Post on 06-Apr-2018
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DOING BUSINESS WITH TELECOMSPARTNERSHIP & MONETIZATION OPORTUNITIES
27 October 2011
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Agenda
The change in the business model The relationship overview
Operator and the Clients
Partners and the Operator
Selecting the business model
The integration logic How it actually happens
Practical advices
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The business model evolution
B2C Model
Core Telecom Market
/operator products/
Huge client base Market saturation
Commoditization
B2B2C Model B2B Model
Operator Partner
Adjacent Markets
/co-branded products/
Best of both Reinventing biz. model Target telco market
Partner
Other Markets
/partner products/
Smart enabling Cost reduction New touch points
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Telecom Vision For The FuturePEOPLES BEHAVIOUR EVOLUTION
TECHNOLOGY EVOLUTIONSource: Booz & Company analysis
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The relationship overview
Operator
Communication
I-net Access
Multimedia
Business
Clients
and lot more
Partners
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Operator Clientrelation specifics
Operator
Communication
I-net Access
Multimedia
Mobile Network(2G)
Fixed Network
Business
XX Million
and lot more
Mobile Network(3/4G)
Mobility &Coverage
Community
Telco needsfulfillment
Innovation &Technology
Billing & CRM
Reliability & Thrust
The Relationship
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Operator Partnerrelation specifics
OperatorPartners
B2C Services
Operator Branding
Operator Management
Operator Portfolio
Risk covered by theOperator
B2B2C
Dual Branding
Shared management
Operator portfolio
Shared risks
B2B
Partner branding
Partner management
Not in Operator portfolio
Risks covered bypartner
!! The key to success: Set of APIs to the network
Smooth integration process
Devices capabilities
Communication
I-net Access
Multimedia
Business
and lot more
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Decision on the business modelThe Q&A
The things you have to consider:
Who is your client
What is the value proposition
Fit to telecom profile
Marketing & Branding
Sales & Distribution
Who takes the risks
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The integration logicAnd the value generation
AddedValue
Telecom APIs &instruments
Telecom APIs &instruments
Revenue
Share
Messaging
Voice, Video
Billing
Device info &management
Service 1
Service 2
Service N
Limitation: Not all APIs are real-time
Some APIs have limited capacity
Not all instruments are available of all partners
Localization
Trafficmanagement
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The realizationStep by step model
The homework
ServiceDescription
Business model
Realizationinstruments
BusinessProposal
Preparation
Proposal Analysis
Decision on
integration type
Gofor directintegration
Goforintegrator
Realization
Plan
Realization
Technical Setup
Interfaces
configuration
Development
Acceptance
Go to market
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Practical Advices (1/2)Customer Experience
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Practical Advices (2/2)Guiding principles
Individual service experience
We have already defined 11 mag Service Experience Principles which shouldguide the design of individual mag mm ofering
Start simple
1
Foster quickinteractions
2
Provide value atevery step
3
Make every-thing actionableand shareable
4
Make peoplefeel safe
5
Enableseamless flow
6
Enablepersonalization
8
Leveragelocal
9
Enhancesocializing
10Integrate
what people arealready using
11
1. Make services appropriate for mobile
2. Encourage usage
3. Fit into peoples lives
Assistdiscovery
7
Reminder
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For further questions:
Krasen Hinkov
Director
Products & ServicesMobiltel EAD
k.hinkov@mobiltel.bg