梁蔼彤 广告1101 20111304337

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FIFA World Cup Fantasy

description

主题为 麦当劳在世界杯期间的广告活动展示

Transcript of 梁蔼彤 广告1101 20111304337

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F I F A W o r l dC u p F a n t a s y

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Release 12 limited edition

World Cup French fries boxes

To welcome the arrival of the World Cup, McDonald's fries box (in the package and Bulk) change the classic red edition to 12 models bold, eye-catching commemorative illustrations. These

designs with exquisite original street art present the beauty and passion to customers and fans of football events.

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Have fun with the box

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McDonald's launched a special football entertainment APP "GOL!", Claims to find the best talent for pitching up to people.

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In China, McDonald's will launch two highly interactive mobile game through the official micro-channel - "Jimmy overlord field" to invite their fans to seize the restaurant, marked the team's home supports; "Mc Nuggets home" game can be predicted As a result, McDonald's fans to find the "octopus Paul."

24 HOURS

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2 4 h o u r s f a n s f i l l i n g s t a t i o n

During the World Cup, McDonald's working for the fans to create a "fan gas station." Not only there are more than 620 events

throughout the 24-hour restaurant offers live, still live chicken wings promotional launch period, so the fans can have fun with

friends.

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B r a z i l h e a t b a k e d f l a v o r m e n u

Without having traveled to Brazil, McDonald prepared for all the fans of the unique South American World Cup theme samba style menu

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