Post on 12-Aug-2015
What Factors Should
A Company Review
Before Deciding
To
Go Abroad ?
By Mausumi Mohanta
Deciding –
• Whether To Go abroad
• Which Markets To Enter
• How To Enter The Market
• The Marketing Program
• The Marketing Organization
Competing on a
Global Basis
Factors That Draw Companies
To International Market
• Better Profit Opportunities
• Large Customer Base
• Reduce Dependency on a Market
• Counterattack Global Competitors
• Encouraging Government Policies
Lots Of Risks !!
Risks !!
• Different Foreign Preferences
• Foreign Business Culture
• Change In Commercial Laws
• Lack International Experience
• Foreign Regulations And Unexpected Costs
The Internationalization Process
Typically has four stages
• Irregular Export Activities
• Export via Independent Representatives
• Establishment of one or more sales subsidiaries
• Establishment of Product facilities abroad
The Internationalization Process
To Establish As A Global Organization
Company needs to Optimize its
Sourcing, Financing
Manufacturing and Marketing