blog? - 2Step 2. Create a blog(Click New Blog. Pick a blog title and an address (URL) to create a blog link.

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7/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop31How to build a blog? - 3Step 3. Write your postChoose a blog in your Dashboard.Click New Post.Give your post a title (optional) and enter the post itself.When youre done, click the Preview button at the top to make sure it's ready to go.Click the Publish button to publish your post.

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How to build a blog? (Video) - 4Step 4. View and commentClick View blog to read the blog entriesClick No commentto respond to a blog post and click Publish.

337/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop33FacebookA online social networking site that allows users to connect and interact with other users (Wiley & Sisson, 2006)

Facebook was found to be useful in enhancing libraries social visibility through profiles that presented a uniform identity (Chu & Nalani-Meulemans, 2008).

A librarian (R10) strongly agreed that Facebook assists his/her library in providing book talks, exhibitions, virtual reference services, online user guide and library news update.

347/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop34Facebook - State Library of New South Wales(- 1In SLNSW, Facebook is a channel to post library-related newsand announcements, a platform to provide reference services and a medium to communicate with its stakeholders.

357/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop35Facebook - State Library of New South Wales - 2They introduce library collection and recommend award-winning books on Facebook.

367/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop36Facebook - State Library of New South Wales - 3The librarians also update people about librarys news and information

377/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop37Facebook - State Library of New South Wales - 4Library users can also search library collection and resources on Facebook.

387/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop38Facebook - State Library of New South Wales - 5Users can communicate and interact with the librarians by posting messages on the wall and commenting on the Facebook posts.

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How to create a Facebook page? 1Facebook 1Step1. Sign up a Facebook accounthttp://www.facebook.com/Fill in the information as required.Click Sign Up .Activate your Facebook account by clicking the link in the confirmation email.

407/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop40How to create a Facebook page? - 2Facebook 2Step 2a. Create a Facebook pageClick Like PagesClick Create a Page

417/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop41How to create a Facebook page? (Video 1) 3Facebook 13Step 2b. Create a Facebook pageFacebook Click Company, Organization or Institution.Choose Organization and enter name of the library.Tick I agree to Facebook Pages Terms and Click Get Started.Fill in the profile information or click Skip .

427/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop42How to update a Facebook page? 1Facebook1Step 1. Post a new statusEnter the status in the textbox and Click Post.Step 2. Respond to a statusClick Liketo like a status.Enter the comment in the textbox below and Press Enter.

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7/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop43How to update a Facebook page? (Video 2) - 2Step 3. Invite people to join the PageClick Build Audience on the top of the page.Choose Invite Email Contacts to send promotional emails to users.Choose Invite Friends to invite selected friends to join this page.Choose Share Page to share this page with all your friends on Facebook.

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7/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop44How to create an event on FB?FBYou can create new events from the events app below your Page's cover photo. Put in the information of the event, click Create .

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7/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop45How to start a poll on FB?FBIn a group/event, click Ask Question at the top of the group.Enter your question and add poll options if you wish.Click Post to share it with the group. Only group members can answer questions or vote on polls that appear in a group.

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7/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop46YouTubeYouTube is an onlinevideosharingsite where users can upload, view, share and comment on video clips (Duffy, 2007).

Librarians can produce videos for a variety of purposes, including promotionand outreach, library instruction and archiving (. They also employ videos to help the patrons in finding useful information (Ariew, 2008).

A librarian (R4) commented that we have a YouTube channel and I make short tutorials for online classes.

477/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop47YouTube - University of South Florida Libraries In USF Libraries, YouTube is used for online library tutorials, instruction of research skills, promotion of library resources and etc.

487/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop48How to upload a YouTube video? (Video) Step 1. Sign in YouTube accounthttp://www.youtube.com/Click Sign in and enter your Gmail and password.Step 2. Upload a YouTube videoClick Upload and select video from your computer.Edit the setting by choosing category and privacy setting, and then click Save.

497/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop49Instant Messaging Instant messaging allows real-time text-based communication between two or more users on the Internet (Williamson & Parry, 2004).

It is mainly used for providing virtual reference services, handling library-related enquiry and facilitating internal staff communication within the libraries (Chu & Du, 2012).

It helps to enhance users social presence and facilitate a sense of connection between the librarians and patron (Boulos & Wheelert, 2007).

507/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop50Instant Messaging - Stanford University LibrariesLibrary patrons can ask questions concerning the libraries, information resources, and technologies.Librarians and staff are available online to provide instant responses and answer the enquiries via the Internet.

517/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop51RSSReally Simple Syndication is a family of web formats used to syndicate content and publish information in a standardized format (Murugesan, 2007).

RSS feeds can be used to publish the announcement from the library website regarding events, exhibitions, and newly available library resources (elikba, 2004).

RSS feeds were rated high by librarians for application in book recommendations and library news postings (Chu, 2012).

527/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop52RSS - Miami University LibrariesBy subscribing to the RSS feeds, library users can keep updated with newly available items in MUL, and keep track of news and information from the library.

537/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop53How to subscribe to a RSS Feed? (Video)Step 1. Sign in Google Readerhttp://reader.google.com/Sign in with your Gmail and password.Step 2. Subscribe to a RSS feedWhen a Web page that contains RSS information, appearsRight click , and choose Copy link address.In Google Reader, click Subscribe and paste the link address, then click Add .

547/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop54References - 1Ariew, A.S. (2008). YouTube culture and the academic library: A guide to open Access Videos,Choice,45(12), 2057-2063.Boulos, M.N.K. and Wheelert, S. (2007). The emerging Web 2.0 social software: An enabling suite of sociable technologies in health and health care education. Health Information and Libraries Journal, 24(1), 223.Carter, T. M., & Seaman, P. (2011). The Management and Support of Outreach in Academic Libraries. Reference & User Services Quarterly, 51(2), 163-171. elikba, Z. (2004). What is RSS and how can it serve libraries? In Yalva, Mesut and Glseen, Sevin (Eds.) Proceedings First International Conference on Innovations in Learning for the Future: e-Learning, pp. 277-292, stanbul (Turkey). Retrieved from http://eprints.rclis.org/archive/00002531/01/RSS_and_libraries_EN3.pdf.Chu, S. (2009). Using wikis in academic libraries, Journal of Academic Librarianship, 35(2), 170176. Retrieved from http://web.edu.hku.hk/staff/samchu/docs/using_wikis_in_lib_hmpg.docChu, S. K.W., Rajagopal, S., Wan, W.T.A., & Yeung, K.M. Nov 2012). Using social media to enhance inclusion and outreach by libraries, The 4th International Conference on Libraries, Information and Society (ICoLIS) 2012, Malaysia.Chu, S.K.W. & Du, H. (2012). Social Networking Tools for Academic Libraries. Journal of Librarianship & Information Science. Retrieved from http://web.hku.hk/~samchu/docs/Chu-2012-Social-Networking-Tools-for-Academic-Libraries.pdf557/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop55References - 2Chu, M. & Nalani-Meulemans, Y. (2008). The problems and potential of MySpace and Facebook usage in academic libraries. Internet Reference Services Quarterly, 13(1), 6985.Cress, U., & Kimmerle, J. (2008). A systemic and cognitive view on collaborative knowledge building with wikis. International Journal of Computer-Supported Collaborative Learning, 3, 105-122.Duffy, P. (2007). Engaging the YouTube Google-eyed generation: Strategies for using Web 2.0 in teaching and learning. Paper presented at the 6th European Conference on e-Learning, Copenhagen, Denmark.Flatley, M. E. (2005). Blogging for enhanced teaching and learning. Business Communication Quarterly, 68, 7780.Jansen, B. J., Zhang, Mimi, Sobel, K., & Chowdhury, A. (2009). Twitter power: Tweets as electronic word of mouth. Journal of the American Society for Information Science and Technology, 60(11), 2169-2188.Maxymuk, J. (2007). Online communities. In The Bottom Line: Managing Library Finances, 20, 54-57.Murugesan, S. (2007). Understanding web 2.0. IT Professional, 9(4), 34-41.Safko, L. & Brake, D.K. (2010). The Social Media Bible: Tactics, Tools & Strategies for Business Success. Hoboken: New Jersey, John Wiley & Sons.Wiley, C., & Sisson, M. (2006). Ethics, accuracy and assumption: The use of Facebook by students and employers. Paper presented at the Southwestern Ohio Council for Higher Education Special Topics Forum, Dayton, OH.Williamson, M., & Parry, A. (2004). Virus throttling for instant messaging. In Virus Bulletion Conference.567/30/2013I:\Sam-conferences\Taiwan 2013 - academic & school libraries\NTNU workshop56