[위즈돔] 서울,공유경제를만나다_1_이장님
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Transcript of [위즈돔] 서울,공유경제를만나다_1_이장님
Collaborative Consumption
Graduate project on collaborative consumption by Nadya Rodionenko
Graduate project on collaborative consumption by Nadya Rodionenko
The age of access
The new sharing economy
Me --> We
The Bright Future of Car Sharing
http://futureofcarsharing.com
collaborative consumption
is built around 3 systems:
Product service systems
Redistribution markets
Collaborative lifestyles
Underlying principles that make the systems work are;
Trust between strangers
Belief in the commons
Idling capacity
Critical mass
Drivers
P2P Technologies
Resurgence of community
Environmental concerns
Cost consciousness
Identity – a way of uniquely identifying people in the system
Presence – a way of knowing who is online, available or otherwise nearby
Relationships – a way of describing how two users in the system are related (e.g. in Flickr, people can be contacts, friends of family)
Conversations – a way of talking to other people through the system
Groups – a way of forming communities of interest
Reputation – a way of knowing the status of other people in the system (who’s a good citizen? who can be trusted?)
Sharing – a way of sharing things that are meaningful to participants (like photos or videos)
Social software honeycomb
Reputation management cycles on the social web
5 KEY TRUST MECHANISMS
1. Personal profiles
2. Officail verification
3. Degrees of separation
4. Peer reviews & ratings
5. High-touch : In-person screening
Personal profiles
Officail verification
Degrees of separation
thredUP leaderboard.
thredUP Badges
couchsurfing references
Peer reviews & ratings
High-touch : In-person screening
“Sharing appeal” by generation: GenX surprise
Perceived “benefits” of sharing: a personalized value
Perceived “benefits” of sharing: a personalized value
Barriers to sharing: it’s all about Trust
New success metrics for marketers
Our nation has the ‘will’, it just needs more of the ‘way’.
Solo, But Not Alone
@ejang