QNet Evaluation Report February 2014

Key Activities Historical Data

Reputation Management via endorsing Qnet’s media relations program to enhance Qnet’s image amongst the Egyptian local press.

Write ups / Press Releases ( Positive News)

2 press releases circulated during January

• Dr. Farid Hadi : pyramid selling and suspicion of usury • Food supplements: another Boost to the immune system .Published 61 times in both Online and Print. -Total print coverage : 5 clips -Total online coverage : 25 hits Main Media channels of QNet news coverage: Print :- Al Gomhoureya; Al Ahram Al Taawon, Alam Rakamy, ict Business Online: Akhbar Al Youm ; Al Borsa, Zawya; Moheet, AL Mal

s/n Announcement Market Number of Clips

1 QNET success in MENA spurs further expansion into Africa and Europe

Egypt 1

2 Dr. Farid Hadi : pyramid selling and suspicion of usury Egypt

13

3 Food supplements: another Boost to the immune system

Egypt 16

Content

31

1

Language

Arabic

English

Coverage language Breakdown

QNET success in MENA spurs further expansion into Africa and Europe

The Managing Director of prominent Asian direct selling company, QNET, is confident of closing the current financial year (to 31st December) on a high, with global business being given a boost by expansion into several new countries & territories. During a visit to the MENA regional headquarters in Dubai recently, JR Mayer, the MD of QNET reaffirmed that operations in the Middle East and Egypt in particular, continue to perform well. He also announced that the company has established its East African hub in Rwanda with the opening of QNET East Africa Ltd, as QNET prepares for business expansion in the African continent. “The move into Africa followed the localization and opening of a dedicated office in Ho Chi Minh City in Vietnam, to serve one of the fastest growing new network marketing markets in Asia. Future expansion plans include taking the business to Europe,” he added.” “We have just completed incorporation of companies in the European Union and by early 2014 we will have a regional operation in Frankfurt and an EU headquarters based in Ireland.”

In Egypt, QNET recently launched its very first Egyptian product “Bel & Belle” a personal care range of products through an Alexandria based manufacturer as part of its ‘Merchant Program’ that provides a global platform for local small and medium businesses to reach a global audience through QNet’s ecommerce store. Mayer revealed that product sales in Egypt averaged approximately 15,000 transactions per quarter in 2013. An agency office has also been recently opened in Cairo to serve as a customer support centre and to provide after sales service. “The MENA region currently contributes to more than 40 per cent of our global sales, demonstrating the popularity of our products and the method of direct selling in this region,” Mayer said He added that the opening of the Dubai office in 2012 has bought a lot of brand visibility, confidence and convenience to QNET distributors in the country as many Egyptians leaves and travel to Dubai regularly. “The number of prospects ( future IRs) visiting our new office on a regular basis to get product training, updates on the business and pick up new products is increasing dramatically . We get around 800 walk-in customers a month from all over the region”, he added

QNET also recently celebrated its 15th anniversary and a customer event in Egypt featuring Arab superstars Nancy Ajram and Tamer Hosny was held at the Cairo Stadium witnessed by nearly 10,000 people to mark the occasion.

Publication: ict Business

Country: Egypt

Circulation: 10,000

Language: Arabic

Summary: The Managing Director of prominent Asian direct selling company, QNET, is confident of closing the current financial year (to 31st December) on a high, with global business being given a boost by expansion into several new countries & territories.

Headline : QNET Success In MENA Spurs Further Expansion InTo Africa And Europe Date: February 2nd 2014

Dr. Farid Hadi : pyramid selling and suspicion of usury

Dr. Farid Hadi, a professor of the Faculty of Theology at the Imam Muhammad bin Saud Islamic University said, that "QNET" the network marketing company is a real lawfully global registered company in Hong Kong. QNET receives calls through its call centers throughout the hours of the day with 18 different languages; including Arabic. QNET has a prominent presence in global and international events.

Publication: Al Gomhoureya

Country: Egypt

Circulation: 700,000

Language: Arabic

Summary: The Managing Director of prominent Asian direct selling company, QNET, is confident of closing the current financial year (to 31st December) on a high, with global business being given a boost by expansion into several new countries & territories.

Headline : Dr. Fareed Hadi : Pyramid Selling is forbidden....and Direct Selling with Network scheme with the presence of a mediator is Halal no doubts Date: February 4th 2014

Publication: Veto

Country: Egypt

Link: http://bit.ly/LuISPm

Language: Arabic

Summary:

Dr. Farid Hadi, a professor of the Faculty of Theology at the Imam Muhammad bin Saud Islamic University said, that "QNET" the network marketing company is a real lawfully global registered company in Hong Kong. QNET receives calls through its call centers throughout the hours of the day with 18 different languages; including Arabic. QNET has a prominent presence in global and international events.

Headline: Professor Saud Islamic University: network marketing online Halal legitimately Date: February 4th 2014

Publication: Al Borsagya

Country: Egypt

Link: http://bit.ly/1aYRpGK

Language: Arabic

Summary:

Dr. Farid Hadi, a professor of the Faculty of Theology at the Imam Muhammad bin Saud Islamic University said, that "QNET" the network marketing company is a real lawfully global registered company in Hong Kong. QNET receives calls through its call centers throughout the hours of the day with 18 different languages; including Arabic. QNET has a prominent presence in global and international events.

Headline: Professor of Islamic civilization explains in an article "pyramid selling and suspicion of usury" Date: February 4th 2014

Publication: Amwal Al Ghad

Country: Egypt

Link: http://bit.ly/MrqfN8

Language: Arabic

Summary:

Dr. Farid Hadi, a professor of the Faculty of Theology at the Imam Muhammad bin Saud Islamic University said, that "QNET" the network marketing company is a real lawfully global registered company in Hong Kong. QNET receives calls through its call centers throughout the hours of the day with 18 different languages; including Arabic. QNET has a prominent presence in global and international events.

Headline: pyramid selling and suspicion of usury" Date: February 4th 2014

Publication: Safha Gdida

Country: Egypt

Link: http://bit.ly/1bmVPSk

Language: Arabic

Summary:

Dr. Farid Hadi, a professor of the Faculty of Theology at the Imam Muhammad bin Saud Islamic University said, that "QNET" the network marketing company is a real lawfully global registered company in Hong Kong. QNET receives calls through its call centers throughout the hours of the day with 18 different languages; including Arabic. QNET has a prominent presence in global and international events.

Headline: Dealing with "QNET" company for just buying its products and services is legally accepted and is from patency sales Date: February 4th 2014

Publication: Al Borsa

Country: Egypt

Link: http://bit.ly/1c3dNJK

Language: Arabic

Summary:

Dr. Farid Hadi, a professor of the Faculty of Theology at the Imam Muhammad bin Saud Islamic University said, that "QNET" the network marketing company is a real lawfully global registered company in Hong Kong. QNET receives calls through its call centers throughout the hours of the day with 18 different languages; including Arabic. QNET has a prominent presence in global and international events.

Headline: Pyramid selling and suspicion of usury Date: February 4th 2014

Publication: Al Bashayer

Country: Egypt

Link: http://bit.ly/1g1nwDb

Language: Arabic

Summary:

Dr. Farid Hadi, a professor of the Faculty of Theology at the Imam Muhammad bin Saud Islamic University said, that "QNET" the network marketing company is a real lawfully global registered company in Hong Kong. QNET receives calls through its call centers throughout the hours of the day with 18 different languages; including Arabic. QNET has a prominent presence in global and international events.

Headline: Pyramid selling and suspicion of usury… Dr. Farid Hadi Date: February 4th 2014

Publication: Alam Rakamy

Country: Egypt

Link: http://bit.ly/1fuhH0z

Language: Arabic

Summary:

Dr. Farid Hadi, a professor of the Faculty of Theology at the Imam Muhammad bin Saud Islamic University said, that "QNET" the network marketing company is a real lawfully global registered company in Hong Kong. QNET receives calls through its call centers throughout the hours of the day with 18 different languages; including Arabic. QNET has a prominent presence in global and international events.

Headline: Dr. Farid Hadi clarifies in an article "pyramid selling and suspicion of usury" Date: February 4th 2014

Publication: Misr News Agency

Country: Egypt

Link: http://bit.ly/1b1zKhK

Language: Arabic

Summary:

Dr. Farid Hadi, a professor of the Faculty of Theology at the Imam Muhammad bin Saud Islamic University said, that "QNET" the network marketing company is a real lawfully global registered company in Hong Kong. QNET receives calls through its call centers throughout the hours of the day with 18 different languages; including Arabic. QNET has a prominent presence in global and international events.

Headline: Pyramid selling and suspicion of usury Date: February 4th 2014

Publication: Hi Tech 4 All

Country: Egypt

Link: http://bit.ly/Ly2Dpa

Language: Arabic

Summary:

Dr. Farid Hadi, a professor of the Faculty of Theology at the Imam Muhammad bin Saud Islamic University said, that "QNET" the network marketing company is a real lawfully global registered company in Hong Kong. QNET receives calls through its call centers throughout the hours of the day with 18 different languages; including Arabic. QNET has a prominent presence in global and international events.

Headline: Dr. Farid Hadi clarifies in an article "pyramid selling and suspicion of usury" Date: February 4th 2014

Publication: Masress

Country: Egypt

Link: http://bit.ly/1n9UaVE

Language: Arabic

Summary:

Dr. Farid Hadi, a professor of the Faculty of Theology at the Imam Muhammad bin Saud Islamic University said, that "QNET" the network marketing company is a real lawfully global registered company in Hong Kong. QNET receives calls through its call centers throughout the hours of the day with 18 different languages; including Arabic. QNET has a prominent presence in global and international events.

Headline: Pyramid selling and suspicion of usury Date: February 4th 2014

Publication: Shabab Al Nil

Country: Egypt

Link: http://bit.ly/1ji1RvA

Language: Arabic

Summary:

Dr. Farid Hadi, a professor of the Faculty of Theology at the Imam Muhammad bin Saud Islamic University said, that "QNET" the network marketing company is a real lawfully global registered company in Hong Kong. QNET receives calls through its call centers throughout the hours of the day with 18 different languages; including Arabic. QNET has a prominent presence in global and international events.

Headline: Dr. Fareed Hadi: Pyramid selling and suspicion of usury Date: February 6th 2014

Publication: Mouatamer

Country: Egypt

Link: http://bit.ly/1bffVDA

Language: Arabic

Summary:

Dr. Farid Hadi, a professor of the Faculty of Theology at the Imam Muhammad bin Saud Islamic University said, that "QNET" the network marketing company is a real lawfully global registered company in Hong Kong. QNET receives calls through its call centers throughout the hours of the day with 18 different languages; including Arabic. QNET has a prominent presence in global and international events.

Headline: Pyramid selling and suspicion of usury… Dr. Farid Hadi Date: February 6th 2014

Food supplements: another Boost to the immune system

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease. The mutated H1N1 virus has killed 38 people in Egypt since December, according to recent statements from the Egyptian Ministry of Health. More than 80 % of those who died were suffering from one or more pre-existing risk factors, one important factor being immune deficiency. There is no wonder that the last ten years have witnessed a density in research focused on the immune system and ways of strengthening immunity. The immune system is the natural body guard and neglecting it makes the body more vulnerable to infection. Thus at times when epidemic diseases spread people look for ways to strengthen their immune system.

Health experts believe that one way to boost your immunity is to feed your immune system the right food. But even healthy meals fail to fulfil all body needs which make nutrition supplements an essential component of a healthy diet. Nutrition supplements help augment the daily intake of nutrients such as vitamins and minerals which help boost the immunity. Most dietary supplements are safe, and some of them offer true health benefits. But the use of too much supplements might bring more harm than benefit to the body and large doses of individual supplement may even be threatening. For example, vitamins A and D can build up to toxic levels in the body if taken in large doses over long periods of time. Supplements based on natural extracts are the best choice. "Olive Leaf Extract (OLE) in particular has proven to be an excellent nutrition supplement as it contains various trace elements vital to good health, including Vitamin C, iron, zinc, selenium, chromium, beta carotene, and a wide range of important amino acids. It enhances the immune system, which protects us from several immune system deficiency diseases. It is also a rich source of antioxidants" Haldun Arin QNET chief operating officer.

OLE is available as a nutrition supplement through QNET, a world leading company in direct sales . “Our company’s experts are well aware of OLE benefits and have worked on making it easily available to everyone in Egypt, especially with the cold and flu season upon us.” Said Arin. Olé natural nutrition supplement is composed of olive leaf extract, the ultimate natural defender of the immune system, containing 400% greater antioxidant capacity than Vitamin C, and up to 40 times more polyphenolics than extra-virgin olive oil. The antioxidants in OLE will support the immune system; minimize free radical damage to the body cells caused by pollutants, prolonged exposure to the sun, poor diet, and substances such as alcohol and cigarettes. Daily intake of Olé can boost energy, enhance your immune system to combat cold and flu and assist in the maintenance of good health year round.

Research has shown that the oleuropein in olive leaf extract may help those suffering from osteoarthritis and rheumatoid arthritis, as it helps decrease inflammation and pain. Research has also shown that OLE bears hope for HIV and cancer patients. With its high content of antioxidants and polyphenolic capacity that help in combating free radicals, olive leaf remains one of the most exciting and unique herbal discoveries. "Whether taken as a daily nutrition supplement to support health, address a certain nutritional deficiency, or to treat a specific health problem, olive leaf extract has been found to play a very beneficial role in boosting immunity and achieving a healthy well-rounded lifestyle." Arin added.

Publication: Al Ahram Al Taawen

Country: Egypt

Circulation: 40,000

Language: Arabic

Summary:

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease.

Headline : International endeavors from pyramid marketing to fight swine flu Date: February 17th 2014

Publication: Al Ahram Al Taawen

Country: Egypt

Circulation: 40,000

Language: Arabic

Summary:

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease.

Headline : QNET: nutrition supplements are essential to boost the immune system and prevent seasonal flu Date: February 24th 2014

Publication: Allam Rakamy

Country: Egypt

Circulation: 10,000

Language: Arabic

Summary:

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease.

Headline : QNET launched Ole to avoid influenza, lupus and rheumatoid Date: February 26th 2014

Publication: Akhbar Al Youm

Country: Egypt

Link: http://bit.ly/1lWpeJG

Language: Arabic

Summary:

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease.

Headline: Nutrition supplements are important to enhance the immunes system against swine flu Date: February 15th 2014

Publication: Al Borsa

Country: Egypt

Link: http://bit.ly/1eEwyTU

Language: Arabic

Summary:

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease.

Headline: QNET releases the nutrition supplement “Olé”in the Egyptian market to avoid Influenza and asthma Date: February 15th 2014

Publication: Veto

Country: Egypt

Link: http://bit.ly/M43YEr

Language: Arabic

Summary:

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease.

Headline: An e-marketing company releases a nutrition supplement to counter swine flu Date: February 15th 2014

Publication: Moheet

Country: Egypt

Link: http://bit.ly/1b9yhFH

Language: Arabic

Summary:

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease.

Headline: Nutrition supplements….. benefits and harms Date: February 15th 2014

Publication: Misr News Agency

Country: Egypt

Link: http://bit.ly/1gHxQlh

Language: Arabic

Summary:

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease.

Headline: QNET: nutritional supplements are necessary to boost the immune system Date: February 15th 2014

Publication: Masress

Country: Egypt

Link: http://bit.ly/1f7ldAk

Language: Arabic

Summary:

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease.

Headline: QNET: Nutrition supplements are important to enhance the immunes system against swine flu Date: February 15th 2014

Publication: Shbab Al Nil

Country: Egypt

Link: http://bit.ly/N2DfsP

Language: Arabic

Summary:

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease.

Headline: QNET launches a natural nutritional supplement to avoid artificial supplements damage in light of the high incidence of "N1H1" infection Date: February 15th 2014

Publication: Al Mal

Country: Egypt

Link: http://bit.ly/1ccEq2f

Language: Arabic

Summary:

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease.

Headline: QNET releases the nutrition supplement “Olé” locally Date: February 16th 2014

Publication: Amwal Al Ghad

Country: Egypt

Link: http://bit.ly/1gPdBRB

Language: Arabic

Summary:

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease.

Headline: QNET: Nutrition supplements are important to enhance the immunes system against frequent diseases Date: February 16th 2014

Publication: Al Borsagia

Country: Egypt

Link: http://bit.ly/1oGOaaj

Language: Arabic

Summary:

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease.

Headline: QNET: Nutrition supplements are important to enhance the immunes system against frequent diseases Date: February 16th 2014

Publication: Zawya

Country: Egypt

Link: http://bit.ly/1jKHHdS

Language: English

Summary:

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease.

Headline: Food supplements: another Boost to the immune system Date: February 16th 2014

Publication: Akhbarak

Country: Egypt

Link: http://bit.ly/1hpoy0X

Language: Arabic

Summary:

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease.

Headline: QNET launches “Ole” supplement locally Date: February 16th 2014

Publication: Al Gareda

Country: Egypt

Link: http://bit.ly/M9hJBL

Language: Arabic

Summary:

News about the return of the epidemic H1N1 virus, commonly known as “swine flu”, and the rise in death toll caused a panic among Egyptians, especially those who have kids. People started to ask about what they should do to protect themselves and their families against this life threatening disease.

Headline: QNET: nutrition supplements are essential to boost the immune system and to avoid frequent diseases Date: February 18th 2014

QNET Faith Festival

Publication: Kelmetna

Country: Egypt

Circulation: 25,000

Language: Arabic

Summary: As of these days, the QNet Company will complete its 15th year in network marketing, putting it as one of the top direct sales companies in the world. To celebrate this , QNet hosted a lot of events one of which was the creation of team Faith. The celebration was at tended by approximately 6000 people from all age groups & from difference governorates . Some of the 6000 people are well-known & outsude the company for their remarkable performance. Also , during the event . “Cairokee” performed for the attendees.

Headline : QNET celebrates its 15th anniversary Date: February 4th 2014

Publication: Teen Stuff

Country: Egypt

Circulation: 30,000

Language: Arabic

Summary: As of these days, the QNet Company will complete its 15th year in network marketing, putting it as one of the top direct sales companies in the world. To celebrate this , QNet hosted a lot of events one of which was the creation of team Faith. The celebration was at tended by approximately 6000 people from all age groups & from difference governorates . Some of the 6000 people are well-known & outsude the company for their remarkable performance. Also , during the event . “Cairokee” performed for the attendees.

Headline : QNET FAITH FESTIVAL Date: February 4th 2014

Tone

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5

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Negative positive Neutral

Tone

Tone

Online Coverage

NO of Hits

Top Coverage

Hits

25

Zawya

Akhbar Al Youm

Moheet

Al Mal

QNet key Online coverage

QNet key Print coverage

Print Coverage

NO of clips

Top Coverage

5

Al Gomhoureya ict Business

Al Ahram Al Taawen

Thank You