이벤트 기부의 새로운 패러다임 박성수_대구대_20111028
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기부의 새로운 패러다임 박성수 박태웅 손영종 김명찬
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개미와 베짱이 이야기를 통해 기존의 기부문화와는 다른 소통을 통한 새로운 기부문화의 패러다임을 제시합니다.
Transcript of 이벤트 기부의 새로운 패러다임 박성수_대구대_20111028
- 1.
- 2. :
- 3. 21 : 10 ~ 30 ,
- 4. Reality Imagination
- 5. ? Passive Materialistic Company Image Making
- 6. ? Active Communication Integrity
- 7. < > A 20 B 110 C 150 TV News ,
- 8. Enjoy Chance Sympathy Communication Interesting Durability OPEN
- 9. 123
- 10. 45
- 11. 1
- 12.
- 13. Q. ? 23 26 22 , , . ! ? , . , , . . . ! Communication Active Integrity : 2011. 10. 25 FGI, n=3
- 14. 2
- 15.
- 16. Past Present To , Future To , ,
- 17. 3
- 18.
- 19. & SNS .
- 20. 4
- 21.
- 22. Facebook 1 2 RC RC RC RC RC . RC . 000 LED . .
- 23. Facebook 3 4 ! www.facebook /xxxxxxx RC LED LED ! . . . . Facebook ! . .
- 24. 5
- 25.
- 26. 1 K.C.D Shop 2 Share with The Tree 3 Our Dream
- 27. Knowledge K.C.D Shop Study room Facebook ID mileage Communication K.C.D Shop Cafe Facebook ID mileage Donation mileage , mileage mileage mileage
- 28. Facebook mileage [email protected] Facebook mileage mileage SMS . 2011.10.XX
- 29. Expected Effect Face book mileage Facebook . ,
- 30. Long Event Project
- 31. Facebook MT
- 32. 3C Facebook 3C = 3Choice,
- 33. 1. TR Zone Think Rest ? . .
- 34. 2. MT Zone MT
- 35. Expected Effect TR Zone MT Zone , . . MT Zone
- 36.
- 37. Our Dream Our : Facebook , . Dream : .
- 38. How To Donate1 Facebook , , . 2 () . , , , () ( ) . 3 () Facebook . ,
- 39. Expected Effect . .
- 40. Expected Effect
- 41. Expected Effect