Post on 23-Dec-2014
description
Moses GomesAt BSSIA, 6TH June 2014
How many have heard of Digital
Marketing / Internet Marketing?
Why is it so important?
130 MN Internet
users in India
900 MN Interne
t users in
India through
mobile
India ranks 3rd in world
in Internet penetration
40% of SME’s are
already spending
on Internet Mktg
A New Media Map
• What’s different?– Fast– Cheap– Accessible– Decentralised– Democratic– Flexible – Rapidly changing– And MASSIVE!
Massive: Size and Change
• eBay– 14 Million auctions
• Wikipedia– 6 Million articles– 50 languages
• YouTube– 100 Million videos
• Warcraft– 8 Million players
Do you have:• Website• Forum• Blog• Wiki• Social networks
• User• Group• Promo page
Do you:• Answer emails• Let users submit
content• Unmoderated?• Leaving up bad
comments?
• Join conversations going on in other places about you, your industry, your community?
• Have someone responsible for this?
Internet Marketing
Social media (SMO)
Search Engine optimization(SE
O)
Pay – Per – Click (PPC)
Internet Marketing
SEO
PPC
SMO
Social media is
• Having conversations online• and sharing of information• A new web tool or technology that connects people
The old communication model was a monologue, the new is a dialogue
Social media tools
• Blogs –
• Microblogs -
• RSS -
• Widgets -
• Social networks -
• Social bookmarks -
some more..
• Podcasts -
• Video sharing sites -
• Photo sharing sites -
• Virtual worlds -
• Wikis –
• Slide Sharing -
and some more…
Why social media is important
• Borderless-can reach an international audience• Multimedia opportunities: reach more audience• Drive traffic to your websites• Increase SEO• Gather feedback and build relationships with TA• Lower cost, but not free
Pitfalls of social media
• Skills/knowledge gap• Lack of understanding of etiquette• Loss of control• Can cause reputation damage• Often public, immediate and permanent• Viral in nature
DIY for Digital
Marketing / Social Media Marketing
Key points to look for in Website
• Meta Tags and Web page title
• Google analytics integration
• Domain name registration in your name
• Test Enquiry page• Search engine submission
(screen shots)• Google places registration • No internal webpage
scroll
• Original images, or purchase royalty free
• Content original or re-write
• Each product should have different URL with keywords and site map
• URL mapping with domain name
• Social media URLs creation
• Responsive website
Product mapping
Website title
Right click and click on view
page source, to view meta tags
Meta Tags, this should contain
all your keywords
Here check your domain registrar
details
Further it provides company
name, email id and other
details
Original images
Product URL
Site map for better SEO
results
Google Places registration
Submit URL to Google, yahoo, bling, AOL, etc
Monthly hits
No of hits
Key points in social media
• Customize URL for Facebook page after 25 likes https://www.facebook.com/StAngelos
• Customize URL in Google+ after one month usage https://plus.google.com/+dominos
• Complete profile for all the social media websites• Require different sizes of logos and cover images,
need to make those appeling
Customized URL
Cover image
and logo
Complete profile &
other details
Customized url
Cover image
and logo
Content
Company page on linkedin
Customized URL for Instagram
Customized URL for
handle
Cover image
Key points in SEO
• Website has to pass W3C rules• Most of the points are covered while making website• SEO helps a marketer’s website become listed
prominently on the Search Results Page of Search Engines (Google, Yahoo!)
• Write list of keywords like product names, generic names, competitor names, exhibition names, product required for process, etc.
• Do search online to generate a list and then use google keyword locator tool for finalizing the keywords
Outsource SEO
• Once you have made website, start the process of interacting with at least 10 SEO agencies and take quote.
• Quote varies for different countries since google is present in 220 countries
• Negotiate at phase wise deal, each phase will be six monthly and target 10 to 20 keywords for each phase and increase by 20.
• Get reference list of 5 clients, the keywords on which their SEO is being done. Do personal check on this and speak to references
• Check their SEO reporting format• Post this decide on the best agency or ask friends.
ONLINE ADVERTISING
• Contextually relevant ad placements (typical ad placements based on content that matches advertisers areas of interest)
• Rich-media (transactions and data gathering are built directly into the ad unit)
• Sponsorships• Affiliations (ad serving
networks that deliver click-throughs to your site)
• When someone is searching for your company you want to influence their results as much as possible. If you adequately represent yourself through internet marketing, you could influence the first seven or eight results of their search.
• Those organizations which neglect internet marketing are not only neglecting the lion’s share of lead generation opportunities, but they also risk being misrepresented by a competitor or a disgruntled consumer.
• Companies who don’t engage in internet marketing now are no better off than the organizations who neglected making their own website two decades ago.
Conclusion
Recommended Blogs and books
• Steve Rubel.com • Brian Solis.com • Neville Hobson.com • Ste Davies.com • PR Squared by Todd Defren • Mashable • Wolftstar
• Reality check by Guy Kawasaki• The Social Media Bible by Lon Safko and David K.
Brake• The New Rules of Marketing and PR by David Meerman
Scott• Crush It by Gary Vaynerchuck
For More Information – Follow me
Follow me – click following links
• Facebook https://www.facebook.com/moses.gomes • Twitter https://www.twitter.com/InspectorDhola • Slideshare http://www.slideshare.net/gomesrelations • Linkedin http://www.linkedin.com/in/mosesgomes • Blog http://www.mosesgomesblogs.blogspot.in • Pinterest http://www.pinterest.com/mosesgomes • Instagram http://www.instagram.com/mosesvgomez • Email – mosiegomie@gmail.com • Mobile - +91 9833961636