优酷网用户背景调查报告 详细版
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- 1. : (www. Youku.com): 200935 Confidential & Proprietary Copyright 2009 The Nielsen Company
2. : : :Final Report For YOUKU Page 2 Confidential & ProprietaryCopyright 2008 The Nielsen Company 3. Final Report For YOUKUPage 3 Confidential & Proprietary Copyright 2008 The Nielsen Company 4. Final Report For YOUKU Page 4 Confidential & Proprietary Copyright 2008 The Nielsen Company 5. 200020152009200812-20091 20002015 - 2- 15Final Report For YOUKU Page 5 Confidential & ProprietaryCopyright 2008 The Nielsen Company 6. 153 15 15 / /(///DV) Final Report For YOUKU Page 6 Confidential & ProprietaryCopyright 2008 The Nielsen Company 7. I. Final Report For YOUKUPage 7 Confidential & Proprietary Copyright 2008 The Nielsen Company 8. ///4 [N=2015,%] 14% 5% 9% 3% 7% 6% 3% 5454 6%5% 3% 4% 2% 4% 4646 3% 2% 3% 2%[N=16000,%] [N=2015,%] 3% 2% 3%087Q20./Q21. Final Report For YOUKUPage 8 Confidential & ProprietaryCopyright 2008 The Nielsen Company 9. 25-40 1212 11 1820 2929 2918-2430 2424 2525-301911 1717 1731-3536-40 9 1212 1241-50 8 44 4 50 42 23 [N=16000,%] [N=2015,%] [N=1082,%] [N=933,%]087Q21./Q22.Final Report For YOUKU Page 9 Confidential & ProprietaryCopyright 2008 The Nielsen Company 10. 74%[N=2015,%]7 30 26 116 // 39 9 /6174/ 3061[N=16000,%] [N=2015,%]087Q24./Q25.Final Report For YOUKUPage 10Confidential & Proprietary Copyright 2008 The Nielsen Company 11. 18 91111 11 18-2426 52 48 50512928 31 728380 8825-3027 26 27 27 48 52 504931-3518 171817 15 2 9 36-40 13 1112 12 154 12 41-50 433 28 950 221 1 1102 [N=319,%][N=115,%][N=119,%][N=64,%][N=319,%][N=115,%][N=119,%][N=64,%][N=319,%][N=115,%][N=119,%][N=64,%] Q20./Q21./Q22./Q25. Final Report For YOUKU Page 11 Confidential & ProprietaryCopyright 2008 The Nielsen Company 12. [N=16000,%][N=2015,%] 30 27 26 28 20 10 9 11 5 2 4 4 2 2 5 17087 Q23. Final Report For YOUKU Page 12 Confidential & Proprietary Copyright 2008 The Nielsen Company 13. 30008%70%3000[N=2015,%] 3125 500 500 500-9995006500-99913 2 1000-1999501-1000 135000 1426 1000-1999 1001-2000 24421417 2000-29992000-2999 2001-3000 15 2516 3000-4999 3001-5000 1110 50005000 7 3000-4999[N=16000,%] [N=2015,%]087Q32A./Q32B.Final Report For YOUKU Page 13 Confidential & Proprietary Copyright 2008 The Nielsen Company 14. 53%18% [N=2015,%] [N=2015,%][N=1062,%] 1 252 32151 1 3 233 3 4 4 132 8224 67 401Q29./Q30./Q31.Final Report For YOUKU Page 14Confidential & ProprietaryCopyright 2008 The Nielsen Company 15. 62%68%30%DV[N=2015,%] DV[N=2015,%] [N=1255,%]138230 3 1730 624556706438Q26./Q27./Q13.DVFinal Report For YOUKUPage 15Confidential & Proprietary Copyright 2008 The Nielsen Company 16. MP3/MP4 [N=2015,%]Top260Mean55150 42 440403737 36303.3 273 25 3.02.923 222.92.8 21 202.819 1818202.52.415 14 2.32.2 2 2.2 102.12.12.0 8102.0 1.91.9 1.71.6 01 MP3/ SUVV P4SU MP4 /M MP3 Mean: 5-(1) ~ (5)TOP2: 4/5 Q19. Final Report For YOUKU Page 16Confidential & Proprietary Copyright 2008 The Nielsen Company 17. II. Final Report For YOUKUPage 17 Confidential & ProprietaryCopyright 2008 The Nielsen Company 18. 2.6-3 70 Tot al [N=2015,,%] [N=844,,%] [N=630,,%] [N=541,,%] 60 50 40 30 5653 52 20 3029 28 10 16 150 - 3.2 3.02.62.0 2.1 2.71.81.8 Total17% 16%14%10% 11%14% 9% 9% 5.4 4.63.72.5 2.6 3.72.52.719% 17%13%9%9% 13% 9%10% 4.7 4.33.52.5 2.7 3.92.12.118% 17%14%10% 10%15% 8% 8% 3.8 3.93.32.4 2.3 3.61.82.316% 17%14%10% 10%15% 8%10%15-60/61-120/120 Q3./Q18./Q36.() Final Report For YOUKUPage 18Confidential & ProprietaryCopyright 2008 The Nielsen Company 19. 6:0019:00-22:0073%1[N=2015,%] 15-30 [N=2015,%]31-45 5 8 1446-60 12042 17%17%161561-9015%15% 13%14% 12% 91-120 13% 13% 12%12% 12%8%9% 8% [N=2015,%]6%6%38 4%4% 42 44 443%3% 2% 2% 2% 16 18 1715 42 38 3947 0 12 34 5 6 7 89 10 11 12 13 14 15 16 17 18 19 20 21 22 23Tot al 15-60/61-120/120Q3./Q4./Q5. Final Report For YOUKUPage 19 Confidential & Proprietary Copyright 2008 The Nielsen Company 20. [N=2015,,%] 2 345 6 1 1 1 1 1 1 185 2.5[N=1718,%]52 15 11 4 3 2 13772.3[N=1545,%]57 14 10 4 3 1 1155 2.8[N=1112,%]48 15 11 4 4 3 16 412.8 4 3 15 [N=827,%]46 15 12 6 383.241 12 11 6 6 4 20 [N=771,%] 28 2.264 13 74 3 29 [N=563,%] 243.237 16 12 7 6 3 20 [N=473,%] 233.139 14 13 6 6 2 20 [N=455,%] 222.550 16 11 6 4 2 11 [N=447,%] 223.041 14 10 7 6 4 17 [N=448,%] 153.431 16 16 7 5 3 22 [N=298,%]14 3.337 16 79 5 3 23 [N=277,%] 3.4[N=243,%]1231 15 18 5 8 5 19 3.8[N=213,%]1125 14 15 8 9 3 26 3.7[N=87, %]4 37 10 79 5 5 28 Q6A./Q6B.Final Report For YOUKU Page 20 Confidential & Proprietary Copyright 2008 The Nielsen Company 21. //60% [N=1940,,%] [N=2015,%] 6337 57 55 72 2840 37 37 35 3436 33 31 22 21 1915 14 72 28 Q34./Q9A./Q9B./Q9C. Final Report For YOUKUPage 21 Confidential & Proprietary Copyright 2008 The Nielsen Company 22. [N=2015,%] 55 38 64 63 56 38 53 72 71 7340 90 72 5467 45 62 36 37 44 62 47 28 29 2760 10 28 4633 18353146332 45 22 3518-2455 50 51 53 55 61 56 53 49 5350 49 50 505325-3033 35 33 37 32 27 31 34 34 3333 31 32 3030 31-35668554678 45108 10 736-40233231333 23 54 4341-50111111103 23 32 21 50001010001 00 11 11 676378664 77 34 77 ///28 23 28 16 25 28 24 27 27 3025 25 26 2225 /61 65 61 74 62 58 63 61 65 5761 68 64 6562566866864 67 66 67 Q21./Q22./ Q24./Q34.Final Report For YOUKU Page 22 Confidential & Proprietary Copyright 2008 The Nielsen Company 23. [N=2015,%] 7575 72 79 75 82 78 75 69 7471 69 7366 76910 11 810 8910 9 91088 87 1414 16 12 14 911 14 20 1518 22 1723 16111011111 21 11 32500 2223 22 23 24 29 26 23 21 2324 21 1821 25500-999565567576 77 65 441000-1999 2827 28 21 26 27 24 26 28 2626 26 2725 25 2000-2999 1818 18 16 17 16 15 16 18 1716 17 1516 163000-4999 1717 17 20 16 13 17 17 17 1418 17 1818 175000 10910 14 10 912 12 12 12913 1615 13500334234332 44 33 33500-999213232232 32 32 131000-1999 1515 14 10 15 16 13 15 16 1614 14 16 9 13 2000-2999 1313 14 13 14 14 13 13 13 1313 12 1211 163000-4999 2425 24 25 24 24 22 24 25 2527 27 2526 205000 4442 42 48 42 40 48 42 42 3941 42 4250 46 Q25./Q32A./Q32B./Q34.Final Report For YOUKU Page 23 Confidential & Proprietary Copyright 2008 The Nielsen Company 24. 25% [N=2015,%]16 2535 444931 Q10A./Q10B.Final Report For YOUKUPage 24Confidential & Proprietary Copyright 2008 The Nielsen Company 25. 72%IM29%[N=2015,%] [N=2015,%] [N=1449,,%] IM64 4329 2272BBS2071 /1 /128 Q11./Q12./Q14.Final Report For YOUKUPage 25 Confidential & ProprietaryCopyright 2008 The Nielsen Company 26. 2007 [N=166,%][N=2015,,%]20072008/2009Top290Mean 5 6980 4.0 3.970 3.9 3.9 3.8 3.7 59 3.7 3.6 4 3.560 3.3 5750 3 4440 7776 72717030 6463 58 33 52 40 220 2910 28 0 1 19 Mean: 5- (1) (2) (3) (4) (5)Top2: 4/5 Q16. Final Report For YOUKU Page 26Confidential & Proprietary Copyright 2008 The Nielsen Company 27. III. Final Report For YOUKU Page 27 Confidential & Proprietary Copyright 2008 The Nielsen Company 28. 15[%] (N)16000 563 1545 17181112 447 455 827 277 448243213 29877187 473 54 5647 5649 6655526066 5861 57514547 46 4453 4451 3445484034 4239 434955531820 10 8 1012 4 4 115 6 36 9123418-24 30 3344 3239 4045692052 2742 2437184425-30 19 2519 2520 24248 4121 3531 23193923 31-35 11 1610 1610 12113 2013 1310 1714231336-40 997 10 6 9 7 4 9 4106121110 841-50 858 48 8 6 3 4 3 83 86 3450424 25 3 3 1 1 2 52 71 33 30 2526 2629 3330272130 2421 3132112426 2828 2929 2527262223 2328 24272825 20 1010 1110 8 7 111011 137 8107 11 91011 1110 1011101611 1518 128 1514 522 22 2 2 2 1 2 20 12 11445 44 4 4 5 5 4 55 53 34 221 11 2 2 1 1 2 22 21 12 51917 1716 1716182217 1618 18173319087 Q21./Q22./Q23./Q6A.Final Report For YOUKUPage 28 Confidential & ProprietaryCopyright 2008 The Nielsen Company 29. 15/ [%] (N)16000 563 1545 17181112 447 455 827 277 448 243 213 298771 87473 30 47 66 3 5 666 274 8 5 5 ///39 2526 2524 231928 30 31322123 273027 /30 6462 6363 686861 59 58606567 595561166 56 6 8 555 586 610 7 - 7274 7478 767876 69 78736573 793674 - 89 99 9 10810 8 8 147 82211 - 1816 1511 141215 20 12162018 114114 - 11 11 1 0 112 211 2 1 1 - 2725 2523 232323 25 21272126 212223 - 2322 2323 292723 20 22221931 231117 - 1313 1313 131312 16 13161312 112014 - 3741 3940 363742 40 44354732 444747 - 1717 1718 171819 31 23192712 183624 - 8383 8382 838281 69 77817388 826476 087 Q24./Q25./Q29./Q31./Q6A. Final Report For YOUKUPage 29 Confidential & Proprietary Copyright 2008 The Nielsen Company 30. 15 [%] (N) 16000 563 1545 1718 1112 447 455 827277 448 243 213 29877187473500 3123 2424 26 29242519 27211729291121500-999 13 556 6 4 5 6 46 7 64 6 7 51000-1999 2425 2626 25 23222522 262322232628252000-2999 1520 1818 16 19181720 182017181516173000-4999 1116 1716 17 15181715 121719181420185000 7 12 1010 11 11121019 111219 8101814500 -233 3 3 2 3 34 3 24 4 2 2500-999 -222 2 3 1 2 23 3 34 3 2 21000-1999 - 14 1414 14 12121410 121610151310122000-2999 - 13 1414 14 1410159148 10121315133000-4999 - 26 2525 23 25252525 262821272623245000 - 43 4242 44 42494151 41425437404748087 Q32A./Q32B./Q6A. Final Report For YOUKU Page 30Confidential & Proprietary Copyright 2008 The Nielsen Company 31. 155[,%] (N) 5631545 1718 1112447 455 827 277 448 243 213 298 77187473100 30 29 35 4245375140484749 3361 42 8110081 81 7580827776808179 8083 85 8890100 89 8889909288908789 8986 90 6958 58 1006974716467687661 6274 74 3322 23 28 100 34314439423839 2735 30 3624 24 30 35100 324034414039 3049 37 5444 43 52 5659100 6159666958 5270 67 2514 15 16 282420100 30373629 1641 25 3222 23 27 39333249100 514536 3648 37 2113 13 15 2322193328100 4231 1532 28 1811 11 15 181918272137100 25 1447 27 2615 16 17 262521312438351001936 21 4540 40 43 465149446347514910060 52 9 5 4 6710 713 9121910710012 3526 25 31 3238394339546133 3263100Q6A.Final Report For YOUKU Page 31 Confidential & Proprietary Copyright 2008 The Nielsen Company 32. 15 [,%]15 6356 59 62 55 60 58 6255 56 52 56 61 595153 6264 646564 70 63 6664 5761 66 32 62 335835 33363533 38 30 35 2929 31 29 67 34 68 64 59 58 5353 55 52 51 58 52 57 53 28 5421 22322217 17 19 21 19 15 15 16 17 42 1539 41383739 35 35 4133 32 31 31 353039 404334 31 29 34 32 36 36 35 35 35 32 3618 17 16 18 15 22 19 2120 23 2423 19 2321 [N=563] [N=1545][N=1718][N=1112] [N=447] [N=455] [N=827] [N=277] [N=448] [N=243] [N=213] [N=298] [N=771] [N=87][N=473] Q18./Q6A. Final Report For YOUKU Page 32 Confidential & ProprietaryCopyright 2008 The Nielsen Company 33. 15 //// VS. /// VS. ///// VS. / VS. // VS. // VS. Final Report For YOUKU Page 33 Confidential & ProprietaryCopyright 2008 The Nielsen Company 34. 1519:00-21:00221012[,%] (N)563 15451718 447 455 827 277 448 213 2987718700.54.21.90.3 0.8 0.6 0.1 0.3 0.1 0.20.70.110.32.81.40.2 0.5 0.4 0.1 0.200.10.50.120.22.01.10.1 0.4 0.300.100.10.4 030.11.50.90.1 0.3 0.200.100.10.3 040.11.20.80.1 0.2 0.200.10 0 0.3 050.11.10.70.1 0.2 0.200.10 0 0.2 060.11.00.60.1 0.2 0.100.10 0 0.2 0 70.11.10.60.1 0.2 0.200.100.10.2 080.32.00.80.2 0.5 0.3 0.1 0.100.20.30.190.53.01.10.2 0.8 0.5 0.1 0.2 0.1 0.20.50.1100.83.81.40.3 1.0 0.6 0.1 0.3 0.1 0.30.60.1 110.84.71.60.3 1.2 0.7 0.2 0.3 0.1 0.30.80.1121.06.22.10.5 1.6 0.9 0.3 0.4 0.1 0.41.10.1 131.06.52.30.5 1.5 0.9 0.2 0.4 0.1 0.41.10.1 140.96.12.30.4 1.4 0.8 0.2 0.4 0.1 0.40.90.1150.96.12.40.5 1.4 0.9 0.2 0.4 0.1 0.41.00.1 161.06.22.40.5 1.5 1.0 0.3 0.4 0.1 0.41.10.1171.06.12.30.5 1.6 1.0 0.3 0.4 0.1 0.41.30.1 181.16.52.40.5 1.8 1.1 0.3 0.5 0.1 0.41.50.1 191.27.42.90.6 2.0 1.2 0.3 0.5 0.1 0.51.70.1 201.18.13.30.6 2.1 1.4 0.3 0.5 0.2 0.51.70.1 211.18.33.40.6 2.1 1.3 0.3 0.5 0.2 0.51.60.1 221.07.63.10.6 1.8 1.2 0.3 0.4 0.1 0.41.30.1 230.76.02.50.4 1.3 0.9 0.2 0.4 0.1 0.31.00.1Final Report For YOUKUPage 34 Confidential & ProprietaryCopyright 2008 The Nielsen Company 35. 1550% [%] 152833 38 3934 373233 3135 39 3132 42 4114181516 131719151816 16 1716 14 16& 54545250 50 50 50505152 44 43 46 45 45 [N=563] [N=1545][N=1718][N=1112] [N=447] [N=455] [N=827] [N=277] [N=448] [N=243] [N=213] [N=298] [N=771] [N=87][N=473] Q5./Q6A. Final Report For YOUKUPage 35Confidential & ProprietaryCopyright 2008 The Nielsen Company 36. 15[,%] (N)563 1545 1718 1112 447 455 827 277 448 243 213 29877187473 606057 625962636062657261 59 8069 404441 483447493841455537 47 6955 454037 394342434642584849 35 5047 473436 384149384545424443 41 4043 655960 656671696669707067 68 7873 374137 483444473540414935 45 5655 493737 554452484643495545 43 4654 463538 374543415655524255 51 4542 433536 344839395443525041 35 5144 333433 334035384146514243 42 4538 242523 262130302624293528 25 4436 322122 203628244429423341 21 28 302120 213029263325363142 22 3328 241716 172123202522293625 19 4628 231515 172224192922313028 19 2624 191414 151721192122222425 18 2818Q34./Q6A.Final Report For YOUKU Page 36Confidential & ProprietaryCopyright 2008 The Nielsen Company 37. 15 /// VS / VS //// VS /// VS // VS // VS /// VS / VS / VS /// VS Final Report For YOUKUPage 37 Confidential & Proprietary Copyright 2008 The Nielsen Company 38. 15//60% [%]15 64 64 636660 737368 806777 78758170 36 36 3740 2727 34 32 203323 222519 30 78 73 73 76 73 75 77 7776 84 84747482 83 22 27 27 24 27 25 23 23 2416 16262618 17 73 73 7477 7777 73 8482 84 84 858291 81 27 27 2627 1618 23 23 16 2316 1518 9 19 [N=563] [N=1545][N=1718][N=1112] [N=447] [N=455] [N=827] [N=277] [N=448] [N=243] [N=213] [N=298] [N=771] [N=87] [N=473] Q9A./Q9B./Q9C./Q6A. Final Report For YOUKUPage 38Confidential & ProprietaryCopyright 2008 The Nielsen Company 39. 15[%] 15 31 25 26 27 29 2933 323838 3434 35 4149 43 45 44 454346 46 46 424744 46 4542 33 27 30 30 28 2425 25 211721 19 16 2317 19 15 15 1617 1720 18 18 2522 17 2427 28 33 36 36 3835 4138 39 374236 41 40 414133 42 50 49 46 42 44 45 35 42 41 49 3533 32 33 [N=563] [N=1545][N=1718][N=1112] [N=447] [N=455] [N=827] [N=277] [N=448] [N=243] [N=213] [N=298] [N=771] [N=87] [N=473] Q10A./Q10B./Q6A. Final Report For YOUKU Page 39Confidential & Proprietary Copyright 2008 The Nielsen Company 40. 1570%30%-40%//// [%]15/ 76 71 73 76 78 81 78 79 8083 86 7976 77 80 24 29 27 24 22 19 22 2120 17 14 2125 23 20 28 29 34 31 37 36 343237 4343 42 41 38 40 66 73 71 69 666863 64 58 59 62 60 63 5757 [N=563] [N=1545][N=1718][N=1112] [N=447] [N=455] [N=827] [N=277] [N=448] [N=243] [N=213] [N=298] [N=771] [N=87] [N=473] Q11./Q14./Q6A. Final Report For YOUKU Page 40Confidential & Proprietary Copyright 2008 The Nielsen Company 41. 15IM[,%] 15737067686667686667646564646464 IM595651474948484644464446434242 353636 32323332 2725 2829323233 232524 29BBS22 2628282825262224232120 [N=563] [N=1545][N=1718][N=1112] [N=447] [N=455] [N=827] [N=277] [N=448] [N=243] [N=213] [N=298] [N=771] [N=87] [N=473] Q12./Q6A.Final Report For YOUKU Page 41Confidential & ProprietaryCopyright 2008 The Nielsen Company 42. 15 [,%] 15 797676 76 75 75 73 72 72727272 7471 71 44 33 33 34 28 282929 2727 24232022 19 [N=563] [N=1545][N=1718][N=1112] [N=447] [N=455] [N=827] [N=277] [N=448] [N=243] [N=213] [N=298] [N=771] [N=87][N=473] Q16./Q6A. Final Report For YOUKUPage 42Confidential & ProprietaryCopyright 2008 The Nielsen Company 43. IV. Final Report For YOUKU Page 43 Confidential & Proprietary Copyright 2008 The Nielsen Company 44. Final Report For YOUKU Page 44 Confidential & ProprietaryCopyright 2008 The Nielsen Company 45. 15_4[N=563,%] 13% 6% 11%3% 8%3% 7%3% 5456 7%2% 6%2% 4%2% 3%2% 4644 3% 2% 3% 2% [N=16000,%][N=563,%] 3% 2% 3% 2%087 Q20./Q21./Q6A.Final Report For YOUKU Page 45Confidential & ProprietaryCopyright 2008 The Nielsen Company 46. 15_25-35 10 10 11 2018 33 35 31 30 18-24 2525 19 25 25-30 11 31-3516 16 16 36-40999 9 41-50854 650422 2 [N=16000,%] [N=563,%] [N=318,%][N=245,%]087Q21./Q22./Q6A.Final Report For YOUKU Page 46 Confidential & Proprietary Copyright 2008 The Nielsen Company 47. 15_72% [N=563,%] 4 30 251 18 // 39 / 8 64 72/ 30 61[N=16000,%] [N=563,%]087Q24./Q25./Q6A.Final Report For YOUKU Page 47Confidential & ProprietaryCopyright 2008 The Nielsen Company 48. 15_ [N=16000,%][N=563,%] 30 25 26 28 20 10 9 10 5 2 4 4 2 2 5 19087 Q23. /Q6A.Final Report For YOUKU Page 48 Confidential & Proprietary Copyright 2008 The Nielsen Company 49. 15_30005%69%3000 [N=563,%] 23 50050031 500 500-9995 500-99922 1000-1999501-1000 1325 5000 14 1000-1999 1001-2000 24 431320 2000-2999 2000-2999 2001-3000 152616 3000-4999 3001-5000 11125000 750003000-4999[N=16000,%][N=563,%]087 Q32A./Q32B./Q6A.Final Report For YOUKUPage 49 Confidential & ProprietaryCopyright 2008 The Nielsen Company 50. 15_65%66%29%DV[N=563,%]DV[N=563,%] [N=366,%] 1 39 227 3 162965 4 7 5571 6 5 35 Q26./Q27./Q13.DV/Q6A. Final Report For YOUKU Page 50Confidential & Proprietary Copyright 2008 The Nielsen Company 51. 15_50%16% [N=563,%][N=563,%][N=280,%] 127 2 31150 0 3 233 335 84132 217137 1 Q29./Q30./Q31./Q6A. Final Report For YOUKUPage 51Confidential & ProprietaryCopyright 2008 The Nielsen Company 52. 15_MP3/MP4[N=563,%]6057Mean550 45434344139403.530 27 273 3.13.1 3.1 24 24 243.02.921 20 20 1820 2.52.5 152.32.32.312 112 2.22.12.110 2.01.9 61.81.71.6 01 MP3/ SUVV P4SUMP4 /M MP3 Mean: 5-(1) ~ (5)TOP2: 4/5Q19./Q6A. Final Report For YOUKU Page 52 Confidential & ProprietaryCopyright 2008 The Nielsen Company 53. 15_5 [N=563,,%] 644.918% 583.513% - 53 4.617% 393.011% 34 2.810% 33 3.914% 172.710% 182.38% Q18./Q36.() /Q6A. Final Report For YOUKUPage 53 Confidential & Proprietary Copyright 2008 The Nielsen Company 54. 15_7:0018:00-21:0074%1 [N=563,%] 15-30[N=563,%]31-45 4 8 1446-60 12043 161.2%1561-90 1.1% 1.0%1.1% 1.0%1.0% 1.1%1.0% 1.0%91-120 0.9% 0.9%0.8%0.8% 0.7%[N=563,%]0.5% 0.5%333730 0.3%0.3% 50 0.2% 151714 5 0.1%0.1%0.1% 0.1% 0.1%5254 4549 0 1 2 3 45 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23Tot al 6/73/4/51/21Q3./Q4./Q5./Q6A.Final Report For YOUKU Page 54 Confidential & Proprietary Copyright 2008 The Nielsen Company 55. 15_// [N=563,,%] 88 81 69 54 45 36 35 33 32 26 25 21 18 9 Q6A.Final Report For YOUKU Page 55 Confidential & Proprietary Copyright 2008 The Nielsen Company 56. 15_//70% [N=563,,%][N=563,%] 7327 65 6047 45 494678224340 373332 302424 23 84 16 Q34./Q9A./Q9B./Q9C./Q6A. Final Report For YOUKU Page 56 Confidential & ProprietaryCopyright 2008 The Nielsen Company 57. 15_31% [N=563,%]17 3141 4342 27 Q10A./Q10B./Q6A.Final Report For YOUKU Page 57 Confidential & Proprietary Copyright 2008 The Nielsen Company 58. 15_76%IM34%[N=563,%] [N=563,%] [N=430,,%]IM67 34 47 76 6627 BBS25 24 Q11./Q12./Q14./Q6A. Final Report For YOUKUPage 58 Confidential & Proprietary Copyright 2008 The Nielsen Company 59. 15_2007 [N=166,%][N=563,,%]20072008/2009Top290Mean 5 7380 4.0 3.970 3.9 3.9 3.8 3.7 3.7 4 68 3.6 3.560 3.3 6450 3 4440 7776 72717030 6463 5841 52 40 220 4010 34 0 1 28 Mean: 5- (1) (2) (3) (4) (5)Top2: 4/5Q16./Q6A. Final Report For YOUKU Page 59 Confidential & ProprietaryCopyright 2008 The Nielsen Company 60. Final Report For YOUKU Page 60 Confidential & Proprietary Copyright 2008 The Nielsen Company 61. 15_////4 [N=1545,%] 14% 5% 9% 3% 8% 8% 3% 47 54 5% 3% 5% 2% 4% 53 4%2% 46 3% 2% 3% 2%[N=16000,%][N=1545,%] 3% 3% 2% 087 Q20./Q21./Q6A. Final Report For YOUKUPage 61 Confidential & Proprietary Copyright 2008 The Nielsen Company 62. 15_18-248 8 8 201844 46 43 30 18-24 19 25-30 19 17 20 11 31-35 10 10 10 36-4097 6 8 41-5088 8 8 44 4 350 [N=16000,%] [N=1545,%] [N=724,%][N=821,%]087 Q21./Q22./Q6A.Final Report For YOUKUPage 62 Confidential & ProprietaryCopyright 2008 The Nielsen Company 63. 15_74%[N=1545,%]7 30 26 116 // 39 9 /6274/ 3061[N=16000,%] [N=1545,%]087 Q24./Q25./Q6A.Final Report For YOUKUPage 63Confidential & Proprietary Copyright 2008 The Nielsen Company 64. 15_ [N=16000,%][N=1545,%] 30 26 26 28 20 10 9 11 5 2 4 5 2 1 5 17087 Q23. /Q6A.Final Report For YOUKU Page 64 Confidential & Proprietary Copyright 2008 The Nielsen Company 65. 15_30003%67%3000 [N=1545,%] 24 50050031 500 500-9995 500-99932 1000-1999501-1000 13 50002614 1000-1999 1001-2000 24 421418 2000-2999 2000-2999 2001-3000 152517 3000-4999 3001-5000 115000 7 10 50003000-4999[N=16000,%] [N=1545,%]087 Q32A./Q32B./Q6A.Final Report For YOUKUPage 65 Confidential & ProprietaryCopyright 2008 The Nielsen Company 66. 15_54%18%[N=1545,%] [N=1545,%][N=824,%]1 25 2 3 2 1501 3 22 3 3 135 4 83 2 24 67 41 1Q29./Q30./Q31./Q6A.Final Report For YOUKUPage 66Confidential & Proprietary Copyright 2008 The Nielsen Company 67. 15_62%69%29%DV[N=1545,%] DV[N=1545,%] [N=963,%]1 38231 3 1629 624656716438 Q26./Q27./Q13.DV/Q6A.Final Report For YOUKUPage 67Confidential & Proprietary Copyright 2008 The Nielsen Company 68. 15_MP3/MP4 [N=1545,%] 60 Mean55250 41 41 4 3840 37 363.42730 3 25 25 2.9 3.0 2.9 23 22 2.82.82019 181820 2.5 14 2.32.4 14 2.22.22 2.12.0 910 2.02.07 1.9 1.8 1.6 1.6 0 1 MP3/ SUV V P4 SU MP4 /M MP3 Mean: 5-(1) ~ (5)TOP2: 4/5 Q19./Q6A. Final Report For YOUKUPage 68 Confidential & Proprietary Copyright 2008 The Nielsen Company 69. 15_4[N=1545,,%] 57 4.316%574.919% 52 3.513% - 322.49% 312.610% 293.915% 15 2.28% 17 2.39%Q18./Q36.() /Q6A. Final Report For YOUKU Page 69 Confidential & ProprietaryCopyright 2008 The Nielsen Company 70. 15_6:0019:00-22:0077%1 [N=1545,%] 15-30 [N=1545,%]31-45 4 6 13 46-60120 45 8.1%16 8.3% 7.6%1661-907.4%6.5%6.2% 6.5% 6.2% 91-120 6.1%6.1% 6.1%6.0%4.7%4.2%3.8% [N=1545,%] 2.8%3.0%2.0% 42 4341422.0% 1.5%1.1% 14 1217141.2% 1.0% 1.1%44 464244 0 1 2 3 4 5 67 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Tot al 6/73/4/51/21Q3./Q4./Q5./Q6A.Final Report For YOUKUPage 70Confidential & Proprietary Copyright 2008 The Nielsen Company 71. 15_//[N=1545,,%] 90 5844 40 302624 22 22 151413115 Q6A.Final Report For YOUKU Page 71 Confidential & Proprietary Copyright 2008 The Nielsen Company 72. 15_//60% [N=1546,,%] [N=1545,%] 64 36 60 5944 73 27 404137 3435 35 3425 21 2117 15 73 27 Q34./Q9A./Q9B./Q9C./Q6A. Final Report For YOUKUPage 72 Confidential & Proprietary Copyright 2008 The Nielsen Company 73. 15_25%[N=1545,%]15 2536 4550 30 Q10A./Q10B./Q6A.Final Report For YOUKU Page 73 Confidential & Proprietary Copyright 2008 The Nielsen Company 74. 15_71%IM28% [N=1545,%] [N=1545,%] [N=1097,,%] IM64 4628 7172 23BBS21 29 Q11./Q12./Q14./Q6A.Final Report For YOUKU Page 74 Confidential & Proprietary Copyright 2008 The Nielsen Company 75. 15_2007 [N=166,%] [N=1545,,%]20072008/2009Top290Mean 5 7180 4.0 3.970 3.9 3.9 3.8 3.7 3.7 4 60 3.6 3.560 3.3 5950 3 4640 7776 72717030 6463 5836 52 40 220 3010 28 0 1 20 Mean: 5- (1) (2) (3) (4) (5)Top2: 4/5Q16./Q6A. Final Report For YOUKU Page 75 Confidential & ProprietaryCopyright 2008 The Nielsen Company 76. Final Report For YOUKU Page 76 Confidential & ProprietaryCopyright 2008 The Nielsen Company 77. 15_////4 [N=1718,%] 15% 4% 9% 3% 7% 7% 3% 54 56 5% 3% 4% 2% 4% 4%2% 46 44 3% 2% 3% 2%[N=16000,%][N=1718,%] 3% 3% 2% 087 Q20./Q21./Q6A. Final Report For YOUKUPage 77 Confidential & Proprietary Copyright 2008 The Nielsen Company 78. 15_25-3510 10 10 201832 34 30 30 18-242526 1924 25-30 11 15 31-35 16 16 36-409109 11 41-5084 4 55042 2 2 [N=16000,%] [N=1718,%] [N=960,%][N=758,%]087 Q21./Q22./Q6A.Final Report For YOUKUPage 78 Confidential & ProprietaryCopyright 2008 The Nielsen Company 79. 15_74%[N=1718,%]6 30 25 115 // 39 9 /6374/ 3051[N=16000,%] [N=1718,%]087 Q24./Q25./Q6A.Final Report For YOUKUPage 79Confidential & Proprietary Copyright 2008 The Nielsen Company 80. 15_ [N=16000,%][N=1718,%] 30 26 26 29 20 11 9 11 5 2 4 4 2 1 5 17087 Q23. /Q6A.Final Report For YOUKU Page 80 Confidential & Proprietary Copyright 2008 The Nielsen Company 81. 15_30003%67%3000 [N=1718,%] 24 50050031 500 500-9996 500-999 321000-1999501-1000 13 50002614 1000-1999 1001-2000 24 421418 2000-2999 2000-2999 2001-3000 152516 3000-4999 3001-5000 115000 7 10 50003000-4999[N=16000,%] [N=1718,%]087 Q32A./Q32B./Q6A.Final Report For YOUKUPage 81 Confidential & ProprietaryCopyright 2008 The Nielsen Company 82. 15_52%18%[N=1718,%] [N=1718,%][N=898,%]1 25 2 3 2 1411 3 23 3 3 4 4 1383 2 25 68 39 1Q29./Q30./Q31./Q6A.Final Report For YOUKUPage 82Confidential & Proprietary Copyright 2008 The Nielsen Company 83. 15_63%69%29%DV [N=1718,%] DV[N=1718,%] [N=1088,%]1382 31 3 16 29 63465 6 7163 37Q26./Q27./Q13.DV/Q6A.Final Report For YOUKU Page 83Confidential & ProprietaryCopyright 2008 The Nielsen Company 84. 15_ MP3/MP4 [N=1718,%] 60 Mean55250 4244140 3837 373.430 2732524 3.0 3.0 22 22 2.8 2.92.820 19191820 2.5 142.4 2.3 13 2.22.22 2.12.1102.0 2.0810 1.9 1.9 1.7 1.6 0 1 MP3/ SUV V P4 SU MP4 /M MP3 Mean: 5-(1) ~ (5)TOP2: 4/5Q19./Q6A. Final Report For YOUKUPage 84 Confidential & Proprietary Copyright 2008 The Nielsen Company 85. 15_5[N=1718,,%] 58 4.818% 53 4.417% 53 3.513% - 312.49% 292.610% 293.815% 15 2.39% 16 2.49%Q18./Q36.() /Q6A. Final Report For YOUKU Page 85 Confidential & ProprietaryCopyright 2008 The Nielsen Company 86. 15_7:0019:00-22:0075%1/ [N=1718,%] 15-30 [N=1718,%] 31-45571446-6012043 163.3%3.4% 1661-903.1% 2.9%91-1202.3% 2.4%2.4%2.4% 2.3%2.5% 2.1%2.3%1.9%1.6%[N=1718,%] 1.4% 1.4%1.1% 1.1%41 39 0.9%0.7%4745 0.8%0.8% 0.6% 0.6% 16 1118 17 43 423745 0 1 2 3 4 5 67 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23Tot al 6/73/4/51/21Q3./Q4./Q5./Q6A.Final Report For YOUKU Page 86Confidential & ProprietaryCopyright 2008 The Nielsen Company 87. 15_// [N=1718,,%] 8158 4340 2925242323 16 1513114Q6A.Final Report For YOUKUPage 87 Confidential & ProprietaryCopyright 2008 The Nielsen Company 88. 15_//60% [N=1718,,%] [N=1718,%] 64 36 60 57 73 2741 3738 3737 36 363323 22 2016 15 73 27 Q34./Q9A./Q9B./Q9C./Q6A. Final Report For YOUKUPage 88 Confidential & Proprietary Copyright 2008 The Nielsen Company 89. 15_26%[N=1718,%]15 2636 4449 30 Q10A./Q10B./Q6A.Final Report For YOUKU Page 89Confidential & ProprietaryCopyright 2008 The Nielsen Company 90. 15_73%IM29% [N=1718,%] [N=1718,%] [N=1253,,%] IM65 4329 73 71 22BBS2027 Q11./Q12./Q14./Q6A.Final Report For YOUKU Page 90 Confidential & Proprietary Copyright 2008 The Nielsen Company 91. 15_2007 [N=166,%][N=1718,,%]20072008/2009Top290Mean 5 7180 4.0 3.970 3.9 3.9 3.8 3.7 3.7 4 61 3.6 3.560 3.3 5950 3 4540 7776 72717030 6463 5834 52 40 220 3010 27 0 1 19 Mean: 5- (1) (2) (3) (4) (5)Top2: 4/5Q16./Q6A. Final Report For YOUKU Page 91 Confidential & ProprietaryCopyright 2008 The Nielsen Company 92. Final Report For YOUKU Page 92 Confidential & ProprietaryCopyright 2008 The Nielsen Company 93. 15_18-24 8 12162018 49 5437 393018-24 42191925-30 2012 20 51 11 46 31-3510 59 8 36-40611 87 41-50 8 5 8650 4 1 [N=16000,%][N=1112,%] [N=16000,%] [N=1112,%] [N=541,%] [N=571,%]087Q21./Q22./Q6A. Final Report For YOUKUPage 93Confidential & ProprietaryCopyright 2008 The Nielsen Company 94. 15_78% [N=1112,%]6 30 24 111 // 39 9 /63 78/ 30 61[N=16000,%] [N=1112,%]087 Q24./Q25./Q6A.Final Report For YOUKUPage 94 Confidential & ProprietaryCopyright 2008 The Nielsen Company 95. 15_ [N=16000,%][N=1112,%] 30 29 26 29 20 10 9 10 5 2 4 4 2 1 5 16087 Q23. /Q6A.Final Report For YOUKU Page 95 Confidential & Proprietary Copyright 2008 The Nielsen Company 96. 15_30004%67%3000 [N=1112,%] 3126 500500 500-9995006500-999 321000-1999501-1000 13 5000 1425 1000-1999 1001-2000 24 441416 2000-2999 2000-2999 2001-3000 152317 3000-4999 3001-5000 1111 50005000 73000-4999[N=16000,%] [N=1112,%]087 Q32A./Q32B./Q6A.Final Report For YOUKUPage 96 Confidential & ProprietaryCopyright 2008 The Nielsen Company 97. 15_53%17%[N=1112,%] [N=1112,%][N=595,%]1 23 2 3 1 1501 3 23 3 3 134 4 83 2 23 70 40 1Q29./Q30./Q31./Q6A.Final Report For YOUKUPage 97Confidential & Proprietary Copyright 2008 The Nielsen Company 98. 15_64%66%30%DV[N=1112,%] DV[N=1112,%] [N=713,%]1 36230 3 1730 644 756706436 Q26./Q27./Q13.DV/Q6A.Final Report For YOUKUPage 98Confidential & Proprietary Copyright 2008 The Nielsen Company 99. 15_ MP3/MP4[N=1112,%]60Mean55450 43 441403939403.530 28 3 3.0 3.024233.0 2.9 3.021 21 19 18 1820 17 16 2.52.4 2.313 2.22.2 2 2.12.0 1010 2.02.0 8 1.91.81.7 1.6 01 MP3/ SUVV P4SU MP4 /M MP3 Mean: 5-(1) ~ (5)TOP2: 4/5Q19./Q6A. Final Report For YOUKU Page 99 Confidential & ProprietaryCopyright 2008 The Nielsen Company 100. 15_5[N=1112,,%] 61 4.818% 56 3.614% - 55 4.316% 342.49% 312.49% 313.814% 16 2.49% 18 2.610%Q18./Q36.() /Q6A. Final Report For YOUKUPage 100 Confidential & ProprietaryCopyright 2008 The Nielsen Company 101. 15_74%1 [N=1112,%][N=1112,%]15-30 31-45 3838354 8 44 1018 14 46-60 16 17 120 43 52 15 4639471661-90 Tot al 91-1206/73/4/51/21 Q3./Q5./Q6A. Final Report For YOUKU Page 101Confidential & ProprietaryCopyright 2008 The Nielsen Company 102. 15_/[N=1112,,%] 89 81 5243 35 31302827 17 16 15 15 6 Q6A.Final Report For YOUKUPage 102 Confidential & Proprietary Copyright 2008 The Nielsen Company 103. 15_//60% [N=1112,,%][N=1112,%] 6337 65 62 5548487624 39 3837 34 3326 21 2017 1774 26 Q34./Q9A./Q9B./Q9C./Q6A. Final Report For YOUKUPage 103 Confidential & ProprietaryCopyright 2008 The Nielsen Company 104. 15_27%[N=1112,%]16 2738 4546 28 Q10A./Q10B./Q6A.Final Report For YOUKUPage 104 Confidential & Proprietary Copyright 2008 The Nielsen Company 105. 15_76%IM31%[N=1112,%][N=1112,%] [N=842,,%] IM68 44 31 76 69 25 BBS2224Q11./Q12./Q14./Q6A.Final Report For YOUKU Page 105 Confidential & ProprietaryCopyright 2008 The Nielsen Company 106. 15_2007 [N=166,%][N=1112,,%]20072008/2009Top290Mean 5 7280 4.0 3.970 3.9 3.9 3.8 3.7 3.7 4 65 3.6 3.560 3.3 6150 3 4540 7776 72717030 6463 58 38 52 40 220 3410 31 0 1 22 Mean: 5- (1) (2) (3) (4) (5)Top2: 4/5Q16./Q6A. Final Report For YOUKUPage 106 Confidential & ProprietaryCopyright 2008 The Nielsen Company 107. Final Report For YOUKU Page 107 Confidential & Proprietary Copyright 2008 The Nielsen Company 108. 15_////4 [N=447,%] 16% 5% 9% 4% 8% 3% 6% 3% 5% 542% 66 5%2% 4%2% 3%2% 3% 462% 34 3%2% 3% 2% 3% [N=16000,%][N=447,%] 3%2% 3% 2%087Q20./Q21./Q6A. Final Report For YOUKUPage 108Confidential & Proprietary Copyright 2008 The Nielsen Company 109. 15_18-3018-2445 4 2018 40 36 47 30 18-24 24 27 19 25-3018 1112 11 31-3514 9 9 36-40 9 8 41-5088 10 5 434502 [N=16000,%] [N=447,%] [N=294,%][N=153,%]087Q21./Q22./Q6A.Final Report For YOUKU Page 109 Confidential & ProprietaryCopyright 2008 The Nielsen Company 110. 15_76% [N=447,%] 3 30 23 1 14 // 39 9 / 68 76/ 30 61[N=16000,%] [N=447,%]087Q24./Q25./Q6A.Final Report For YOUKUPage 110Confidential & ProprietaryCopyright 2008 The Nielsen Company 111. 15_ [N=16000,%][N=447,%] 30 33 26 25 20 8 9 10 5 2 4 4 2 2 5 17087 Q23. /Q6A.Final Report For YOUKUPage 111 Confidential & Proprietary Copyright 2008 The Nielsen Company 112. 15_30004%67%3000[N=447,%] 3129 500500 500-9995004500-999331000-1999501-1000 13 50001223 1000-1999 1001-2000 24 42 1419 2000-29992000-2999 2001-3000 15 2515 3000-4999 3001-5000 1111 50005000 7 3000-4999[N=16000,%][N=447,%]087 Q32A./Q32B./Q6A.Final Report For YOUKUPage 112 Confidential & Proprietary Copyright 2008 The Nielsen Company 113. 15_49%17%[N=447,%][N=447,%][N=217,%]1232 3 2 1401 3 293 363 83132 256636 1 Q29./Q30./Q31./Q6A. Final Report For YOUKUPage 113Confidential & Proprietary Copyright 2008 The Nielsen Company 114. 15_67%67%30%DV[N=447,%]DV[N=447,%] [N=300,%] 1 39 228 3 193067 45 5670 64 33 Q26./Q27./Q13.DV/Q6A. Final Report For YOUKUPage 114Confidential & Proprietary Copyright 2008 The Nielsen Company 115. 15_ MP3/MP4[N=447,%] 60 Mean 55550 46434144040383.5 2830263 3.2 3.125 253.1 3.0 232.921 20 181820 2.615 152.5 2.42.42.3 12 2.22.2 112 2.110 2.02.0 2.01.8 1.7 01 MP3/ SUVV P4SU MP4 /M MP3 Mean: 5-(1) ~ (5)TOP2: 4/5Q19./Q6A. Final Report For YOUKU Page 115Confidential & ProprietaryCopyright 2008 The Nielsen Company 116. 15_5 [N=447,,%] 664.918% 613.714% - 52 4.215% 353.111% 32 2.710% 29 3.814% 172.810% 152.28% Q18./Q36.() /Q6A. Final Report For YOUKU Page 116 Confidential & Proprietary Copyright 2008 The Nielsen Company 117. 15_7:0019:00-22:0070%1 [N=447,%]15-30 [N=447,%] 31-45 5 8 36 46-60120 17 0.6% 0.6% 1816 61-90 0.6% 0.6%0.5% 0.5% 0.5% 0.5%0.5% 91-1200.5% 0.4%0.4%0.3%0.3%0.3%[N=447,%] 0.2%0.2%0.2% 39 36 0.1% 0.1% 42440.1%0.1% 0.1%0.1% 179 14 20454943 45 0 1 2 3 4 5 67 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Tot al 6/73/4/51/21Q3./Q4./Q5./Q6A. Final Report For YOUKU Page 117 Confidential & Proprietary Copyright 2008 The Nielsen Company 118. 15_//[N=447,,%] 88 7569 5646 4239 35 32282623 18 7Q6A.Final Report For YOUKU Page 118 Confidential & ProprietaryCopyright 2008 The Nielsen Company 119. 15_//70% [N=447,,%] [N=447,%] 7327 66 59 484544 73 2743 4140343634 3022 21 21 8218 Q34./Q9A./Q9B./Q9C./Q6A. Final Report For YOUKU Page 119 Confidential & Proprietary Copyright 2008 The Nielsen Company 120. 15_33% [N=447,%]20 3338 434224 Q10A./Q10B./Q6A.Final Report For YOUKUPage 120Confidential & ProprietaryCopyright 2008 The Nielsen Company 121. 15_78%IM37%[N=447,%] [N=447,%] [N=350,,%]IM 643746 7863 28 BBS26 22Q11./Q12./Q14./Q6A. Final Report For YOUKUPage 121 Confidential & ProprietaryCopyright 2008 The Nielsen Company 122. 15_2007 [N=166,%] [N=447,,%]20072008/2009Top290Mean 5 7280 4.0 3.970 3.9 3.9 3.8 3.7 3.7 4 67 3.6 3.560 3.3 6050 3 4440 7776 72717030 6463 58 41 52 40 220 3510 34 0 1 27 Mean: 5- (1) (2) (3) (4) (5)Top2: 4/5Q16./Q6A. Final Report For YOUKUPage 122Confidential & Proprietary Copyright 2008 The Nielsen Company 123. Final Report For YOUKU Page 123 Confidential & Proprietary Copyright 2008 The Nielsen Company 124. 15_////4 [N=455,%] 12% 7% 11% 3% 8% 3% 7% 3% 5455 6% / 2% 6% 4%2% 4% 2% 4645 3%2% 3%2% / 3% [N=16000,%][N=455,%] 3%2% 3% 2%087Q20./Q21./Q6A. Final Report For YOUKUPage 124Confidential & Proprietary Copyright 2008 The Nielsen Company 125. 15_18-3018-2443 5 201841 45 50 30 18-24 19 25 25-3024 22 11 31-351114 7 36-40977 7 41-50867 5 433 450 [N=16000,%] [N=455,%] [N=248,%][N=207,%]087Q21./Q22./Q6A.Final Report For YOUKU Page 125 Confidential & ProprietaryCopyright 2008 The Nielsen Company 126. 15_78% [N=455,%] 5 30 1912 // 39 10 / 68 78/ 30 81[N=16000,%] [N=455,%]087Q24./Q25./Q6A.Final Report For YOUKUPage 126Confidential & ProprietaryCopyright 2008 The Nielsen Company 127. 15_ [N=16000,%][N=455,%] 30 30 26 27 20 7 9 11 5 2 4 4 2 2 5 16087 Q23. /Q6A.Final Report For YOUKUPage 127 Confidential & Proprietary Copyright 2008 The Nielsen Company 128. 15_30005%74%3000[N=455,%] 3124 500500 500-9995005 500-999 21 1000-1999501-1000 1322 500012 1000-199910 1001-2000 2418 492000-2999 2000-299915 25 2001-3000 18 3000-4999 3001-5000 11125000 75000 3000-4999[N=16000,%][N=455,%]087 Q32A./Q32B./Q6A.Final Report For YOUKUPage 128 Confidential & Proprietary Copyright 2008 The Nielsen Company 129. 15_50%18%[N=455,%][N=455,%][N=228,%]1232 3 2 1600 327 3 354 82132 256637 1 Q29./Q30./Q31./Q6A. Final Report For YOUKUPage 129Confidential & Proprietary Copyright 2008 The Nielsen Company 130. 15_70%72%32%DV[N=455,%]DV[N=455,%][N=320,%] 139 233 3 133270 4 4 5 668 64 30 Q26./Q27./Q13.DV/Q6A. Final Report For YOUKUPage 130Confidential & Proprietary Copyright 2008 The Nielsen Company 131. 15_MP3/MP4[N=455,%] 6056 Mean 550 48 48 47 47 43 4403.5 3030 3.2 3.33.22726 263 3.1 24 3.021 21 2018202.62.517 2.4 152.4 12 2.32.2 2 2.22.22.0 2.0 9102.01.81.7 01 MP3/ SUVV P4SU MP4 /M MP3 Mean: 5-(1) ~ (5)TOP2: 4/5 Q19./Q6A. Final Report For YOUKUPage 131 Confidential & ProprietaryCopyright 2008 The Nielsen Company 132. 15_5 [N=455,,%] 70 4.917% 623.713% - 51 4.416% 384.215% 362.710% 352.810% 17 3.111% 22 2.59%Q18./Q36.() /Q6A. Final Report For YOUKUPage 132 Confidential & ProprietaryCopyright 2008 The Nielsen Company 133. 15_7:0018:00-22:0072%1 [N=455,%] 15-30[N=455,%]31-45 6 746-60120 41 15 2.1% 2.1% 1615 61-90 2.0%1.8% 1.8% 91-120 1.6% 1.5% 1.5%1.6% 1.4% 1.4% 1.2% 1.3%1.0%[N=455,%] 0.8%0.8% 3435 310.4%0.5%430.5%17 1619 0.3% 0.2% 12 0.2%0.2% 0.2% 5350 46 47 0 1 2 3 45 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Tot al 6/73/4/51/21Q3./Q4./Q5./Q6A.Final Report For YOUKUPage 133 Confidential & Proprietary Copyright 2008 The Nielsen Company 134. 15_//[N=455,,%] 89 80 74 59 51 45 38 34 33 25 24 22 19 10Q6A.Final Report For YOUKU Page 134 Confidential & ProprietaryCopyright 2008 The Nielsen Company 135. 15_//65% [N=455,,%] [N=455,%] 66 34 71 62 5249 4744 75 254243 393530 29 2824 23 7723 Q34./Q9A./Q9B./Q9C./Q6A. Final Report For YOUKU Page 135 Confidential & Proprietary Copyright 2008 The Nielsen Company 136. 15_32% [N=455,%]18 3239 464421 Q10A./Q10B./Q6A.Final Report For YOUKUPage 136Confidential & ProprietaryCopyright 2008 The Nielsen Company 137. 15_81%IM36% [N=455,%] [N=455,%] [N=368,,%]IM73 36 42 81 64 BBS26 25 19 Q11./Q12./Q14./Q6A. Final Report For YOUKU Page 137 Confidential & Proprietary Copyright 2008 The Nielsen Company 138. 15_2007 [N=166,%] [N=455,,%]20072008/2009Top290Mean 5 7680 4.0 3.970 3.9 3.9 3.8 3.7 3.7 4 66 3.6 3.560 3.3 6550 3 4440 7776 72717030 6463 58 44 52 40 220 4210 42 0 1 28 Mean: 5- (1) (2) (3) (4) (5)Top2: 4/5Q16./Q6A. Final Report For YOUKUPage 138Confidential & Proprietary Copyright 2008 The Nielsen Company 139. Final Report For YOUKU Page 139 Confidential & Proprietary Copyright 2008 The Nielsen Company 140. 15_////4 [N=827,%] 12% 6% 10% 3% 8% 3% 6% 3% 5452 6% 2% 6%2% 4%2% 3%2% 4648 3%2% 3% 3%2% [N=16000,%][N=827,%] 2% 3% 3% 2%087Q20./Q21./Q6A. Final Report For YOUKUPage 140Confidential & Proprietary Copyright 2008 The Nielsen Company 141. 15_18-2470% 11715 2018 30 18-24 68 6970 19 25-30 11 31-358 36-40984 7 6 83 41-50 42 3 5 43250 11 2 [N=16000,%] [N=827,%] [N=428,%][N=399,%]087Q21./Q22./Q6A.Final Report For YOUKU Page 141 Confidential & ProprietaryCopyright 2008 The Nielsen Company 142. 15_76% [N=827,%] 6 30 28 1 15 // 39 8 / 61 76/ 30 51[N=16000,%] [N=827,%]087Q24./Q25./Q6A.Final Report For YOUKUPage 142Confidential & ProprietaryCopyright 2008 The Nielsen Company 143. 15_ [N=16000,%][N=827,%] 30 27 26 26 20 11 9 10 5 2 4 5 2 1 5 18087 Q23. /Q6A.Final Report For YOUKUPage 143 Confidential & Proprietary Copyright 2008 The Nielsen Company 144. 15_30003%66%3000[N=827,%] 3125 500500 500-9995006500-9993 21000-1999501-1000 13 5000 1425 1000-199941 1001-2000 24 1517 2000-29992000-2999 2001-3000 15 2517 3000-4999 3001-5000 115000 7 10 50003000-4999[N=16000,%][N=827,%]087 Q32A./Q32B./Q6A.Final Report For YOUKU Page 144Confidential & Proprietary Copyright 2008 The Nielsen Company 145. 15_54%19%[N=827,%][N=827,%][N=448,%]1232 3 2 1601 3233 3 3312281 2865421 Q29./Q30./Q31./Q6A. Final Report For YOUKUPage 145Confidential & Proprietary Copyright 2008 The Nielsen Company 146. 15_64%67%32%DV[N=827,%]DV[N=827,%] [N=525,%] 1 38 229 3 163264 46 5668 6 5 37 Q26./Q27./Q13.DV/Q6A. Final Report For YOUKUPage 146Confidential & Proprietary Copyright 2008 The Nielsen Company 147. 15_MP3/MP4 [N=827,%]70Mean 56057 450 45 44434139403.6 3 3.1 3.1 29303.0 3.0 272.9 25 22 21 2.6 19 1919 18202.52.415 14 2 2.22.2 2.12.12.1 112.02.0 810 1.8 1.7 1.6 0 1 MP3/ SUV V P4 SU MP4 /M MP3 Mean: 5-(1) ~ (5)TOP2: 4/5Q19./Q6A. Final Report For YOUKUPage 147Confidential & Proprietary Copyright 2008 The Nielsen Company 148. 15_5 [N=827,,%] 634.818% 58 4.116% 55 3.714% - 362.510% 352.39% 30 4.116% 192.49% 192.28% Q18./Q36.() /Q6A. Final Report For YOUKU Page 148 Confidential & Proprietary Copyright 2008 The Nielsen Company 149. 15_6:0019:00-22:0076%1 [N=827,%] 15-30[N=827,%] 31-45 47 1346-60120441.4%16 16 61-901.3% 1.2%1.2%1.1%91-1201.0%0.9%1.0% 0.9% 0.9% 0.9% 0.8%0.7%0.6% [N=827,%] 0.6% 0.5%0.3% 3739 35 370.4% 0.2% 0.3% 13 16 13 0.2% 0.2% 0.2% 14 0.1%5047 49 50 0 1 2 3 4 5 67 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Tot al 6/73/4/51/21Q3./Q4./Q5./Q6A. Final Report For YOUKU Page 149Confidential & ProprietaryCopyright 2008 The Nielsen Company 150. 15_// [N=827,,%] 90 82 7149 39 37323231 21 20 19 18 7 Q6A.Final Report For YOUKUPage 150 Confidential & Proprietary Copyright 2008 The Nielsen Company 151. 15_//65% [N=827,,%] [N=827,%] 6832 69 6349 48 47 7723 433841 39 38 30 2624 20 19 7723 Q34./Q9A./Q9B./Q9C./Q6A. Final Report For YOUKU Page 151 Confidential & Proprietary Copyright 2008 The Nielsen Company 152. 15_29% [N=827,%]18 2937 4645 25 Q10A./Q10B./Q6A.Final Report For YOUKUPage 152Confidential & ProprietaryCopyright 2008 The Nielsen Company 153. 15_78%IM34%[N=827,%] [N=827,%] [N=648,,%]IM 643449 7866 29 BBS24 22Q11./Q12./Q14./Q6A. Final Report For YOUKUPage 153 Confidential & ProprietaryCopyright 2008 The Nielsen Company 154. 15_2007 [N=166,%][N=827,,%]20072008/2009Top290Mean 5 7280 4.0 3.970 3.9 3.9 3.8 3.7 3.7 4 67 3.6 3.560 3.3 6450 3 5040 7776 72717030 6463 58 40 52 40 220 3510 33 0 1 24 Mean: 5- (1) (2) (3) (4) (5)Top2: 4/5Q16./Q6A. Final Report For YOUKUPage 154 Confidential & ProprietaryCopyright 2008 The Nielsen Company 155. Final Report For YOUKU Page 155 Confidential & Proprietary Copyright 2008 The Nielsen Company 156. 15_////4 [N=277,%] 13% 6% 11% 3% 8% 3% 8% 3% 54 60 6% 2% 6% 2% 4%2% 46 3%402% 3%2% 3% [N=16000,%][N=277,%] 3%2% 3% 2%087Q20./Q21./Q6A. Final Report For YOUKUPage 156Confidential & Proprietary Copyright 2008 The Nielsen Company 157. 15_25-3553 7 201820 23 16 30 18-24 41 39 44 19 25-30 11 17 31-352025 36-40911 89 41-505 7 44250 11 1 [N=16000,%] [N=277,%] [N=166,%][N=111,%]087Q21./Q22./Q6A.Final Report For YOUKU Page 157 Confidential & ProprietaryCopyright 2008 The Nielsen Company 158. 15_69%[N=277,%]6 30 30 120 // 39 / 10 59 69/ 3051[N=16000,%] [N=277,%]087Q24./Q25./Q6A.Final Report For YOUKUPage 158 Confidential & Proprietary Copyright 2008 The Nielsen Company 159. 15_ [N=16000,%] [N=277,%] 30 21 26 22 20 10 9 16 5 1 4 5 2 1 5 22087 Q23. /Q6A.Final Report For YOUKUPage 159 Confidential & Proprietary Copyright 2008 The Nielsen Company 160. 15_300012%76%3000 [N=277,%] 1931 500500 500-9995004 500-999 3 1000-199922 2501-1000 1310 1000-1999 2000-29999 1001-2000 242051 2000-2999 500015 25 2001-3000 15 3000-4999 3000-4999 3001-5000 11195000 75000[N=16000,%][N=277,%]087 Q32A./Q32B./Q6A.Final Report For YOUKU Page 160 Confidential & ProprietaryCopyright 2008 The Nielsen Company 161. 15_56%31% [N=277,%][N=277,%][N=153,%] 125 26203 3 7 6 4 2016269 3154334401 Q29./Q30./Q31./Q6A. Final Report For YOUKUPage 161 Confidential & ProprietaryCopyright 2008 The Nielsen Company 162. 15_73%62%42%DV [N=277,%] DV[N=277,%] [N=203,%] 134 2 28 32173 42 4 658 5 9 63 27Q26./Q27./Q13.DV/Q6A. Final Report For YOUKU Page 162Confidential & ProprietaryCopyright 2008 The Nielsen Company 163. 15_MP3/MP4 [N=277,%] 70Mean 56260 5250 450 47 42 413.740 34 3.3 3.331 313 3.2 303.1 28 27 2730 3.0 2.8 24 24242.72.6 2.6 19202.42.52.42.42.3 16 152.222.1101.91.9 0 1 MP3/ SUV V P4SU MP4 /M MP3 Mean: 5-(1) ~ (5)TOP2: 4/5Q19./Q6A. Final Report For YOUKU Page 163Confidential & ProprietaryCopyright 2008 The Nielsen Company 164. 15_5 [N=277,,%] 65 5.019% 594.116% 593.212% - 41 2.610% 364.015% 352.710% 21 2.49% 21 2.39%Q18./Q36.() /Q6A. Final Report For YOUKUPage 164 Confidential & ProprietaryCopyright 2008 The Nielsen Company 165. 15_7:0016:00-22:0012:0078%1 [N=277,%] 15-30[N=277,%]31-453 9 10 46-60 12046 17 0.3%0.3% 0.3%61-900.3%0.3%150.3% 0.3% 0.3% 91-1200.2%0.2%0.2%0.2% 0.2% [N=277,%]0.1% 0.1% 0.1% 0.1%0.1%3232 39 29 14155 17 0% 0% 0% 0%0% 0% 5453 56 54 0 1 2 3 4 5 67 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23Tot al 6/73/4/51/21Q3./Q4./Q5./Q6A. Final Report For YOUKUPage 165Confidential & Proprietary Copyright 2008 The Nielsen Company 166. 15_//[N=277,,%] 92 776461 51 494444 4340 33 3127 13Q6A.Final Report For YOUKU Page 166 Confidential & ProprietaryCopyright 2008 The Nielsen Company 167. 15_//75% [N=277,,%] [N=277,%] 80 20 66 60 56 5446 45 46 44 77233841 35 332926 25 84 16 Q34./Q9A./Q9B./Q9C./Q6A. Final Report For YOUKU Page 167 Confidential & Proprietary Copyright 2008 The Nielsen Company 168. 15_38%25% [N=277,%] 253841 45 3517 Q10A./Q10B./Q6A.Final Report For YOUKUPage 168Confidential & ProprietaryCopyright 2008 The Nielsen Company 169. 15_79%IM43% [N=277,%] [N=277,%] [N=219,,%]IM66 43 44 79 57 35 BBS 28 21 Q11./Q12./Q14./Q6A. Final Report For YOUKU Page 169Confidential & ProprietaryCopyright 2008 The Nielsen Company 170. 15_2007 [N=166,%] [N=277,,%]20072008/2009Top290Mean 5 7680 4.0 3.970 3.9 3.9 3.8 3.7 3.7 4 72 3.6 3.560 3.3 6750 3 5340 7776 72717030 6463 5850 52 40 220 4410 41 0 1 29 Mean: 5- (1) (2) (3) (4) (5)Top2: 4/5Q16./Q6A. Final Report For YOUKUPage 170Confidential & Proprietary Copyright 2008 The Nielsen Company 171. Final Report For YOUKU Page 171 Confidential & Proprietary Copyright 2008 The Nielsen Company 172. 15_/////4[N=448,%] 12% 6% 8% 5% 8% 7%3% 6% 543% 66 6% 5%2% 5%2% 4% 46 2% 34 3% 3% 2% 3%2% [N=16000,%][N=448,%] 3% 3%2%087 Q20./Q21./Q6A.Final Report For YOUKUPage 172Confidential & ProprietaryCopyright 2008 The Nielsen Company 173. 15_18-2465 7 2018 52 51 52 30 18-24 19 25-30 21 23 16 11 31-35 13 36-409 1314 8 7 41-50 432 5 4 250 22 1 [N=16000,%] [N=448,%] [N=295,%][N=153,%]087Q21./Q22./Q6A.Final Report For YOUKU Page 173 Confidential & ProprietaryCopyright 2008 The Nielsen Company 174. 15_78% [N=448,%] 6 30 31 2 12 // 39 8 / 5878/ 30 51[N=16000,%] [N=448,%]087Q24./Q25./Q6A.Final Report For YOUKUPage 174Confidential & ProprietaryCopyright 2008 The Nielsen Company 175. 15_ [N=16000,%][N=448,%] 30 30 26 23 20 11 9 11 5 2 4 4 2 2 5 17087 Q23. /Q6A.Final Report For YOUKUPage 175 Confidential & Proprietary Copyright 2008 The Nielsen Company 176. 15_30004%67%3000[N=448,%] 3127 500500 500-9995006500-999 4 1000-19993501-1000 13 500026 1000-1999 1241 1001-2000 24 14 2000-29992000-299918 2001-3000 152612 3000-4999 3001-5000 1111 50005000 7 3000-4999[N=16000,%][N=448,%]087 Q32A./Q32B./Q6A.Final Report For YOUKU Page 176Confidential & Proprietary Copyright 2008 The Nielsen Company 177. 15_57%23%[N=448,%][N=448,%][N=253,%]121 172 322 1 32 3 3313 5 6782296044 1 Q29./Q30./Q31./Q6A. Final Report For YOUKUPage 177Confidential & Proprietary Copyright 2008 The Nielsen Company 178. 15_65%70%33%DV[N=448,%]DV[N=448,%][N=293,%] 137 233 3 126533 46 5567 6 7 35 Q26./Q27./Q13.DV/Q6A. Final Report For YOUKUPage 178Confidential & Proprietary Copyright 2008 The Nielsen Company 179. 15_MP3/MP4 [N=448,%] 6056 Mean 5 515045 4343 440 383.5 30 2930 3.3 27 3 3.225 3.0 3.0 2.9 2321 2019 19202.62.5 16 2.4152.4 2.2 12 1122.2 2.1 2.02.12.010 2.0 1.81.8 01 MP3/ SUV V P4 SU MP4 /M MP3Mean: 5-(1) ~ (5)TOP2: 4/5 Q19./Q6A. Final Report For YOUKU Page 179 Confidential & Proprietary Copyright 2008 The Nielsen Company 180. 15_4.4 [N=448,,%] 66 4.418% 56 3.313% - 52 4.217% 352.410% 353.614% 332.39% 19 2.39% 20 2.410%Q18./Q36.() /Q6A. Final Report For YOUKUPage 180 Confidential & ProprietaryCopyright 2008 The Nielsen Company 181. 15_8:0018:00-21:0075%1 [N=448,%] 15-30[N=448,%]31-45 6 746-60 13120 46 16 61-900.5% 0.5% 130.5% 0.5%0.4% 0.4% 0.4% 91-1200.4%0.4% 0.4%0.4% 0.4%0.3% 0.3%0.3% [N=448,%] 0.2%0.2%33273340 0.1% 0.1% 0.1% 0.1% 1717200.1% 0.1% 0.1% 1257 504847 0 12 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23Tot al 6/73/4/51/21Q3./Q4./Q5./Q6A.Final Report For YOUKU Page 181Confidential & Proprietary Copyright 2008 The Nielsen Company 182. 15_// [N=448,,%] 88 76 67 6359 40 39 39343028 24 21 9 Q6A.Final Report For YOUKUPage 182 Confidential & Proprietary Copyright 2008 The Nielsen Company 183. 15_//65% [N=448,,%] [N=448,%] 6733 69 62 554546 76 24 42 43 434140 29 25 2422 22 7723 Q34./Q9A./Q9B./Q9C./Q6A. Final Report For YOUKU Page 183 Confidential & Proprietary Copyright 2008 The Nielsen Company 184. 15_38%22% [N=448,%]22 3836 424221 Q10A./Q10B./Q6A.Final Report For YOUKUPage 184Confidential & ProprietaryCopyright 2008 The Nielsen Company 185. 15_80%IM43%[N=448,%] [N=448,%] [N=359,,%]IM67 43 46 80 5732 BBS 28 20 Q11./Q12./Q14./Q6A. Final Report For YOUKU Page 185Confidential & ProprietaryCopyright 2008 The Nielsen Company 186. 15_2007 [N=166,%] [N=448,,%]20072008/2009Top290Mean 5 7680 4.0 3.970 3.9 3.9 3.8 3.7 3.7 4 66 3.6 3.560 3.3 6350 3 4740 7776 72717030 6463 5843 52 40 220 4110 38 0 1 27 Mean: 5- (1) (2) (3) (4) (5)Top2: 4/5Q16./Q6A. Final Report For YOUKUPage 186 Confidential & ProprietaryCopyright 2008 The Nielsen Company 187. Final Report For YOUKU Page 187 Confidential & Proprietary Copyright 2008 The Nielsen Company 188. 15_25-30 3 4220 16182734 54 583018-24 3935321925-30 141311 46 42 31-35 12 129 10 36-408 1188 41-50545 4650 [N=16000,%][N=243,%][N=16000,%] [N=243,%][N=141,%] [N=102,%]087 Q21./Q22./Q6A. Final Report For YOUKU Page 188 Confidential & Proprietary Copyright 2008 The Nielsen Company 189. 15_73%[N=243,%]2 30 32 216 // 39 /8 6073/ 3051[N=16000,%] [N=243,%]087Q24./Q25./Q6A.Final Report For YOUKUPage 189 Confidential & Proprietary Copyright 2008 The Nielsen Company 190. 15_ [N=16000,%][N=243,%] 30 24 26 23 20 13 9 15 5 2 4 5 2 2 5 16087 Q23. /Q6A.Final Report For YOUKUPage 190 Confidential & Proprietary Copyright 2008 The Nielsen Company 191. 15_30005%70%3000[N=243,%] 2131 500500 500-9995007 500-999 31000-19993501-1000 1323 5000 1000-1999 1642 1001-2000 2420 8 2000-29992000-2999 2001-3000 151728 3000-4999 3001-5000 11125000 75000 3000-4999[N=16000,%][N=243,%]087 Q32A./Q32B./Q6A.Final Report For YOUKU Page 191Confidential & Proprietary Copyright 2008 The Nielsen Company 192. 15_51%19% [N=243,%] [N=243,%] [N=124,%] 127 2216 0 31 3 223 3 4 2 8216226 6835 1Q29./Q30./Q31./Q6A. Final Report For YOUKU Page 192Confidential & ProprietaryCopyright 2008 The Nielsen Company 193. 15_73%63%35%DV[N=243,%]DV[N=243,%] [N=178,%] 1 37 226 3 173573 4 7 5 865 6527 Q26./Q27./Q13.DV/Q6A. Final Report For YOUKUPage 193Confidential & Proprietary Copyright 2008 The Nielsen Company 194. 15_MP3/MP4 [N=243,%] 70 Mean5636057 56 50450 47473.8 40403.5 3.5 3.334 3.2 31 30 30 3 3.1302.9 262.723 22 2.62.62.6 1919 18202.314 2.22.3142 2.1 2.1 2.1 2.0 1.910 0 1 MP3/ SUV V P4 SUMP4 /M MP3 Mean: 5-(1) ~ (5)TOP2: 4/5 Q19./Q6A.Final Report For YOUKU Page 194Confidential & Proprietary Copyright 2008 The Nielsen Company 195. 15_4.4 [N=243,,%] 64 4.416% 62 3.613% - 58 4.315% 393.011% 393.011% 354.115% 21 2.810% 23 2.69%Q18./Q36.() /Q6A. Final Report For YOUKUPage 195 Confidential & ProprietaryCopyright 2008 The Nielsen Company 196. 15_72%1 [N=243,%][N=243,%]15-30 31-45 3125 35 316 10 23 19 13 211204413 46-60 5052 52 16 48 1261-90 Tot al 91-1206/73/4/51/21Q3./Q5./Q6A. Final Report For YOUKU Page 196Confidential & ProprietaryCopyright 2008 The Nielsen Company 197. 15_// [N=243,,%] 90 80 68 665451 48 47 42 41383737 12 Q6A.Final Report For YOUKUPage 197 Confidential & Proprietary Copyright 2008 The Nielsen Company 198. 15_//75% [N=243,,%] [N=243,%] 7723 70 6558 52 5251 49 4584 16424241 36 3129 29 84 16 Q34./Q9A./Q9B./Q9C./Q6A. Final Report For YOUKU Page 198 Confidential & Proprietary Copyright 2008 The Nielsen Company 199. 15_34%27% [N=243,%] 342740 47 3319 Q10A./Q10B./Q6A.Final Report For YOUKUPage 199Confidential & ProprietaryCopyright 2008 The Nielsen Company 200. 15_83%IM42%[N=243,%] [N=243,%] [N=201,,%]IM68 42 56 83 5832 BBS32 17 Q11./Q12./Q14./Q6A. Final Report For YOUKU Page 200Confidential & ProprietaryCopyright 2008 The Nielsen Company 201. 15_2007 [N=166,%] [N=243,,%]20072008/2009Top290Mean 5 7980 4.0 3.970 3.9 3.9 3.8 3.7 3.7 4 68 3.6 3.560 3.3 6850 3 5540 7776 72717030 6463 5850 52 40 220 4510 42 0 1 33 Mean: 5- (1) (2) (3) (4) (5)Top2: 4/5Q16./Q6A. Final Report For YOUKUPage 201Confidential & Proprietary Copyright 2008 The Nielsen Company 202. Final Report For YOUKU Page 202 Confidential & Proprietary Copyright 2008 The Nielsen Company 203. 15_////4 [N=213,%] 15% 6% 11% 4% 3% 8% 3% 7%2% 54 61 7%2% 6% 2%2% 4% 46 392% 4%2% 3% 2% [N=16000,%][N=213,%] 3% 2% 3% 2%087Q20./Q21./Q6A. Final Report For YOUKUPage 203Confidential & Proprietary Copyright 2008 The Nielsen Company 204. 15_18-3065 7 201832 42 48 30 18-2434 19 25-303129 11 31-3515 36-409 10 7 866 41-50 3 6 3 4 3 350 21 [N=16000,%] [N=213,%] [N=131,%][N=82,%]087Q21./Q22./Q6A.Final Report For YOUKU Page 204 Confidential & ProprietaryCopyright 2008 The Nielsen Company 205. 15_65% [N=213,%] 7 30 211 20 // 39 / 65 14 65/ 30 81[N=16000,%] [N=213,%]087Q24./Q25./Q6A.Final Report For YOUKUPage 205Confidential & ProprietaryCopyright 2008 The Nielsen Company 206. 15_ [N=16000,%][N=213,%] 30 21 26 28 20 7 9 18 5 0 4 5 2 2 5 18087 Q23. /Q6A.Final Report For YOUKUPage 206 Confidential & Proprietary Copyright 2008 The Nielsen Company 207. 15_300012%75%3000[N=213,%] 1731 500500 500-9995006 500-9992 3 1000-199922501-1000 13 500010 1000-1999 1017 1001-2000 2454 2000-2999 2000-29991921 2001-3000 15 3000-4999 3001-5000 11195000 75000 3000-4999[N=16000,%][N=213,%]087 Q32A./Q32B./Q6A.Final Report For YOUKU Page 207Confidential & Proprietary Copyright 2008 The Nielsen Company 208. 15_60%28% [N=213,%] [N=213,%] [N=128,%]21 1 2319 3 3 3 21 3131 4 5 3 73227 6447 1 Q29./Q30./Q31./Q6A. Final Report For YOUKU Page 208Confidential & ProprietaryCopyright 2008 The Nielsen Company 209. 15_70%57%45%DV [N=213,%] DV[N=213,%] [N=149,%] 1 28 2 29 32170 4 9 459 55 5 65 30Q26./Q27./Q13.DV/Q6A. Final Report For YOUKU Page 209Confidential & ProprietaryCopyright 2008 The Nielsen Company 210. 15_MP3/MP4[N=213,%] 70Mean5616051 504847450 443.7 3940353.3 3.3 3.332 33.23.230 2930 272.9 25 25 252.82.7232.7 2.5 1920 2.32.42.32.4 2.3 1422.1 11101.91.8 01 MP3/ SUVV P4SUMP4 /M MP3 Mean: 5-(1) ~ (5)TOP2: 4/5Q19./Q6A.Final Report For YOUKUPage 210Confidential & ProprietaryCopyright 2008 The Nielsen Company 211. 15_4.4 [N=213,,%] 67 4.417% 633.413% -594.417% 42 2.610% 40 2.610% 324.116% 282.49% 24 2.18%Q18./Q36.() /Q6A. Final Report For YOUKUPage 211 Confidential & ProprietaryCopyright 2008 The Nielsen Company 212. 15_8:0020:00-21:0074%1 [N=213,%] 15-30[N=213,%] 31-45 4946-60120 13 471461-900.2% 0.2%1391-1200.1%0.1% 0.1% 0.1% 0.1% 0.1%0.1%0.1% [N=213,%] 0.1% 0.1% 0.1% 0.1% 0.1%0.1%2624 24 37 1825 18 10 0% 0% 0%0% 0% 0% 0% 0%54 525851 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23Tot al 6/73/4/51/21Q3./Q4./Q5./Q6A. Final Report For YOUKUPage 212 Confidential & ProprietaryCopyright 2008 The Nielsen Company 213. 15_// [N=213,,%] 87 81 76 69 61 5147 45 42 40 38 36 35 19Q6A. Final Report For YOUKUPage 213 Confidential & ProprietaryCopyright 2008 The Nielsen Company 214. 15_//75% [N=213,,%] [N=213,%] 7822 72 7055 555049 4844 84 16 42 4236 35 3331 30 85 15 Q34./Q9A./Q9B./Q9C./Q6A. Final Report For YOUKU Page 214 Confidential & Proprietary Copyright 2008 The Nielsen Company 215. 15_41%28% [N=213,%] 2841 4142 3216 Q10A./Q10B./Q6A.Final Report For YOUKUPage 215Confidential & ProprietaryCopyright 2008 The Nielsen Company 216. 15_86%IM41%[N=213,%] [N=213,%] [N=183,,%]64 41IM 59598636 BBS3214 Q11./Q12./Q14./Q6A. Final Report For YOUKU Page 216Confidential & ProprietaryCopyright 2008 The Nielsen Company 217. 15_2007 [N=166,%][N=213,,%]20072008/2009Top290Mean 5 7580 4.0 3.970 3.9 3.9 3.8 3.7 3.7 4 70 3.6 3.560 3.3 6450 3 5340 7776 72717030 6463 5848 52 40 220 4710 41 0 1 33 Mean: 5- (1) (2) (3) (4) (5)Top2: 4/5Q16./Q6A. Final Report For YOUKUPage 217Confidential & Proprietary Copyright 2008 The Nielsen Company 218. Final Report For YOUKU Page 218 Confidential & Proprietary Copyright 2008 The Nielsen Company 219. 15_////4 [N=298,%] 13% 6% 11% 4% 7% 7% 3% 6% 3% 5457 5% 2% 4% 4% 2% 4%2% 4643 3%2% 3% 3% 2% 3% [N=16000,%][N=298,%]2% 3% 3% 2%087Q20./Q21./Q6A. Final Report For YOUKUPage 219Confidential & Proprietary Copyright 2008 The Nielsen Company 220. 15_31-4099 8 2018 24 24 24 30 18-24 23 22 24 19 25-3017 16 19 11 31-3512 12 9 12 36-40 8 10 8 5 41-50 77 7504 [N=16000,%] [N=298,%] [N=170,%][N=128,%]087Q21./Q22./Q6A.Final Report For YOUKU Page 220 Confidential & ProprietaryCopyright 2008 The Nielsen Company 221. 15_73%[N=298,%]4 30 23 118 // 39 /7 6773/ 3061[N=16000,%] [N=298,%]087Q24./Q25./Q6A.Final Report For YOUKUPage 221 Confidential & Proprietary Copyright 2008 The Nielsen Company 222. 15_ [N=16000,%][N=298,%] 30 31 26 24 20 8 9 12 5 1 4 5 2 2 5 18087 Q23. /Q6A.Final Report For YOUKUPage 222 Confidential & Proprietary Copyright 2008 The Nielsen Company 223. 15_64%3000[N=298,%] 3129 500500 500-9995004500-999 4 1000-19994501-1000 13 500023 1000-1999 1537 1001-2000 2418 2000-2999122000-2999 2001-3000 15 2718 3000-4999 3001-5000 115000 7 850003000-4999[N=16000,%][N=298,%]087 Q32A./Q32B./Q6A.Final Report For YOUKU Page 223Confidential & Proprietary Copyright 2008 The Nielsen Company 224. 15_44%12%[N=298,%][N=298,%][N=129,%] 1 2 1 0 326 1013 331356 88122 2267321 Q29./Q30./Q31./Q6A. Final Report For YOUKUPage 224Confidential & Proprietary Copyright 2008 The Nielsen Company 225. 15_62%68%30%DV[N=298,%]DV[N=298,%] [N=186,%] 1 40 228 3 166230 4 4 5 870 64 38 Q26./Q27./Q13.DV/Q6A. Final Report For YOUKUPage 225Confidential & Proprietary Copyright 2008 The Nielsen Company 226. 15_MP3/MP4[N=298,%]60Mean55250 46440394038353.4303 3.1 3.024 24 23 23 233.0 2.9 2.821192017 172.42.4132.32.3 12 1222.22.22.12.08101.91.8 1.8 1.81.7 01 MP3/ SUVV P4SU MP4 /M MP3 Mean: 5-(1) ~ (5)TOP2: 4/5Q19./Q6A. Final Report For YOUKUPage 226 Confidential & ProprietaryCopyright 2008 The Nielsen Company 227. 15_5 [N=298,,%] 644.818% 603.413% - 53 4.216% 412.510% 35 2.610% 35 4.116% 222.18% 232.510% Q18./Q36.() /Q6A. Final Report For YOUKU Page 227 Confidential & Proprietary Copyright 2008 The Nielsen Company 228. 15_6:0019:00-21:0073%1 [N=298,%][N=298,%] 15-3031-45 4 946-601201442 15 61-900.5% 0.5% 160.5%0.4% 0.4% 0.4% 0.4% 0.4% 91-120 0.4% 0.4% 0.4%0.3%0.3%0.3%0.2%[N=298,%] 0.2%0.2%353333 0.1% 0.1% 410.1%1414150.1% 170%0% 0% 5353 5043 0 12 3 45 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23Tot al 6/73/4/51/21Q3./Q4./Q5./Q6A. Final Report For YOUKUPage 228Confidential & Proprietary Copyright 2008 The Nielsen Company 229. 15_// [N=298,,%] 8979 61 5849 49 39 39 36 33 31 29 25 10Q6A. Final Report For YOUKUPage 229 Confidential & ProprietaryCopyright 2008 The Nielsen Company 230. 15_//70% [N=298,,%] [N=298,%] 75 25 67 61 554945 74 26 43 43 42374141 352828 25 8218 Q34./Q9A./Q9B./Q9C./Q6A. Final Report For YOUKU Page 230 Confidential & Proprietary Copyright 2008 The Nielsen Company 231. 15_34% [N=298,%]17 3442 444123 Q10A./Q10B./Q6A.Final Report For YOUKUPage 231Confidential & ProprietaryCopyright 2008 The Nielsen Company 232. 15_79%IM38% [N=298,%] [N=298,%] [N=236,,%]IM66 38 48 79 6233 BBS 28 21 Q11./Q12./Q14./Q6A. Final Report For YOUKU Page 232 Confidential & Proprietary Copyright 2008 The Nielsen Company 233. 15_2007 [N=166,%] [N=298,,%]20072008/2009Top290Mean 5 7280 4.0 3.970 3.9 3.9 3.8 3.7 3.7 4 70 3.6 3.560 3.3 6250 3 4840 7776 72717030 6463 58 46 52 40 220 3910 37 0 1 34 Mean: 5- (1) (2) (3) (4) (5)Top2: 4/5Q16./Q6A. Final Report For YOUKUPage 233Confidential & Proprietary Copyright 2008 The Nielsen Company 234. Final Report For YOUKU Page 234 Confidential & Proprietary Copyright 2008 The Nielsen Company 235. 15_////4 [N=771,%] 17% 4% 9% 4% 8% 4% 7% 3% 54512% 6%2% 4%2% 4% 46492% 4%2% 4% 2% [N=16000,%][N=771,%] 3% 2% 3% 2%087Q20./Q21./Q6A. Final Report For YOUKUPage 235Confidential & Proprietary Copyright 2008 The Nielsen Company 236. 15_18-24 12 15 10 2018 34 37 30 39 18-24 21 1919 25-30 18 1117 31-3514 11 36-409 7 1115 41-508 9650412 3 0 [N=16000,%] [N=771,%] [N=390,%][N=381,%]087Q21./Q22./Q6A.Final Report For YOUKU Page 236 Confidential & ProprietaryCopyright 2008 The Nielsen Company 237. 15_79% [N=771,%] 8 30 27 2 11 // 39 8 / 59 79/ 30 61[N=16000,%] [N=771,%]087Q24./Q25./Q6A.Final Report For YOUKUPage 237Confidential & ProprietaryCopyright 2008 The Nielsen Company 238. 15_ [N=16000,%] [N=771,%] 30 32 26 27 20 10 9 8 5 2 4 3 2 1 5 17087 Q23. /Q6A.Final Report For YOUKUPage 238 Confidential & Proprietary Copyright 2008 The Nielsen Company 239. 15_30003%66%3000[N=771,%] 3129 500500 500-9995006500-999 4 1000-1999 3501-1000 13 50001326 1000-199940 1001-2000 24 132000-299915 2000-2999 2001-3000 152614 3000-4999 3001-5000 115000 7 10 5000 3000-4999[N=16000,%][N=771,%]087 Q32A./Q32B./Q6A.Final Report For YOUKU Page 239Confidential & Proprietary Copyright 2008 The Nielsen Company 240. 15_55%18% [N=771,%][N=771,%][N=427,%] 121 214 0 33 1233 331145 822 2444671 Q29./Q30./Q31./Q6A. Final Report For YOUKUPage 240 Confidential & ProprietaryCopyright 2008 The Nielsen Company 241. 15_41%68%31%DV[N=771,%]DV[N=771,%][N=459,%] 13830 2 3 156031 45 5669 6 640 Q26./Q27./Q13.DV/Q6A. Final Report For YOUKUPage 241Confidential & Proprietary Copyright 2008 The Nielsen Company 242. 15_MP3/MP4[N=771,%] 60Mean55250 4642 41 4 3940 353.430283 3.1 2524 3.0 3.022 2.9 21 2.820 17 17 16 162.5 14 2.4 2.32.212 2 2.21010 1.92.02.02.0 1.981.81.71.6 01 MP3/ SUVV P4SU MP4 /M MP3 Mean: 5-(1) ~ (5)TOP2: 4/5Q19./Q6A. Final Report For YOUKU Page 242Confidential & ProprietaryCopyright 2008 The Nielsen Company 243. 15_5 [N=771,,%] 62 4.818% 54 4.617% 51 3.513% - 344.015% 322.49% 302.39% 15 2.39% 19 2.710%Q18./Q36.() /Q6A. Final Report For YOUKUPage 243 Confidential & ProprietaryCopyright 2008 The Nielsen Company 244. 15_7:0017:00-22:0076%1 [N=771,%] 15-30[N=771,%] 31-45 4713 46-6012045 1.7% 1.7%161.6% 61-90 15 1.5%1.3% 1.3%91-120 1.1%1.1% 1.1% 1.0%0.9% 1.0% 0.8%0.7% [N=771,%] 0.6%0.5%0.5% 39 39 38 0.4% 410.3% 0.3% 0.3% 1615 13 180.2% 0.2% 0.2%4544 48 45 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Tot al 6/73/4/51/21Q3./Q4./Q5./Q6A.Final Report For YOUKUPage 244Confidential & ProprietaryCopyright 2008 The Nielsen Company 245. 15_// [N=771,,%] 89 80 62 52 36 33 32 30 27 19 16 15 14 7 Q6A. Final Report For YOUKU Page 245 Confidential & Proprietary Copyright 2008 The Nielsen Company 246. 15_//60% [N=771,,%] [N=771,%] 60 40 68 59 514745 74 2643 42 41353525 22 21 19 19 73 27 Q34./Q9A./Q9B./Q9C./Q6A. Final Report For YOUKU Page 246 Confidential & Proprietary Copyright 2008 The Nielsen Company 247. 15_29% [N=771,%]17 2935 4649 25 Q10A./Q10B./Q6A.Final Report For YOUKUPage 247Confidential & ProprietaryCopyright 2008 The Nielsen Company 248. 15_76%IM32% [N=771,%] [N=771,%] [N=582,,%]IM70 4232 76 6824 BBS23 25 Q11./Q12./Q14./Q6A. Final Report For YOUKU Page 248 Confidential & Proprietary Copyright 2008 The Nielsen Company 249. 15_2007 [N=166,%][N=771,,%]2007 2008/2009Top290Mean 5 7280 4.0 3.970 3.9 3.9 3.8 3.7 3.7 4 65 3.6 3.560 3.3 6250 3 4340 7776 72717030 6463 58 38 52 40 220 3610 31 0 1 23 Mean: 5- (1) (2) (3) (4) (5)Top2: 4/5Q16./Q6A. Final Report For YOUKUPage 249 Confidential & ProprietaryCopyright 2008 The Nielsen Company 250. Final Report For YOUKU Page 250 Confidential & Proprietary Copyright 2008 The Nielsen Company 251. 15_////4 [N=87,%] 14% 6% 12% 3% 8% 3% 7%45 3% 54 6% 2% 6% 2% 4%2%55 46 4%2% 3%2% 3% 2%[N=16000,%][N=87,%] 3% 3% 2%087 Q20./Q21./Q6A. Final Report For YOUKU Page 251Confidential & ProprietaryCopyright 2008 The Nielsen Company 252. 15_25-35 3 33 2018182017 30 18-24 393542 19 25-30 11232818 31-35 36-409 1011 41-508 9 33 4 3 35501 [N=16000,%] [N=87,%] [N=39,%] [N=48,%]087 Q21./Q22./Q6A.Final Report For YOUKUPage 252 Confidential & Proprietary Copyright 2008 The Nielsen Company 253. 15_63% [N=87,%] 5 30 301 //3936 / 41 5522/ 30 101 [N=16000,%] [N=87,%]087 Q24./Q25./Q6A.Final Report For YOUKU Page 253Confidential & Proprietary Copyright 2008 The Nielsen Company 254. 15_ [N=16000,%] [N=87,%] 30 11 26 28 20 7 9 15 5 1 4 3 2 1 5 33087 Q23. /Q6A.Final Report For YOUKUPage 254 Confidential & Proprietary Copyright 2008 The Nielsen Company 255. 15_300011%70%3000[N=87,%] 11317 500500 500-999500500-999 21000-199928 2501-1000 135000 101000-199916152000-2999 1001-2000 24 472000-299920 2001-3000 15 233000-4999 3001-5000 1118 3000-49995000 7 5000[N=16000,%][N=87,%]087Q32A./Q32B./Q6A.Final Report For YOUKUPage 255Confidential & ProprietaryCopyright 2008 The Nielsen Company 256. 15_67%35%[N=87,%] [N=87,%][N=58,%] 221 11 3 32 3 20 5 7642 2231 57 013 4731 Q29./Q30./Q31./Q6A.Final Report For YOUKU Page 256 Confidential & ProprietaryCopyright 2008 The Nielsen Company 257. 15_68%56%48%DV[N=87,%] DV[N=87,%][N=59,%]1322 24 320 684 10 5248556 932 Q26./Q27./Q13.DV/Q6A.Final Report For YOUKUPage 257Confidential & ProprietaryCopyright 2008 The Nielsen Company 258. 15_[N=87,%] 70 Mean5595860 5554 53 47 450 46 443938 38403.63.5 3.5 36 3.33.331 31 313 3.2 3.230 3.03.03.02.824 23 232.72.72.620 2.5 17 2.4 2.3 2.3 2 2.010 0 1 MP3/ SUV V P4 SU MP4 /M MP3 Mean: 5-(1) ~ (5)TOP2: 4/5 Q19./Q6A.Final Report For YOUKU Page 258Confidential & Proprietary Copyright 2008 The Nielsen Company 259. 15_4.2 [N=87,,%] 684.217% 624.317% 56 3.414% - 382.39% 36 2.611% 33 3.514% 32 2.39% 232.19% Q18./Q36.() /Q6A. Final Report For YOUKU Page 259 Confidential & Proprietary Copyright 2008 The Nielsen Company 260. 15_8:00-1:0078%1 [N=87,%] [N=87,%] 15-3031-452646-60 1412054 9 61-900.1% 0.1%0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 15 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 91-120 [N=87,%] 1324 28 1843 17 2814 0% 0% 0% 0% 0% 0% 5159 43 44 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Tot al 6/73/4/51/21Q3./Q4./Q5./Q6A. Final Report For YOUKU Page 260Confidential & ProprietaryCopyright 2008 The Nielsen Company 261. 15_// [N=87,,%] 8683 74 70 6361 60 49 48 47 41 36 35 32 Q6A. Final Report For YOUKU Page 261 Confidential & Proprietary Copyright 2008 The Nielsen Company 262. 15_//80% [N=87,,%] [N=87,%] 81 19 80 78 69 56 50 5146 46 4545 44 82184033 28 26 91 9 Q34./Q9A./Q9B./Q9C./Q6A. Final Report For YOUKUPage 262 Confidential & ProprietaryCopyright 2008 The Nielsen Company 263. 15_49%33% [N=87,%] 3349 3333 3317 Q10A./Q10B./Q6A.Final Report For YOUKUPage 263 Confidential & Proprietary Copyright 2008 The Nielsen Company 264. 15_77% 40% [N=87,%][N=87,%] [N=67,,%] 67 40 IM 4877 60 36 BBS3323Q11./Q12./Q14./Q6A.Final Report For YOUKU Page 264 Confidential & ProprietaryCopyright 2008 The Nielsen Company 265. 15_2007 [N=166,%] [N=87,,%]2007 2008/2009Top290Mean 5 7580 4.0 3.970 3.9 3.9 3.8 3.7 3.7 4 74 3.6 3.560 3.3 6450 3 6140 7776 72717030 6463 58 56 52 40 220 4810 48 0 1 44 Mean: 5- (1) (2) (3) (4) (5)Top2: 4/5Q16./Q6A. Final Report For YOUKUPage 265 Confidential & ProprietaryCopyright 2008 The Nielsen Company 266. Final Report For YOUKU Page 266 Confidential & Proprietary Copyright 2008 The Nielsen Company 267. 15_////4 [N=473,%] 12%6% 11% 3% 8% 3% 7% 47 3% 54 7% 6% 2% 4% 2% 4% 2% 53 46 3%2% 3%2% 3% [N=16000,%][N=473,%] 3% 2% 3% 2%087Q20./Q21./Q6A. Final Report For YOUKUPage 267Confidential & Proprietary Copyright 2008 The Nielsen Company 268. 15_18-2444 3 201839 4449 30 18-2423 19 25-3023 24 11 17 31-3513 9 10 36-40 88 8 8 41-50 45 3 434502 [N=16000,%] [N=473,%] [N=223,%][N=250,%]087Q21./Q22./Q6A.Final Report For YOUKU Page 268 Confidential & ProprietaryCopyright 2008 The Nielsen Company 269. 15_74% [N=473,%]5 30 27 114 // 39 11 / 6174/ 30 71[N=16000,%] [N=473,%]087Q24./Q25./Q6A.Final Report For YOUKUPage 269Confidential & ProprietaryCopyright 2008 The Nielsen Company 270. 15_ [N=16000,%][N=473,%] 30 24 26 25 20 11 9 14 5 1 4 4 2 2 5 19087 Q23. /Q6A.Final Report For YOUKUPage 270 Confidential & Proprietary Copyright 2008 The Nielsen Company 271. 15_30007%72%3000[N=473,%] 2131 500500 500-9995005 500-999 2 21000-1999501-1000 1325 5000 12 1000-1999 13 1001-2000 244817 2000-29992000-2999 2001-3000 1518 24 3000-4999 3001-5000 11145000 750003000-4999[N=16000,%][N=473,%]087 Q32A./Q32B./Q6A.Final Report For YOUKU Page 271Confidential & Proprietary Copyright 2008 The Nielsen Company 272. 15_61%24% [N=473,%][N=473,%][N=284,%]23 19117231 3 1 33 31445762 2863471 Q29./Q30./Q31./Q6A. Final Report For YOUKUPage 272 Confidential & ProprietaryCopyright 2008 The Nielsen Company 273. 15_68%62%36%DV[N=473,%]DV[N=473,%] [N=321,%] 1 35 227 3 176836 47 5 864 6 6 32 Q26./Q27./Q13.DV/Q6A. Final Report For YOUKUPage 273Confidential & Proprietary Copyright 2008 The Nielsen Company 274. 15_MP3/MP4[N=473,%] 6057Mean5 48 4850 4643 43 440353.6 302930 3.228 27 3 3.2 3.23.1 23 3.0 22 22212.8 1920 2.6 17 2.52.52.4142.32.22.2 1122.1 2.1102.01.91.8 01 MP3/ SUVV P4SU MP4 /M MP3 Mean: 5-(1) ~ (5)TOP2: 4/5 Q19./Q6A. Final Report For YOUKUPage 274 Confidential & ProprietaryCopyright 2008 The Nielsen Company 275. 15_4.64.7 [N=473,,%] 644.616% 644.717% 55 3.713% - 432.810% 37 2.710% 33 3.914% 222.810% 212.710% Q18./Q36.() /Q6A. Final Report For YOUKU Page 275 Confidential & Proprietary Copyright 2008 The Nielsen Company 276. 15_78%1 [N=473,%][N=473,%]15-30 32 26 31-4540 363816 19 46-60 11 11 16 120 49 14 5253 55 44 61-9015 Tot al 91-1206/73/4/51/21 Q3./Q5./Q6A. Final Report For YOUKUPage 276Confidential & Proprietary Copyright 2008 The Nielsen Company 277. 15_// [N=473,,%] 9085 74 67 52 42 37 37 30 28 27 25 21 12Q6A. Final Report For YOUKUPage 277 Confidential & ProprietaryCopyright 2008 The Nielsen Company 278. 15_//70% [N=473,,%] [N=473,%] 70 30 73 6955 55 54 4744 83 1743 423836 28 2824 24 8119 Q34./Q9A./Q9B./Q9C./Q6A. Final Report For YOUKU Page 278 Confidential & Proprietary Copyright 2008 The Nielsen Company 279. 15_35%24% [N=473,%]24 3541 463519 Q10A./Q10B./Q6A.Final Report For YOUKUPage 279Confidential & ProprietaryCopyright 2008 The Nielsen Company 280. 15_80%IM37%[N=473,%] [N=473,%] [N=380,,%]IM64 37 51 80 6332 BBS 29 20 Q11./Q12./Q14./Q6A. Final Report For YOUKU Page 280 Confidential & Proprietary Copyright 2008 The Nielsen Company 281. 15_2007 [N=166,%] [N=473,,%]2007 2008/2009Top290Mean 5 7480 4.0 3.970 3.9 3.9 3.8 3.7 3.7 4 67 3.6 3.560 3.3 6750 3 5240 7776 72717030 6463 58 46 52 40 220 3910 39 0 1 29 Mean: 5- (1) (2) (3) (4) (5)Top2: 4/5Q16./Q6A. Final Report For YOUKUPage 281Confidential & Proprietary Copyright 2008 The Nielsen Company 282. Final Report For YOUKUPage 282 Confidential & Proprietary Copyright 2008 The Nielsen Company 283. 55%87%79%[N=2015,%] [N=2015,%][N=2015,%] 13 21 45 558779 Q7./ Q8./Q15.Final Report For YOUKUPage 283Confidential & ProprietaryCopyright 2008 The Nielsen Company 284. 65% [N=2015,,%][N=2015,,%] 65 53 33 6 32 43 2224 13 9 23 6 18 16Q17./Q35.Final Report For YOUKUPage 284 Confidential & Proprietary Copyright 2008 The Nielsen Company 285. :1. 201522. 2015IP1. (2015)2. Final Report For YOUKU Page 285 Confidential & ProprietaryCopyright 2008 The Nielsen Company 286. !Confidential & Proprietary Copyright 2009 The Nielsen Company
![[XLS] · Web viewSheet1 流水号 通用名 剂型 小剂型 规格 包装 剂型详细 剂型说明 包装详细 包材说明 质量层次 生产企业 投标企业 醋酸钙 冲剂](https://static.fdocument.pub/doc/165x107/5af0fdb97f8b9ac2468eca9f/xls-viewsheet1-.jpg)
