세계인의 입맛을 사로잡은 건강한 오미자, 문경오미자 밸리

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Transcript of 세계인의 입맛을 사로잡은 건강한 오미자, 문경오미자 밸리

  • 1. Ripening Omija in the center of BaekDoo Mountains 1 Mungyeong Omija Valley Agricultural Cooperative Story of Mungyeong Omija

2. 2 () () () () () () () . 3. 3 Fructus Schizandrae fruit skin tastes sour, its flesh sweet, Its seed spicy and bitter, And the fruit as a whole salty. Because of its five flavors, it is called Omija or Five taste fruit. 4. 4 5. 5 () (), , () , () . . , . , . . . () . 70 , . , . 6. 6 The master of Oriental Medicine praised Fructus Schizandrae in his book Heo Jun (1539~1615), master of herbal medicine, stated in his book, Dong-ui-bo-gam or the Encyclopedia of Oriental Medicine, that Fructus Schizandrae purifies blood, reduces cold sweat, relieves thirst, lessens alcohol poisoning and enhances stamina. The masters secret formula with a magical power to increase ones sexual stamina uses the herbal plant as a main ingredient. Fructus Schizandrae can lower high blood pressure. [Encyclopedia of Herbal Medicine] Fructus Schizandrae protects kidney, lowers body temperature, stops thirst by producing bodily fluids and enhances your health. When consumed regularly, it can also improve your sexual functions, strengthen your body stronger, tone up the five major internal organs in summer time, cure diarrhea and dysentery, beat fatigue and pump up your energy levels. [Uibangyouchi, Medical Encyclopedia] Fructus Schizandrae can cure sexual malfunction. [Chungumbang, a Chinese herbal Medicine book] Fructus Schizandrae was the main ingredient of Dokgyesanjoo, an ancient tonic liquor with the best Aphrodisiac effect ever in Chinese history. A 70-year old governor general of Shui Dynasty begot three sons after having the mysterious drink. 7. 7 ' 8. 8 !! (2006. 9. 17. KBS TV ) 18.119.2% . . , . . 5 , , . 1 ! ! A, B GPT , 85.2% . schizna gomisin A . ! , , , , - , , . ! . 9. 9 Wonder Drug for Stroke (2006. 9. 17. KBS TV Special Report) When taken, Lignan, the main ingredient comprising 18~19% of the herb, increases local blood flow significantly, thus lowering blood pressure. Fructus Schizandrae extracts block neurotoxins, protecting brain cells from the toxins harmful effect. The herb is very effective in averting cerebral apoplexy and other brain diseases . Five types of Lignan in the herbal extract stop neurotoxins responsible for brain disorders like Alzheimer and Parkinsons and help defend brain cells from damaging active oxygen. Take Fructus Schzandrae and avoid stroke, the nations most fatal disease. Liver Protection and De-toxication! Scientists report after animal experiments that Schizandrin A, B can lower GPT index, an index of liver damage. The herbal ingredients showed curative effect in 85.2% of acute hepatitis patients. Prevention of Stress Ulcer and Suppression of Gastric Juice Secretion Schiza and Gomisin A, ingredients of Fructus Schizandrae, prevent stress ulcer by holding back the discharge of peptic juices. Bolstering the Central Nerve and Enhancing Blood Circulation! Schizandrin can remove phlem by stimulating the respiratory center. It also has proven medical effectiveness in body weakness, nervous breakdown, nerve breakdown and schizophrenia. It can be used to treat arteriosclerosis and hypotension as it can expand cardiovascular system. It can help improve a healthy persons agility and shows antagonism against psychotropic drugs. Womb Contraction! Schzandrin helps child delivery by facilitating the contraction of a pregnant womans womb. Modern Science Reveals Fructus Schizandraes ingredients and their medical effects. 10. 10 !! (2006.9.17. KBS TV ) Lignan, 18.1~19.2%. Lignan(Alzheimer(), Parkinson)) ,! ! Schizandestere A,BGPT(GPT= ),85.2% schizandrin, Gomisin A ! Schizandrin, Shizandrin - 11. () 11 12. Sweet flavor protects spleen and stomach Five Tastes, Five Medical Effects Sour flavor protects liver Spicy flavor protects lung Salty flavor protects kidney and bladder Bitter flavor protects heart 12 13. () [] 13 14. 14 . . . , . . , . . 300m , . 2007 45% , 2006.06.20 . 15. 15 First, Mungyeong is the best place to grow Fructus Schizandrae, of which wild cousin grows only in deep pristine forest Second, Mungyeong is the largest producer of Fructus Schizandrae , which is listed as a specialty of the region. Third, Mungyeong is the center of Baekdoo Daegan, the backbone mountains of the Korean Peninsula, as Mt. Daemi in Mungyeong is located exactly as the middle point of the mountain range. Fourth. Grown with eco-friendly cultivation techniques on unpolluted fields of over 300 meter altitude where daily temperature varies greatly , Fructus Schizandrae from Mungyeong boasts of rich flavor, scent, quality and ingredients that Fructus Schizandrae from no other region can match. Mungyeong, which was designated as a special agro-industrial zone by the government, produces about 45% of the herb grown nationwide, far exceeding other areas. 16. 16 300~700 20073201200 45% 2006 17. 17 . 300m . . 2006 6 ' ' 2009 1 . '' 18. 18 Mungyeong is the best place to grow Fructus Schizandrae, of which wild cousins grow only in deep pristine forest. Wild Fructus Schizandrae vines are transplanted and grown with eco-friendly cultivation techniques on unpolluted fields of over 300 meter altitude where daily temperature varies greatly. Fructus Schizandrae from Mungyeong boasts of rich flavor, scent, quality and ingredients that Fructus Schzandrae from no other region can offer. Mungyeong, which was designated as a special agro-industrial zone by the government in Jun, 2006 and registered as a GIS [Geographical Indication System] product. Redi-M Awarded Grand Prize 19. 19 3 00, 20066 , 20091 (: RediM 20. 20 21. 5 , 21 22. Medical Effects Protection of Bronchus and lung Antioxidization Antibiotic Effect Strengthening of the Skin Immune Defense Improving The Power of Concentration Protection of Liver Restoration of Good Eye Sight Stroke Prevention Dissolution of B ody Fat 22 23. , 23 24. 24 () , , , . 25. 25 Red Color refers to Fire in the Five Element Theory and is related to heart, small intestine and tong. 26. 26 , -- 27. G20 GAP ISO22000 ( ) 27 28. Omi Jawyeon Jiae Extracts Official Drink at the G20 Finance Minister Meeting in 2010 GAP Certified Geographical Indication System Food Origin Tracing System Certified Manufactured with Technology Transferred from the Government ISO22000 Certification (Currently Underway) 28 29. G20 GAP ISO22000() 29 30. 30 6 , 2011 G20 . . 1 3~5 , , . 31. 31 Products Saeng Omi Jayeon Jiae Omija Jayeon Jiae Ripened over 6 months, with a mouthful of rich and healthy flavors, it was chosen as an official beverage at the 2011 G20 Finance Minister Meeting. This product help you appreciate five delicate tastes and unique scent of Fructus Schizandrae. Mix with 3~5 cups of water and Enjoy. You may drink it in form of a cocktail or Omija-ade. 32. 32 6 G20 33. 33 . (, , , , ) . 100% . , . 34. 34 Products Omija Wine Omija Natural Fruit Juice Fermented only with a mixture of fruits, the Omija wine tastes soft and dry. It has the blazing red color of a ruby and will captivate you with Fructus Schizandraes five tastes and exclusive scent. This pure natural fruit juice will keep your bodys rhythm and balance. Without no additives and sugar, this product, blending flavors of natural fruits, is a tasty masterpiece of all health drinks. 35. 35 ( 100% 36. 36 . , . 37. 37 Mungyeong OMIJA Juice This is made from Mungyeon Omija concentrated. Consumers can taste fresh sourness by drinking this product. It is good for thirst to drink it cold in Summer and blood circulation to drink it hot in Winter. The unique scent of OMIJA will help you to overcome fatigue and refresh yourself. Products 38. 38 39. 39 40. 40 Product Concept High Quality Food Health Food Fascinating Food Reliable Food Tasty Food 41. 41 42. 42 43. 43 44. 44 45. 45 Broadcast sponsorship 46. 46 47. 47 1:3 . punch . . . . . . 48. Recipe 48 For every cup of Omija Syrup,mix in 3 cups of Water Drink Omija as fruit punch Drink Omija as a cocktail Mix it into bread or Korean rice cake to prevent the aging of starches Marinate meat with Omija to soften it Can be used as dipping sauce for meat The antibacterial function of Omija can make Kimchi be preserved longer and gives Kimchi a better taste. 49. 49 ,