차세대 모바일 엔터프라이즈 플랫폼

7Windows® Phone 7, Next Generation Enterprise Platform

서진호 부장 ([email protected]) Sr. Developer Evangelist – Windows Phone 7Microsoft Koreahttp://blogs.msdn.com/jinhoseo

Windows Phone2

Agenda

Consumerization of IT Why Windows® Phone 7 Captivating and productive experiences Integrated infrastructure Powerful & consistent platform Summary

Windows Phone for business

3

Consumerization of IT

IT

Tension fueled

by smartphone

growth

ENDUSER

“Consumer IT will affect every enterprise. Attempts by enterprises to deny this are doomed to failure, just as previous attempts to deny Wi-Fi, 'smart' mobile phones, the Internet, and even the PC itself failed.”

– David Mitchell Smith, VP & Gartner Fellow, Gartner Inc.

Windows Phone4

Next Windows Phone Strategy


PlatformRe-architected developer platform

DesignEnd user comes first

HardwareOptimized and standardized

Windows Phone5

A different kind of phone designed to bring together what you care about most – easier and faster.

Smart design A glance and go experience.

Simply designed to do more in less steps.

Windows Phone Hubs Organized to get everything you love easier and faster.


Windows Phone6

Smart design

what you care about most - easier and faster.

designed to bring togetherA different kind of phone

Windows Phone7

Smart design for a glance-and-go experience

Live tiles that continuously updateCustomizable, at-a-glance

view

Windows Phone8

Optimized for Bing integration

Location aware

One tap search

Smart design that works for you


Niagara Falls

Windows Phone9

Delivers immersive, engaging experiencesBrings together apps, services, and content by theme

Makes everyday tasks easier

Integrated experiencesHubs keep you organized to get everything you love easier and faster


Windows Phone10

Windows Phone HubsOrganized to get everything you love faster and easier.

The only phone with Windows Phone People Hub so your contacts and Facebook can be together.

The only phone that lets you play games with Xbox LIVE.

The only phone with a Pictures Hub to see all of your photos from the phone, PC and Facebook in one place.The only phone with a Music + Videos Hub to play movies, TV shows, and music quickly.

The only phone with Office Mobile built-in so you can view, edit, share and sync Office docs on the go. Apps, games, and music superstore. Virtually anytime or anywhere.

Windows Phone

DEMO

Windows Phone12

Why Windows® Phone for business

Windows Phone 7 brings together a captivating phone experience with best-in-

class productivity through Microsoft® Outlook® Mobile and Microsoft Office Mobile,

providing a platform for compelling applications that can work across phone,

web, and PC.

Windows Phone

Captivating & productive experiencesPhones end users desire Productivity without compromise

Integrated infrastructure

Works well with what you have while meeting corporate security and management needs

Powerful & consistent platform

Create powerful and compelling applications for the phone, web, and PC using powerful and familiar development tools

Windows® Phone 7

13 Windows Phone for business

Windows Phone14

Delivers productivity without compromise


Quickly organize

email

Collaborate with office

on new proposal

Check next appointment

Windows® Phone 7 in action: IT pro

Windows Phone

Works well with what you have

Extend access to Exchange and SharePoint

Utilize Exchange for policy management


Leverage existing IT knowledge

Reduce costs

Windows Phone

Exchange ActiveSync support


Password enabled This setting enables the Windows Phone password.

Password expirationThis setting enables the administrator to configure a length of time after which a Windows Phone password must be changed.

Password historyThis setting specifies the number of past passwords that can be stored in a user's mailbox, and does not allow a user to reuse a stored password.

Allow simple password This setting enables or disables the ability to use a simple password such as 1234.

Minimum password length

This setting specifies the minimum password length.

Maximum inactivity time lock

This setting specifies the length of time that a Windows Phone can go without user input before it locks.

Maximum failed password attempts

This setting specifies how many times an incorrect password can be entered before the Windows Phone performs a wipe of all data.

Windows Phone

Windows® Phone 7 security & management


Helps protect corporate information

Exchange ActiveSync® password policies Remote WipeNo PC tethered access or removable storage

Helps ensure data reliability

Application sandboxing prevents apps from sharing resourcesMarketplace certification enhances integrityInternet Explorer® Mobile helps protect against malicious code from websites

Enables secure data transmission SSL Encryption (128/256 bit)

Supports secure access to SharePoint

Forefront™ Unified Access Gateway (UAG)–enabled access or SharePoint

Windows Phone19

Integrates easily with Exchange ServerUse existing investments Exchange ActiveSync® (EAS)

compliant Implementation of EAS version 14.0 Exchange Server 2003 SP2, 2007,

2010 Windows Small Business Server

2008 Microsoft Business Productivity

Online Standard Suite Auto-discovery lets users easily

connect Supports multiple EAS accounts


Windows Phone20

Integrates easily with SharePoint ServerUse existing investments SharePoint Server 2010

On-premises or hosted Business Productivity Online

Standard Suite Microsoft SharePoint Workspace

2010 Uses SSL connection Built-in SSL VPN Support for Microsoft

Forefront™ Unified Access Gateway Provides users with productivity

and collaboration tools that are required for routine business


Windows Phone21

Lock device after inactivity timeout Idle Timeout Frequency Value

Wipe lost or stolen phone Device Wipe Threshold Remote Device Wipe

Support multiple policy sets

EAS security baselineLess complexity

Enhanced password policies Password Required Password Expiration Password History Allow Simple Password Minimum Password

Length


Account 1 policiesPassword required = [on]

Password expiration = [off]Inactivity timeout = [5 min]

Account 2 policiesPassword required = [on]

Password expiration = [on]Inactivity timeout = [1 min]

Result set of policiesPassword required = [on]

Password expiration = [on]Inactivity timeout = [1 min]

Windows Phone22

Configuration baselineLess complexity Synchronization of email

Only over the air or over Wi-Fi Not available over local workstation

Limit accepted devices with certificate

Data transmission Only over the air or over Wi-Fi No Bluetooth or IrDA for data

transmission No removable storage cards Forefront Unified Access Gateway

uses roles-based publishing and filtering

APN configurable


Windows Phone23

Builds on existing investments Lower cost

Support business with best-in-class communication & document collaboration

Exchange ActiveSync Pervasive for synchronizing email Connects to Exchange Server,

Domino, Hotmail®, and Gmail Shift away from complexity

Builds on familiar Microsoft Office and IT skills

No need for expensive middleware Self-service limits support needs


Windows Phone24

Application modelBuilt-in protection

Managed code only Applications are “sandboxed” Principle of minimal privilege Certification and verification Windows® Phone Marketplace

distribution Internet Explorer® Mobile

isolation


Windows Phone

DEMO

Windows® Phone 7 in action: corporate developer

Windows Phone

Get more done faster


Create compelling applications using Microsoft Silverlight® and

XNA®

Rich support to develop across

the web, phone, and PC

Best-of-breed development tools

B2C applications from a single

marketplace

Windows Phone28

Possibilities for your business

Windows Phone for business Windows Phone

Windows Phone29

Two flavors of applications

High-performance game framework

Rapid creation of multi-screen 2-D and 3-D games

Rich content pipeline Mature, robust, widely

adopted technology spanning Xbox 360®, Windows, and Zune

Modern XAML/event-driven application framework

Rapid creation of visually stunning apps

Metro-themed UI controls HTML/JavaScript 600,000 developers spanning

Windows and web


Windows Phone

Cloud is integrated Rich support for incorporating

custom web services into app-specific experiences

Built-in APIs integrated with key Microsoft services

Familiar API frameworks for interacting with existing web 2.0 services

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Notification

Location


http://aws.amazon.com/

Windows Phone31

MarketplaceSingle destination for applications

Enhanced discovery Easy to find

content & applications

Simple, reliable acquisition “Try before you

buy” Payment flexibility

mobile operator (MO) billing and credit card

Application updates


Windows Phone32

Best-of-breed development tools

Tools Microsoft Visual Studio® 2010 (with free add-in for Windows Phone 7)

Free: Visual Studio 2010 Express for Windows Phone Microsoft Expression Blend® 4

Free: Expression Blend 4 for Windows Phone Free: Windows Phone 7 Emulator Free: XNA Game Studio 4.0

Single download and install Installation integrates with what you have and

know

http://developer.windowsphone.com Windows Phone for business

http://developer.windowsphone.com/



Windows Phone33

Deployment process


Develop & Debug

Submit& Validate

Certify & Sign

Windows® Phone Application Deployment Service

Marketplace

Windows Phone34

Marketplace distribution

Drive user connection with B2C The Windows Phone Marketplace hub brings

applications to life in a new, dynamic, panoramic, and searchable shopping experience focused on content

Microsoft certifies all applications in well-established process before they are released live to the Marketplace

Organizations can publish B2B applications for employees Proper authentication mechanism should be

implemented Multi-client business applications that do not require

customization


Windows Phone35

SAP

SiebelOracleDB2

TeradataSybaseDynamics

HyperionMSMQWeb ServicesFTP

HTTP

SMTP

Flat FilesADO.NET

OLEDBODBC

XML

EDI

Secu

re E

nte

rprise

C

on

necto

rs

Visual Studio : Client | Server | Transports | BI | Connectors

Isola

ted

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tora

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Silv

erlig

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s Com

mu

nica

tion

Fo

un

datio

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OA

P | R

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T | S

yn

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SP.N

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Windows Tablets

Windows Tablets

Windows Embedded Handheld

Windows Embedded Handheld

Windows 7Vista|XPMacBook

Windows 7Vista|XPMacBook

CloudMicrosoft SQL

Azure™

Marketplace

Location

NotificationsWindows Azure

platform AppFabric

On-PremisesMicrosoft SQL

Server®

TMG/UAG

IE

WindowsPhone 7

Nokia S60

WindowsPhone 7

Nokia S60

®

Windows Phone

DEMO

Conclusion

Windows Phone

Captivating & productive

experiences


Windows® Phone 7 for your business

Phones people desire.

Productivity without compromise.

Works well with what you have while supporting corporate security and management requirements.

Create powerful and compelling applications for the phone, web and PC using powerful and familiar development tools.

38


Powerful & consistent platform

Captivating & productive experiences


© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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