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국제경영세미나 발표자료 1
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Transcript of 국제경영세미나 발표자료 1
- 1. Cultural Environments of International Marketing /
Cross-cultural Buyer Behavior
MBA
2. Contents
3. 4. , 5. 2. Modifying an American Consumer Behavior Model for
Consumers in Confusion Culture: The Case of Fishbein Behavioral
Intention Model
- Introduction
6. Culture Collectivism in Confucian culture 7. Fishbein behavioral Intention Model 8. Modified Fishbein Model 9. Conclusion
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