1. Gamification Open Seminar 2012 A Mapping of Game Design Elements and Gamification : 2012 5 31() : (303) (Fun Designer, ) Email: quesera21@paran.com Twitter: @quesera21 Facebook: www.facebook.com/hyungsup.yoonCopyright by Hyungsup Yoon 2012

2. 1. Gamification Gabe ZichermanSebastian Deterding,Dan Dixon,Rilla Khaled,Lennart E. Nacke Copyright by Hyungsup Yoon 2012

3. 2. Gamification Copyright by Hyungsup Yoon 2012

4. 2. Game (Keywords) Costikyan Huizinga) Crawford Sutton-S Avedon/ Johann Caillois Parlett Suits mith Abt / , / / / / Copyright by Hyungsup Yoon 2012

5. 2. Game (Keywords) () () , . A game is a system in which players engage in an artificial conflict, defined by rules, that results in a quantifiable outcome. Katie Salen and Eric Zimmerman, Rules of Play, The MIT Press, 2003. Copyright by Hyungsup Yoon 2012

6. 2. Game (Keywords) Copyright by Hyungsup Yoon 2012

7. 2. Game < > : / 3 (1) /: (2) ( ) (3) + () , , , 2004. http://www.hyunbi.net , ( ) 1) , 2) , 3), 4), 5) , 6), 7) , 8) 8 http://algorithmancy.8kindsoffun.com . , , 2005 http://www.theoryoffun.com/ Copyright by Hyungsup Yoon 2012

8. 2. Game Alexandre Garneau (14 Forms of Fun) 1. Beauty () 8. Physical Activity 2. Immersion () ( ) 3. Intellectual Problem Solving 9. Love () ( ) 10. Creation () 4. Competition () 11. Power() 5. Social Interaction 12. Discovery (/) ( ) 13. Advancement and Completion 6. Comedy() ( ) 7. Thrill of Danger 14. Application of an Ability ( ) ( ) Copyright by Hyungsup Yoon 2012

9. 3. (Nicole Lazzaro) 1. Easy Fun Chase Wonder Discovery Engine 2. Hard Fun Master Challenges Self-Motivating Tasks 3. People Fun Work Together Conflict Resolution 4. Serious Fun Create Meaning Eco-Recovery Simulator Copyright by Hyungsup Yoon 2012

10. 3. ( ) (being) : , (), (doing) : , , , (having) : , , , , (seeing) : , TV, , , , Copyright by Hyungsup Yoon 2012

11. 3. Reading Hearing Hearing Hearing Imagination Seeing Seeing Seeing Perceptual Imagination Doing VR / AR Fun Playing Playing Interaction Interaction Cognitive Fun Copyright by Hyungsup Yoon 2012

12. 4. Game (Malone model)Fun of Gameplay in theMalones frame Goal Uncertain Outcome Challenge Self-Esteem Good Sensory Curiosity Computer Curiosity Cognitive Curiosity Game Intrinsic Fantasy Fantasy Extrinsic Fantasy Malone(1980) , . 1980 , , . Copyright by Hyungsup Yoon 2012

13. 4. Game (SCI Model) Ermi & Myr(2005) Malone 3 , , , Copyright by Hyungsup Yoon 2012

14. 4. Game (Yoons Model) Fun of Online Gameplay , Malone(1980) + Ermi & Myr(2005) + 4 Copyright by Hyungsup Yoon 2012

15. 4. Game (Yoons Model) MMORPG (Goal) (criteria) / / / WOW Lineage2 Aion(Alternative) Copyright by Hyungsup Yoon 2012

16. 4. Game ( ) Curiosity Social Challenge interaction Creation Extrinsic Reward Competition Variety of Choice CooperationSelf-Determination Expectation Community Sense of Control Uncertainty Completion Superiority Positive Social / Acknowledgement Achievement Self-Efficacy Intrinsic Motivation Extrinsic Motivation Desire for Fun Copyright by Hyungsup Yoon 2012

17. 5. Game Design gamification Gamification Game Design Point System Challenges Leveling Competition Sense of Control Badging and Status Uncertainty/Expectation Leaderboards Instant Feedback Challenges Rewards Rewards/Incentives Achievement (SAPS) Self-efficacy 1. ( ) 2. ( , , Positive Social , ) Acknowledgement 3. (, , ) 4. (, , ) Copyright by Hyungsup Yoon 2012

18. 6. !! Thefuntheory.com : Piano Stairs Bottle Bank Arcade Copyright by Hyungsup Yoon 2012

19. 6. !! Deepist Bin Fun CF Copyright by Hyungsup Yoon 2012

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21. 6. !! Nudge : , Q. ? A1. : . A2. : . A3. : . Copyright by Hyungsup Yoon 2012

22. 6. !! (Fun Design) Copyright by Hyungsup Yoon 2012

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24. 6. !! The latest in Wii technology: video game urinals Copyright by Hyungsup Yoon 2012

25. 7. : + TECH + ART + Design = ? Copyright by Hyungsup Yoon 2012

26. 7. Copyright by Hyungsup Yoon 2012