商業模式創新講座 120406
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商業模式創新講座 - 中國生產力中心 中國生產力中心- 簡報日期:101年4月6日 1 簡報日期:101年4月6日 簡報人員:劉基欽
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Transcript of 商業模式創新講座 120406
- 1. - - - 10146 1
- 2. 1. 2. 3. 4. 5.
- 3. 1.
- 4. .. Business Model Source:http://farm4.static.flickr.com/3153/3059807529_9aa5f159f8_o.jpg
- 5. Business Model
- 6.
- 7. Business Model Generation Alex Business Model Source:http://www.businessmodelgeneration.com/images/coreteam_alex.png
- 8. KP KA (VP) (CR) (CS) (KR) (CH)(C$) (R$)
- 9. 2.
- 10. 2005 50% 2008 2/3Source:http://www.thetechherald.com/media/images/200943/IBM_2.jpg http://www.infotoday.com/il99/hotlinks/eiu.gif 10
- 11. / IBM 11
- 12.
- 13. 3.
- 14. KP KA (VP) (CR) (CS) (KR) (CH)(C$) (R$)
- 15. SKYPE KP KA (VP) (CR) (CS) (Payment (Mass Providers) Customized) (Distribution (Partners) (KR) ) (CH) Skype.com(Telco Partners) (Headset Partnership)(C$) (R$)(Software Development) (Free)(Complaint Management) SkypeOut 15
- 16. 1.(Target Customer Segments) Market Segmentation1. 2.()
- 17. 2.(Value Proposition)? Job to be done
- 18. (Newness) (Performance) (Customization) (Getting the job done) (Design) /(Brand/status) (Price) (Cost Reduction) (Risk Reduction) (Accessibility) /(Convenience/usability)
- 19. 3.(Distribution Channels) Ex. 1. Skype.com 2.() (Headset Partnership)
- 20. 4. (Customer Relationships) 1.() () 2. 3. 4.Ex.(Mass Customized)
- 21. 5.(Key Activity) Ex. 1.
- 22. 6.(Key Resources) Ex. 1. 2.
- 23. 7.(Key partnership) Business AlliancesEx. 1. 2.
- 24. 8.(Cost Structure) Ex. 1. 2.
- 25. 9.(Revenue Model) Ex. (Free) () SkypeOut Source:http://shop.skype.com/i/images/phones/cordless-router/rtx-dualphone-3088/lrg/ft.jpg
- 26. 4.
- 27. KP KA (VP) (CR) (CS) QR (KR) (CH) (C$) (R$) 28
- 28. Source:http://www.g-winner.com/TW/images/cf03.jpg
- 29. 30
- 30. vs ( ) (20 ) , () (4)
- 31. : : :
- 32. 5.
- 33. KP KA (VP) (CR) (CS) A ? A (Job to be done) (KR) (CH) /A (Value Proposition)(C$) (R$) 34
- 34. http://big5.cri.cn/gate/big5/gb.cri.cn/16248/2007/03/09/2065@1489487_1.htm 35
- 35. Job-to-be-done trees
- 36.
- 37. (Innosight):,,/(IT), 38
- 38. (A2-1) (A2-2) 39
- 39. - - 3~6 40
- 40. Leading the Way with Knowledge and Innovation