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和用户一起做设计 2011-07
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和用户一起做设计 吴卓浩,用户体验总监 weibo.com/uxworks
Transcript of 和用户一起做设计 2011-07
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和用户一起做设计吴卓浩,用户体验总监weibo.com/uxworks
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“free” ≠ free
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beta + data
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UGC x SNS
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U S E R Sconsumer contributor developer
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improve
test
design
research
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Qualitativesample
truth
empathy
insight
improve
test
design
research
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Quantitativemetrics
data sample
overview
beyond data
improve
test
design
research
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Project Impact
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Project Impact
Design leverage on
research and test?
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B&O Serene (Nov 2006) iPhone (Jan 2007)
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B&O Serene (Nov 2006) iPhone (Jan 2007)
Design for users,
or for you?
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Can needs be created?
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How to deal with
user data and feedback?
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Create a fusion reaction!