이벤트 기부의 새로운 패러다임 박성수_대구대_20111028

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기부의 새로운 패러다임 박성수 박태웅 손영종 김명찬

description

개미와 베짱이 이야기를 통해 기존의 기부문화와는 다른 소통을 통한 새로운 기부문화의 패러다임을 제시합니다.

Transcript of 이벤트 기부의 새로운 패러다임 박성수_대구대_20111028

  • 1.
  • 2. :
  • 3. 21 : 10 ~ 30 ,
  • 4. Reality Imagination
  • 5. ? Passive Materialistic Company Image Making
  • 6. ? Active Communication Integrity
  • 7. < > A 20 B 110 C 150 TV News ,
  • 8. Enjoy Chance Sympathy Communication Interesting Durability OPEN
  • 9. 123
  • 10. 45
  • 11. 1
  • 12.
  • 13. Q. ? 23 26 22 , , . ! ? , . , , . . . ! Communication Active Integrity : 2011. 10. 25 FGI, n=3
  • 14. 2
  • 15.
  • 16. Past Present To , Future To , ,
  • 17. 3
  • 18.
  • 19. & SNS .
  • 20. 4
  • 21.
  • 22. Facebook 1 2 RC RC RC RC RC . RC . 000 LED . .
  • 23. Facebook 3 4 ! www.facebook /xxxxxxx RC LED LED ! . . . . Facebook ! . .
  • 24. 5
  • 25.
  • 26. 1 K.C.D Shop 2 Share with The Tree 3 Our Dream
  • 27. Knowledge K.C.D Shop Study room Facebook ID mileage Communication K.C.D Shop Cafe Facebook ID mileage Donation mileage , mileage mileage mileage
  • 28. Facebook mileage [email protected] Facebook mileage mileage SMS . 2011.10.XX
  • 29. Expected Effect Face book mileage Facebook . ,
  • 30. Long Event Project
  • 31. Facebook MT
  • 32. 3C Facebook 3C = 3Choice,
  • 33. 1. TR Zone Think Rest ? . .
  • 34. 2. MT Zone MT
  • 35. Expected Effect TR Zone MT Zone , . . MT Zone
  • 36.
  • 37. Our Dream Our : Facebook , . Dream : .
  • 38. How To Donate1 Facebook , , . 2 () . , , , () ( ) . 3 () Facebook . ,
  • 39. Expected Effect . .
  • 40. Expected Effect
  • 41. Expected Effect