1. ( ) ( HK) ( )

2. , . , , . . . . . , , . 2013 7 3. i 4. iii 1. . , . 4 - - - - , , 5. iv . - : - : () , () , () : ( ) [ 1] 6. v 2. . () , () , () , () () ( , ), , (), () () () , , , / () () 7. vi . , , 8. vii . 3. . () , () , () , () () , () () 9. viii () () , , , ( ) ( ) 10. ix . , , , (MOU) 11. x 4. . 3 - - - 4 - - - - [ 2] 3 - - - 12. xi [ 3] . - - - ( ) - - - - - - - < 1> 13. xii 5. , () , () , () , () , () , () , 14. xiii 1 1 1 3 1. 3 2. 5 2 6 1. 6 2. 6 3. 7 2 9 1 11 1. 11 2. 17 2 19 1. 19 2. 22 3 27 1. 27 2. 29 3 33 1 35 1. () 35 2. () 45 3. () 57 4. 65 2 71 15. xiv 4 75 1 77 1. () 77 2. () 81 3. () 90 4. 100 2 106 5 109 1 111 1. 111 2. 113 2 116 1. 116 2. 119 3. 125 4. 136 3 141 6 143 1 145 2 147 149 ABSTRACT 157 16. xv < 2-1> 12 < 2-2> 15 < 2-3> 20 < 2-4> (Munsters) 23 < 2-5> () 25 < 2-6> () 26 < 3-1> 36 < 3-2> 43 < 3-3> (I'm ) 43 < 3-4> () 46 < 3-5> 11 51 < 4-1> (2010-2012) 80 < 4-2> 2012 82 < 4-3> - 88 < 4-4> 92 < 4-5> 1 94 < 4-6> (2008-2012) 96 < 4-7> (2013) 97 < 4-8> - 98 < 4-9> 99 < 4-10> 101 < 4-11> 103 < 4-12> (2005-2012) 104 < 4-13> 2013 105 < 5-1> 115 < 5-2> 130 < 5-3> 3 135 17. xvi [ 1-1] 7 [ 2-1] 31 [ 3-1] 35 [ 3-2] 37 [ 3-3] 38 [ 3-4] 38 [ 3-5] 39 [ 3-6] K-POP Collection in Seoul(2013) 40 [ 3-7] 2011 41 [ 3-8] 2013 42 [ 3-9] (I'm ) 44 [ 3-10] 44 [ 3-11] 45 [ 3-12] 46 [ 3-13] 47 [ 3-14] 48 [ 3-15] () 49 [ 3-16] 50 [ 3-17] 2013 52 [ 3-18] 53 [ 3-19] 2013 54 [ 3-20] 55 [ 3-21] 55 [ 3-22] 56 [ 3-23] 57 [ 3-24] 58 [ 3-25] 59 [ 3-26] 60 [ 3-27] 61 [ 3-28] 61 18. xvii [ 3-29] 62 [ 3-30] 63 [ 3-31] 64 [ 3-32] 66 [ 3-33] 67 [ 3-34] 68 [ 3-35] 69 [ 3-36] 70 [ 4-1] () 79 [ 4-2] (www.koreataste.org) 83 [ 4-3] 85 [ 4-4] () 104 [ 5-1] 113 [ 5-2] 115 [ 5-3] @ 121 [ 5-4] ( : 2012, : 2013) 123 [ 5-5] 131 19. 1 20. 1 3 1 1. , , , , (Debe, 2011) (, 2003) , , 21. 4 - - - , (, 2004) - 22. 1 5 2. 23. 6 - - 2 1. : : 2013 - - - - 2. - - - - 24. 1 7 - / - 3. [ 1-1] 25. 2 26. 2 11 1 1. . , , , (way of life) , , , (, 2005) , , , , (, 1998) - : (culture) (cultivate) , . , - : (civilization) , , - : , , , , , - : , 27. 12 - - , - : , , , , , , , , , , . . . . , , . , . . : (1998) < 2-1> . (, 2005; , 1998) , 28. 2 13 - , , , , , (, 2004) , , , , (, 1998) Graburn , . , , (, 2003) (1998) () , - (2005) , WTO(World Tourism Organization) , , , , , (, 2011) 29. 14 - - - , (, 2002) - , . (, 2004) ATLAS(Association for Tourism and Leisure Education) , ( , 2000) (2002) (2004) (2011) (2000) , (1995) (SIT : 30. 2 15 Special Interest Tourism) . , , (2002) , , , , , , , < 2-2> MacCannell (1976) - , WTO() (1985) - , , , , , McIntosh & Goeldner (1986) - (1989) - Graburn (1989) - , Craik (1995) - , , , Silberberg (1995) - / (1995) - < 2-2> 31. 16 - - (1995) - (SIT: Special Interest Tourism) . (1998) - , (1998) - McHome & Rungeling (1999) - , Hughes (2000) - , , , , , , (2000) - (2002) - , , , , , (2002), (2004) - (2011) - (2011) - : (2002); (2002); (2003); (2004); (2007); (2007); (2011); (2011) 32. 2 17 2. , (Richards & Munsters(eds), 2010)1) - , 17 , (Grand Tour) (, 2006) - (, 2004) , (, 2011) - (, 2004) - , , , (new tourism) (, 2003; , 2005; , 2006) , , (, 2012) 1) , 17 , (Grand Tour) (, 2006). (, 2004) 33. 18 - - - , (, 2006) , 20 . , (, 2004) , (, 2005) (2000) 5 - , , (quality tourism) - , - , - , , (3S) - , , , 34. 2 19 2 - (), (), () (Hughes, 2002) , , 1. (tourism resources) (, 2012) . (, 1999) Gunn , Gunn , , 35. 20 - - , , , (, 2012) - : , , , , , , , , , - : , , , , , , , , , - : , , , , , , , , , , . < 2-3> () (1964) , , , , , , , , , , , , , , , , , , , (1972) , , , , , , , , , , , , , , , , , , , , , , < 2-3> 36. 2 21 (1976) , , , , , , , , , , , , , , , , , , , , , (1983) , , , , , , , , , , , , , , , , , , , , , , , (1998) , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , (1999) , , , , , , , , , , , , , , , (2003) , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , : (2004); (2009a); (2012) 37. 22 - - , 2. , . , , ( , 2000) ECTARC(European Center for Traditional and Regional Cultures, 1989) Munsters(1994) ECTARC(1989) ( , 2000) - - (, , ) - , , , , , - (, , ) - (, ) - - , - ( ) Munsters(1994) < 2-4> 38. 2 23 , , , , , , , , , , , , () , , : (2000) < 2-4> (Munsters) (1993) (1998) , , , , (, 2002) - , : , , - : , - , : , , - : , , , - - - : , , , - - - - : , , , - - 39. 24 - - - - - , , , , (, 2002) (1998) , , . , (< 2-5> ) - , , , , , , - , , , , , , , , () , , 40. 2 25 1 2 3 4 5 6 7 8 1 1-1 1-2 1-3 1-4 1-5 1-6 1-7 1-8 2 1 2-1-1 2-1-2 2-1-3 2-1-4 2-1-5 2-1-6 2-1-7 2-1-8 2 2-2-1 2-2-2 2-2-3 2-2-4 2-2-5 2-2-6 2-2-7 2-2-8 3 2-3-1 2-3-2 2-3-3 2-3-4 2-3-5 2-3-6 2-3-7 2-3-8 4 2-4-1 2-4-2 2-4-3 2-4-4 2-4-5 2-4-6 2-4-7 2-4-8 5 2-5-1 2-5-2 2-5-3 2-5-4 2-5-5 2-5-6 2-5-7 2-5-8 6 2-6-1 2-6-2 2-6-3 2-6-4 2-6-5 2-6-6 2-6-7 2-6-8 3 1 3-1-1 3-1-2 3-1-3 3-1-4 3-1-5 3-1-6 3-1-7 3-1-8 2 3-2-1 3-2-2 3-2-3 3-2-4 3-2-5 3-2-6 3-2-7 3-2-8 3 3-3-1 3-3-2 3-3-3 3-3-4 3-3-5 3-3-6 3-3-7 3-3-8 4 3-4-1 3-4-2 3-4-3 3-4-4 3-4-5 3-4-6 3-4-7 3-4-8 5 3-5-1 3-5-2 3-5-3 3-5-4 3-5-5 3-5-6 3-5-7 3-5-8 6 3-6-1 3-6-2 3-6-3 3-6-4 3-6-5 3-6-6 3-6-7 3-6-8 7 3-7-1 3-7-2 3-7-3 3-7-4 3-7-5 3-7-6 3-7-7 3-7-8 8 3-8-1 3-8-2 3-8-3 3-8-4 3-8-5 3-8-6 3-8-7 3-8-8 9 3-9-1 3-9-2 3-9-3 3-9-4 3-9-5 3-9-6 3-9-7 3-9-8 4 1 4-1-1 4-1-2 4-1-3 4-1-4 4-1-5 4-1-6 4-1-7 4-1-8 2 4-2-1 4-2-2 4-2-3 4-2-4 4-2-5 4-2-6 4-2-7 4-2-8 3 4-3-1 4-3-2 4-3-3 4-3-4 4-3-5 4-3-6 4-3-7 4-3-8 4 4-4-1 4-4-2 4-4-3 4-4-4 4-4-5 4-4-6 4-4-7 4-4-8 5 4-5-1 4-5-2 4-5-3 4-5-4 4-5-5 4-5-6 4-5-7 4-5-8 6 4-6-1 4-6-2 4-6-3 4-6-4 4-6-5 4-6-6 4-6-7 4-6-8 5 1 5-1-1 5-1-2 5-1-3 5-1-4 5-1-5 5-1-6 5-1-7 5-1-8 2 5-2-1 5-2-2 5-2-3 5-2-4 5-2-5 5-2-6 5-2-7 5-2-8 3 5-3-1 5-3-2 5-3-3 5-3-4 5-3-5 5-3-6 5-3-7 5-3-8 6 6-1 6-2 6-3 6-4 6-5 6-6 6-7 6-8 7 7-1 7-2 7-3 7-4 7-5 7-6 7-7 7-8 : (1998) < 2-5> () 41. 26 - - DB , , . < 2-6> , /(), /, (), , (), / , , , , , , , , , , , ( ), , , /, , , , , /, (), , , , , , , , , , (), , , (), , , (), /(), , /, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , (), , , , , , , , , , , , , , , , (), * / (), , , , ( ), , (), , , (), , , , , , // , ( ), // , , , : (http://www.tour.go.kr) * // < 2-6> () 42. 2 27 3 1. 1994 1998 (, 2005) 1999 21 (, 2009) - 1999 , , , (, 2012a) 1990 . 5 (, , , , ) (, 2009) - 2001 2009 (, 2012b) - 2011 43. 28 - - 2)(, 2009) 2002 , 2009 OECD , 2009 (, 2012a) 1995 (, 2005) 1995 (, 2012a) 2000 . , 3) 2) 2000 3 , , ( , 2000. 2. 29) 3) (movie induced tourism film induced tourism) , TV (, 2006). (2004) , , , 44. 2 29 , 4) K-pop K-pop K-pop 5) 2. . (Richards & Munsters(eds), 2010) , (, 2012) 4) , (, 2006). 2004 12 , 2012 1 5) (K-POP) . 2016 18 2 , , ( , 2013. 2. 8) 45. 30 - - , , , . (, 2007) , , , , (living heritage), (Richards, 2007) , , . , , , (, 2003) , ( , 2002) , . , (, 2005) , , , , (, 2010) 46. 2 31 . - : - : () , () , () : ( ) [ 2-1] 47. 2 33 3 48. 3 35 1 1. () . 1993 , 2,000 ( ) - , [ 3-1] : 49. 36 - - , 5~9 40 (/) 9 1~2 30 T, 5 1~2 7 1~2 5 1~2 & 9 1~2 : < 3-1> 1905 - , , 1986 ( , 2012) 16,000 , 35,000 , 30,000 81,000 ( ) 50. 3 37 [ 3-2] : 2012 (BagStage) 5, 5 , , , (, 2012. 8. 6) 1500 21 - 3 1900 , 4 - 2013 3 12~6 2 - ( ) 51. 38 - - [ 3-3] : ( ) 2,000 , , , 10 , 4 (, , ) [ 3-4] : (2013. 6. 27) 52. 3 39 . , 2012 ( ) - 1,500 . 1989 2013 24 , , [ 3-5] : K-POP K-POP Collection 2012 , IT (K-POP ) - 2012 3() : 1 K-POP Collection in Seoul - 2012 9() : 2 K-POP Collection in Shanghai 53. 40 - - - 201 10() : 3 K-POP Collection in Okinawa - 2013 4() : 4 K-POP Collection in Seoul - 2013 6() : 5 K-POP Collection in Singapore K-POP Collection K-POP , , , K-POP , (FACON : Fashion & Concert) (K-POP Collection in Seoul ) 2013 4 K-POP Collection (FACON Village) , , ( , 2013. 4. 22) 2013 6 MEDIA CORP (ASIA STYLE COLLECTION) -- (, 2013. 6. 27) [ 3-6] K-POP Collection in Seoul(2013) : K-POP Collection in Seoul (); K-POP () 54. 3 41 2011 2011 2018 2011 11 5 ~ 12 ( ) 5 (, , , , ) [ 3-7] 2011 : 2013 (2013 ) 2013 5 3 ~ 5 26 KTX () , 55. 42 - - , , , - : , , , - : , , - : , - : , , [ 3-8] 2013 : 2013 () 1 , ( ) - 115 2 10 56. 3 43 () (~) - : - : (, ) - : , (10 ) - : - : 3~4 - -(--) 1 (2~5 ) - : - : 2 - -(--) : < 3-2> (I'm ) () 2012 11 7 I'm (I'm ) I'm , , , , 2013 3 - / (40 ) - (40 ) - (20 ) - (30 ) - : , , - : , - , , : I'm < 3-3> (I'm ) 57. 44 - - [ 3-9] (I'm ) : I'm () ( ) 1~5 (, 2013. 3. 13) [ 3-10] : 58. 3 45 2. () . 1986 ( ) - 2011 47 , , , , [ 3-11] : 59. 46 - - 2007 ( ) , , , , , - , , , , , , , - , , , , , - , , , , - , , , , , - , , , , : < 3-4> () [ 3-12] : 60. 3 47 2006 , ( ) 1 , 2 , - () [ 3-13] : 1994 (, 2010) 1 , 12 61. 48 - - , , 1950 (, 2007) [ 3-14] : () (Storehouse) 2000 - 1759 , , , (, 2010) 62. 3 49 [ 3-15] () : . 2000 , ( ) , , , 2013 4 14 , , , ( ) - : , - : , , - : & , , 63. 50 - - [ 3-16] : (()) () () , 2003 () ( ) () , () , () , () , () 2013 11 Healing with tea culture , 64. 3 51 () / - , , , , () / - , , - , , , , - - () / - , , , , , , , , , , , , (), - , , , , , , () - : , , - : , , , , - : , , , , : < 3-5> 11 1994 , 7 2013 20 , 20 Singapore Favourite Food 10 - SFF Village , , , 40 65. 52 - - [ 3-17] 2013 : http://www.greatsingaporesale.com.sg(); http://singaporefavouritefood.com/2013() , , , , - : - : , , - : , - : , , 66. 3 53 2013 9 1 [ 3-18] : (Gilroy Garlic Festival) 1979 2013 35 , ( ) , , , , (, 2010. 10. 11) 67. 54 - - [ 3-19] 2013 : , 10 (, 2010) 2013 180 , 6 3~4 - 1 , () , , , 68. 3 55 [ 3-20] : , 1966 ( ) + + + 1(// 1) 330~4 , 1 3(10, 11 30, 13 30) [ 3-21] : 69. 56 - - , , 2 , , - [ 3-22] : 70. 3 57 3. () . 6) , 1997 2009 ( ) 5 , 2013 - , 9, - , , , , , , 50~70 [ 3-23] : 6) () (, , ) 71. 58 - - 1998 , ( ) - 1, 2, - 1 : 20 - 2 : - : , , , , , [ 3-24] : 72. 3 59 () (, , , , ), (, , ), ( ) , , [ 3-25] : () , ( ) 210 . 7, 3 , 2 2, 1 2, 4 , 3 , 3 () , 5 , 5 73. 60 - - , , , [ 3-26] : 1960 (, 2012) 1980 74. 3 61 [ 3-27] : http://www.chateauxcountry.com () ( ) - , , [ 3-28] : 75. 62 - - . 1) (www.kozaza.com) 2012 , , , , [ 3-29] : (www.bnbhero.com) 2012 , , , 76. 3 63 , , , (/) 5 [ 3-30] : (2013. 6. 16) (www.airbnb.com) 2008 3 (Air Bed and Breakfast) , (, 2013. 6. 16) 2012 , 2012 250% . , 2008 400 , 3/4 300 2012 (, 2013. 2. 26) 77. 64 - - [ 3-31] : 2) (www.gites-de-france.com)7) 1951 1951 1 1955 146 - , , , , 7) (2012) 78. 3 65 . , , . 1969 , 1973 1998 2010 , , 2 , 15%, 25% 4. 1966 1966 5 (2, 7, 12, 17, 22, 27), 1999 - ( ) 79. 66 - - - , , , 2012 () , , 5 ( ) - ---5-( )- - [ 3-32] : , 2 80. 3 67 , , , , 2 - 2013 5 20 , , [ 3-33] : (); () 81. 68 - - (Chelsea Market) (The National Biscuit Company) 1900 , 1990 (, 2012. 2. 23) 1 , , , , , , (, 2012. 12. 30) [ 3-34] : 82. 3 69 , 4 ~9 (, 2010) , , (, 2007) [ 3-35] : 2012 (Seoul Farmers Market) 83. 70 - - , ( , 2012. 5. 31) 2012 6~11 , 2013 4~11 3 ( ) - : , ( , ) - : ( ) 2013 , [ 3-36] : 84. 3 71 2 1. () , () , () , () () ( , ), , (), () () () , , , / () () 85. 72 - - 2. , 86. 3 73 , . 87. 3 75 4 88. 4 77 1 1. () . 1) : 2015 2010 2015 ( , 2010. 5. 31) , , - (Umbrella Brand) - 89. 78 - - - - (Literacy) - 2013 , , 3 ( , 2013. 3. 20) - : 6 - : , , - : 50 - : , - : 5 - : , 90. 4 79 ( ) 2009 6 ~ 2014 2, , , ( ) 2013 , , - : , , - : , Concept Korea , , - : , 1 [] [] < > < > [ 4-1] () 91. 80 - - 2) 2010 2010-11 , 2012 , ( ) 2010 - - (, , , , ) - , 2011 - + - - 2012 - 3 - - - - - (, , ) : < 4-1> (2010-2012) 2013 2 , , , , 92. 4 81 . 2010 ( , 2010. 1. 14) 2011 , , ( , 2011. 4. 26) - : , - : 2 , - : , 2013 , , , ( ) 2. () . 2001 ( , 2013. 3. 11) 93. 82 - - ( , 2012. 11. 26) , , 2012 5 ( , , , , ) 7 , 15 22 , 2013 ( ) R&D BI , , BI , - () ( /) - * , : * < 4-2> 2012 94. 4 83 2010 (/) (www.koreataste.org) , / , , ( , 2012a) [ 4-2] (www.koreataste.org) 95. 84 - - 2012 ( , 2013. 3. 11) , 2013 - (K-Culture) - (K-Pop, Drama + K-Food ) . 2009 ( ) - , , ( ) , aT, 96. 4 85 () () , () aT 1 : R&D 2 : [ 4-3] , , , , 5 - : , , , 3,700 - : , - : , , - : , , - : 97. 86 - - () , , ( ) - : , , - : , 2007 10 2012 12 74 < () > ( , 2010 ) - : , , - : () * , < > < > : 98. 4 87 . - 2013 6 ( , 2013. 6. 11) - - - - , , - , , 99. 88 - - - - < > - () - () - - < > - () - () - - - < > - () - () () - - < > - , () - , () - - DB < > - DB () - DB () - / - - < > - , , , () - , , , () : (2013. 6. 11) < 4-3> - 100. 4 89 < > ( ) . , , , , , , ,, , , , . . , . . () . 500 () ( 18) - : - : (99.9.20 ) - * 1966 17 * () () () - , 300 30 , 10 : (2013. 6. 11) 101. 90 - - 3. () . ( , 2013. 6. 3) 2012 () ( ), () 2013 3 - - 102. 4 91 ( ) - 150 - , - , VIP - (, ) ( ) - , , ( ), , , , 2011 2012 12 56 , 80% ( ) 103. 92 - - 2011 , , , , , , , 2012 , , , , , (), , , , , , , , , , , , , , , , , , , , ( ), : < 4-4> 104. 4 93 , ( ) 2009 2009 10, 2010 325, 2011 485 , 2012 650 (www.hanokstay.or.kr) () - () - - - - - , , 105. 94 - - () ( ) 8) 332(2012 ), 67 (2013 1 ), '11.10 ~ '12.12( ) 4,805 145 55 9 11 8 81 4 2 2 4 2 9 332 235 90 18 19 10 128 4 6 5 5 2 19 541 : < 4-5> 1 (www.koreastay.or.kr) - : , , () - : , , 2012 Fun Korean Lesson Trip(FKLT) 8) 106. 4 95 < : Fun Korean Lesson Trip> FKLT(Fun Korean Lesson Trip) - , K-pop - 5 20 , 67 - 2012 4 ( 2, 2), 78(, , , 15) 468 . 2008 ( , 2012. 7. 16) 2012 5 R&D 107. 96 - - 2008 2009 () 2010 2011 () 2012 : < 4-6> (2008-2012) ( ) 2011 ( ) 2011 2 2012 4 108. 4 97 4 1 1 45 25 25 , , (3 ) , (), (3,4), 6 (160 ) 3 (144 ) 2 (80 ) : < 4-7> (2013) 2012 ( ) 2 12 , , , (1) (1) . - ( ) 2012 7 (MOU) ( , 2012. 7. 3) 109. 98 - - - : () , , () - ( ) : , (MOU) , , () (R&D) - , () - () () () ( ), () , , : (2012. 7. 2) < 4-8> - 110. 4 99 . , 230 (, ) ( ) 2012 21,971 , > > 3 1,301 162 8 2,064 5,599 967 1,458 1,002 3,159 2,076 2,932 1,240 21,971 : (2013. 4. 3) < 4-9> 2013 4 (, , ) , , , 111. 100 - - 4. . 2008 ( ) ( ) 3 , 2011 5 2013 - '08 : 2 ( , ) - '10 : ( 10 ) * MOU ('09.12.17) : 2010 2 - '11 : , , - '12 : 112. 4 101 '08 '09 '10 ( ) ( ) '11 () () : < 4-10> - (, ) - (, ) - ( , ) 113. 102 - - < > ( ) - , o o , ( ) - o ( ) o , o , : . 2008 ( ) 114. 4 103 2008~2012 39 , 2013 6 26 '08 4 , , , '09 6 , , 5, , , '10 8 , , , , , , , '11 6 , , , , , '12 15 , , , , , , , , , (), , , , , '13 (6 ) 26 , , , , , , , , , , , , , , , , , , , , , , , , , : < 4-11> , , , , 2013 6 (MOU) (6.20 ~ 8.31) 115. 104 - - [ 4-4] () : ( ) 2005~2012 208 167,580 , 2013 15 (2013 6 ) 2005 2006 2007 2008 2009 2010 2011 2012 () 38 32 19 28 20 21 30 20 208 () 4,925 11,398 13,175 22,778 17,313 27,777 47,650 22,564 167,580 : < 4-12> (2005-2012) 116. 4 105 * -- 15,000 - 15,000 -, 15,000 -- 15,000 - 15,000 - 15,000 - 15,000 - 15,000 -- 28,000 -- 28,000 --, 28,000 -- 28,000 - 15,000 - 15,000 - 28,000 : * (15,000), 2(28,000) < 4-13> 2013 117. 106 - - 2 1. () , () , () , () () , () () 118. 4 107 () () , , , ( ) ( ) 119. 108 - - 2. , , , (MOU) - -(2013 6) : - -(2012 7) : (MOU) - -(2013 6) : 120. 5 121. 5 111 1 1. (ICT) , - - , (, 2012) , , , (upcycling) 122. 112 - - , , , - () () - (, 2012) 123. 5 113 2. . 4 - - - - [ 5-1] . . 124. 114 - - , 125. 5 115 [ 5-2] - - - - - - - - - - < 5-1> 126. 116 - - 2 1. . 1) 2) , 127. 5 117 , , 9) (4. ) . 1) 2) () () + (), () + , () + 9) 6 () 128. 118 - - (), (), () (, ) , < : (() )> ~ P&T~ (Stream) - : , - P&T : , - : , : 129. 5 119 ( ) () 2. . 1) 130. 120 - - , 2) () () - () : () - () : () , - , ( : 1 1 ) . , 131. 5 121 () () < : @> @ , , . @ , , , . , , @ , , 2012 10 @ < > , [ 5-3] @ : : @ 132. 122 - - ( ) - , , , () - , 133. 5 123 < : Fte de la Gastronomie> 2010 2011 9 - 2013 1 3 9 20~22 , - 2011 (la terre), 2012 : (terroirs : cration & tradition) , 2013 - , - 2011 , 1 , 2013 80 (, , , , ) , , , [ 5-4] ( : 2012, : 2013) : http://rendezvousenfrance.com; http://www.fete-gastronomie.fr/fr; (2011. 8. 9) 134. 124 - - . 1) , , , ( ) ( ) one-stop 2) 135. 5 125 - , , , /, NPO, - , ( : ) ( ) 3. . 1) 136. 126 - - 2) , , (, 2012d) 2013 , - - - 137. 5 127 - - - - - I, J, U , , - DB - DB - , , , - DB 138. 128 - - , - ( ) , , NPO, , , , , , 139. 5 129 (4. ) . 1) 2) 2011 140. 130 - - - , , , , - 2011 : 10 ( ) - 2012 : 80 ( ) 2013 3 90 - : ( , ) - A : - B : 5 , , IT, 4 , , , , , , , , , , , , , , , , FIT , IT IT IT , : < 5-2> , , , 141. 5 131 < : > FIT , 2012 , , , - , ( , , , , ) - , , , , [ 5-5] : : (2013); 142. 132 - - (), , , - (() ), , (/, ), ( ) - , , , ( ) () 143. 5 133 < : > () - - - () () - () ( ) - , : 144. 134 - - . 1) , , 2) 2005 - 2013 ,,, ,, 6 145. 5 135 < : > () () () (Food Curator) () () , , , , () F&B, , , : // , (, ), , , , 1 1. , 2. : 2 3. : , , 4. : , , 3 5. () 6. () 4 7. 8. 9. < 5-3> 3 : 146. 136 - - 4. . 1) , 2) - 2006 , 147. 5 137 , , , , , , , 2013 - - - DB 148. 138 - - - ( , ) - - - ( ) - . 1) () , 2) ( ) 149. 5 139 , , , NGO, 150. 140 - - . 1) , 2) DB 151. 5 141 3 - ( ) - - ( ) - - () - - - - () - 152. 142 - - - - - - - - - - - - - 153. 6 154. 6 145 1 , () , () , () , 3 - - - 4 155. 146 - - 1) - - 2) - - 3) - - - 4) - - - . 156. 6 147 2 , , . () , () , () , 157. 149 (2012), 2012, , , 49, pp. 8-14. (2004), , CEO Informatio n, 439, pp. 1-22. (2003), : , , 9 1, pp. 3-27. (2005), : , , 29 1, pp. 9-26. (2001), , . (2004), : , . (2005), , . (1999), , . (2011), , . (2011), , . (2011b), . (2012), , : . (2011), - -, 70 , , pp. 111-128. (2012), , . 158. 150 - - (2006), , , 24 , pp. 20-30. (2007), , . (2011), , : . (2012), , . (2008), , . (2012), , . (2012), , . (1998), , . (2012), , . (2005), , , 11 3, pp. 217-236. (2004), , . (2010), , . (2007), , . (2012), K-pop , , 36 2, pp. 31-56. (2005), , , 11 5 , pp. 405-425. 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ABSTRACT 157 ABSTRACT Revitalization Plans for Convergence of Culture and Tourism Industry - Focusing on Living Culture Resources - In line with the convergence development paradigm of the creative economy era, the trend for convergence is expanding throughout the tourism industry. Accordingly, an increased emphasis is placed on driving the convergence of tourism and various other sectors. Cultural resources have been a key target of convergence in the tourism industry. However, cultural resources in terms of living culture were somewhat neglected from the main object of attention in cultural tourism policy. As the demand for cultural tourism is increasingly segmented and diversified due to individual interest, taste, and sensibility, it is necessary to take note of upcycling strategies to rediscover the potentials of living culture resources in cultural tourism and to heighten the value thereof. In particular, since living culture resources can create various tourism attractiveness based on local daily life and culture, they are greatly significant in that they can promote the revitalization of convergence tourism at the regional level. Against such backdrop of the trend and challenges of tourism industry, the purpose of this study is to suggest revitalization plans for convergence of culture and tourism industry focusing on living culture resources(culture of food, clothing, and shelter, market etc.). 165. 158 - - This study proposed the following four goals for a revitalization policy of convergence of living culture and tourism industry: 'realize creative economy through the convergence of living culture resources and tourism industry'; 'meet various tourists' demands and enhance their awareness for the value of coexistence'; 'revitalize the regional economy through the improvement of regional income and job creation'; and 'promote the development of socioeconomically sustainable tourism'. The main directions that the revitalization policy of convergence of living culture and tourism industry should carry forward are as follows: first, expand creative and convergent application of living culture resources as tourism resources; second, establish a virtuous circle between enhancement of tourism industry competitiveness and regional development; third, promote the development of sustainable tourism based on locality. The four major strategies and the main tasks for each strategy suggested to promote the revitalization of convergence of living culture and tourism industry are as follows: 1. Creative and convergent application of living culture resources as tourism resources With a creative and convergent approach based on local living culture resources, tourism contents should be developed along with the revitalization of storytelling unique to each region. In addition, it is necessary to develop and sell various tourism products so that living culture resources can contribute to the revitalization of tourism industry. 2. Constructing a platform for the improvement of tourism competitiveness of living culture resources 166. ABSTRACT 159 In order to revitalize the convergence of living culture resources and tourism, a stage must be set where tourism providers and consumers can meet directly and indirectly through the medium of living culture resources. First, as offline platforms for the revitalization of living culture tourism, it is necessary to keep on creating urban marketplaces for tourism based on living culture resources. As pilot projects for this plan, food tourism and fashion tourism marketplaces are to be carried out, respectively based on food culture and clothing culture among living culture resources. In addition, in order to sell stay-type tourism products based on various local tourism resources, an online platform should be constructed that serves as an one-stop window connecting the market(tourism demand) and the region(tourism supply). 3. Building a tourism industry ecosystem based on living culture It is necessary to actively foster tourism community business in order to have local people realize the value and importance of living culture resources as sociocultural tourism resources and develop tourism products. Also, assistance to business starters must be carried out to promote continuous job creation in the field of living culture convergent tourism industry. In addition, tourism professionals should be trained as leaders who will actively promote the development of tourism utilizing living culture resources characteristic of each region. 4. Providing an institutional basis for the revitalization of convergence of living culture and tourism industry It is necessary to reinforce institutional support in order to promote socioeconomically sustainable regional development by revitalizing convergence of living culture and tourism industry. These institutional 167. 160 - - support should be approached from a mid- and long term perspective, and should place emphasis on software projects focused on cultural tourism program development utilizing local living culture resources, and also on humanware projects designed for the empowerment of local people as tourism providers. Also, it is necessary to strengthen the connection and cooperation among stakeholders in order to lead convergence of various living culture resources and tourism into progressive directions and to improve the effectiveness of policy enforcement. Lastly, a channel of information sharing should be established and maintained so that information about tourism related projects, which are carried out by various governmental departments, can be given to local tourism providers through a unified system. 168. ( ) ( HK) ( ) - - 154 02-2669-9800 02-2669-9880 http://www.kcti.re.kr 2013 7 2013 7 () ISBN : 978-89-6035-409-8 93300