使用者研究-在網路產業當偵探
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Transcript of 使用者研究-在網路產業當偵探
- 1. Image source:By Pascal, CC BY 2.0
2. What isUserResearch? 3. just likebeing aDetectivein yourorganization 4. 5. 6. source 7. 8. Image source:Mailchimp 9. Think & Feel ?See? Hear?Do & Say ?Pain? Gain? 10. ... 11. ... 12. Bad design also hurts people.source:New York Post 13. ... 14. 15. source: JJG, elements of UX 16. Youvegottostartwiththecustomerexperienceandworkbackwardstothetechnology.SteveJobs 17. Source: Elizabeth Goodman-Observing The User Experience 18. PMDesignerMarketingResearcherConsultantEntrepreneur 19. CrazyEggsource 20. 5240% 21. 22. 23. 24. 25. PrototypingBalsamiq Pop 26. Usability Testsource 27. Usability Test 28. Site AnalyticsDemo 29. 30. 7 31. 32. 33. 34. Supposingisgood,[email protected] 35. 36. Lean Startup CycleAgile MethodAgile MethodNo matter what it is, just try to fit in 37. 38. 39. Eye Tracking A/B TestingUsability Lab Studies Online User ExpAssessmentsDiary StudyFocus Group Surveys 40. 41. 42. Subscribe!http://georgechang.im/