1.

2. 4 3. 1946 1966 - Aging Society = 10% 2020 : 700 15% : 77 ( 2006 -2026) : 8,000 / 60 : 8,500 / 60 Time Rich Cash Rich 5 4. (Supply) ( Ski resort ,) (Demand) OutboundF F Outdoor F 6 5. low Cost AirlinesoLow Cost Carriers 17 Destinations 2003 6320062005200720032004 Destinations 2007o 2009 LCC 15 % (LCC 100 / Full Service Airlines 543 ) Weekend Destination- 7 6. Internet Internet : Information, Share data & Photo, Clip VDO, Complain, Marketing (Real time) SMS, Internet, mobilephone, PDA F F Internet 1.96 F E-marketing: marketing online ,28% (Avg.G 00- 09 = 444%)E-brochures ,E-posters 800 F Online E-service: E-Ticket 70% F F F Internet 30% FFInternet F Tripadvisor.com Up load F Facebook Twitter 8 7. Market Profile Low Cost Airline F 3 E Entertainment Education Environment9 8. F F F 10 9. 05WELLNESS 06TRENDS11 10. 01 THAINESS 12 11. 02 TREASURE 13 12. 03 BEACHES 14 13. 04 NATURE - 15 14. 05 WELLNESS 16 15. 06 TRENDS Trendy HotelsShoppingTheme Parks and EntertainmentsWeddingScenic RestaurantElephant LifeGolf 17 16. 07 FESTIVITIES 18 17. CreativeTourism Product 18. Creative Tourism 19. Creative tourism products , . . . . 20. Creative tourism products CSR 21. Creative tourism products 22. F FThai SpaThailandThailandGreen Globe Clean Food Green LeafStandard Tourism Tourism AwardsStandardStandard StandardStandard 23. F 9 2555F 51.F F2. F3. 4. FF F5. F 24. THE 7 GREENS CONCEPT The 7 Greens Concept has recently been initiated as a creative response to the Worlds trend towards reduction of Global Warming effect.Green Heart Green CommunityGreen AttractionGreen Logistics Green Plus Green Service Green Activity 25. 2550 1. . . 2. . . 3. . . 26. . . 27. . . 28. . . 29. 2551 . 30. 2551 . 31. 2553 32. 2553