In summary

• Customer

• Business Model

• Validation (MVP)

Financials

By Moyan Brenn (CC BY 2.0)

By Quinn Dombrowski (CC BY-SA 2.0)

• Will we make money?

• How much money do we need?

• Return (ROI)

• Inicial Investment (CapEx)

• Cash-Flows

• Metrics

• 3 years

• First year: monthly• ScenariosWhat if…?

• LTV

• CoCA

• CBR

• ROI

Photo by marco.arnhold (CC BY 2.0)