推動創意產業 培育設計思維 創意香港 總監曾昭學media.hkprinters.org/HKPM-125/HKPM125-Top1.pdf · 推動創意產業 培育設計思維 「 創意香港」總監曾昭學.
產品走向 : 環保 、 通用 、 創新
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Transcript of 產品走向 : 環保 、 通用 、 創新
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SWOT ........................................... p.09
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/ // 1. 2. / 6000877/.....
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SWOT SWOT1. 2.3. 4.1. 2. 3. 1.2.
1.2.3.4.: SxOSxT SxO SxT SxW SxS
:1.4%52.12%73.20%104.28%18:30%1------------
/PlacePriceProductPromotiom
STP
1 1. 2. 2 /
3 /
4 /
5 /
(7PS) Product 1. 2.
Promotion 1. 2. 3. 4.Price Place1. 2.
People1. 2. 3. Physical Evidence
1.2. 3. DM Process1. 2. 3. 4. PlacePriceProductPromotiom
(AIDAS) ( / / ) /(Attention/Awareness )
1. 2. CF 3. 75%( )
PR
1200 50%= (Interest)1.2.3 200 *20%= (Desire) 1.2.15% 500 (Action)
1. 2. ()3. ()
10%10%
300 (Satisfaction) 1.
85% 90% 80
2014/2~2014/6
1
*50=+ 5000
*20= 2000
800
200
500
80
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