Web SquaredMobile Internet Computing

2010 1 5 KT SD 부문 서비스육성실 통합광고담당

Web Squared Web 2.0 Meets the Real World

October 2004

web 2.0

is all about harnessing collective intel-ligence using the web as a Plat-form: Google, Amazon, Wikipedia, eBay, and craigslist, YouTube, Facebook, and Twitter

October 2004

Collective intelligence applica-tions depend on managing, under-standing, and responding to mas-sive amounts of user-generated data in real time.

Data Inside

What is Next? What is web3.0?

The Semantic Web?Virtual reality?

The social web?The mobile web?

It is all of those, and more.

The Web becomes more closely integrated with the real world via sensor-based smart phone applications. Web Squared is another way of saying "Web meets World”

June 2009

2009 Smartphone Revolution

• the Web from our desks to our pockets

• + Sensors: See, Lis-ten, Locate, Move

• Real time data• Scale of participation• Mobile Computing:

24H PC• Media

Exponential Growing of Data(in Real Time)

More Data OpenUser Generated Sensor Generated

More data in real time, new para-digm of collective intelligence, solu-tion of real-world problems.The Data and The web opportunity growing exponentially.

Hence our theme for this year: Web Squared:1990-2004 was the match being struck; 2005-2009 was the fuse; and 2010 will be the explosion

Web Squared is Our Way of Exploring This Phe-nomenon and Giving it a Name.

Collective Intelligence with Far More Data

Web Squaredweb2.0 + world = web2

Web2

web2.0 Meets the Real World

web2.0 + world = Web2

Redefinition of web2.0

Redefining Collective Intelligence: New Sensory Input

Web Meets World: Information Shadow and Internet of Things

Rise of Real Time: Collective Mind

New Sensory Input

http://images.google.com/imgres?imgurl=http://blogs.villagevoice.com/runninscared/iphone_home.gif&imgrefurl=http://blogs.villagevoice.com/runninscared/archives/2009/12/att_seems_to_st.php&usg=__GMeO0SGUAp0XSnMMXFtQo7aKyQg=&h=495&w=300&sz=41&hl=ko&start=1&sig2=gXRQwd6ii9q1p8fqbDUoPA&um=1&tbnid=AaWJZbhjD6s-CM:&tbnh=130&tbnw=79&prev=/images?q=iphone&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=Vb9CS5v-HqbCswO4_9nXAw

Is the web getting smarter?: Baby to Collective Parents

An application that depends on cooperating cloud data services.

Redefining Collective Intelligence: New Sensory Input

See: Face Recognition

Listen: Voice Recognition

Locate

Move

Sensor gener-

ated data

User-gen-erated content

Expert-gener-ated

content

Tradition-ally Pub-

lished Content

Web1.0 Web2.0 Web2 WebN

Web Singularity

2009

Data

Volume of Data

People’s Participation

Internet of Things

People asAudience

Web2

We thought ‘friend’ is a noun,

you think it’s a verb.

Do things in a group. Don’t do things by yourself.

Groups are stronger, groups are faster.

None of us is as smart as all of us.

Eric Schmidt

Web meets World

web

World/Life

Web1.0 Web2.0 Web2

The Internet of Things

the Internet of Things

34

web2.0 meets the real world

Added features of Layar Reality Browser 2.0: Layar has some cool features which include: Unique layer specific icons/marker

•Featured and Popular section•Search function•Add layer to favorites•Map view and list view•Enhanced AR view•Accuracy information•“Take me There” function•“Share layer” and “screen shot” function in layar 2.1 update

Information Shadow

Information Shadow

The Rise of Real Time: A Collective

Mind

From Pages to Stream

The Rise of Real Time: A Collec-tive Mind

OPENOPEN

PRIVATEPRIVATE

CONVERSATIONCONVERSATIONARCHIVEARCHIVE

Instant MessengerInstant Messenger

Web Communication

The Rise of Real Time: A Collec-tive Mind

Real Time Search

Real Time Taxation in Stockholm, Sweden

Twitter

From Sequential Models to Simultaneous Happen-ing

http://twitterstop.com/wp-content/uploads/2009/09/americansontwitter2.jpg

How to Turn Data to Knowledge?

http://4.bp.blogspot.com/_1lYv3zr0K8g/SrstuSV5zqI/AAAAAAAAABY/L6G9MEiSC6Q/s1600-h/WebSquare.JPG

http://www.flickr.com/photos/ross/4035319728/

The Evolving Web In 2009: Web Squared Emerges To Refine Web 2.0

5 Year

More PeopleMore Data

More DevicesSmarter

Web1.0 Web2.0 Web2 WebN

Web Singularity

2009

Data

Mobile Computing

Smartphone

24 H PC

Tool => Media

Voice to Web to Computing & Media

Cult

http://www.scribd.com/doc/21365349/Mary-Meeker-s-Internet-Presentation-2009

twitter

Mobile Computing

Social

Disruption

. - /

Mobile Computing Changes

Everything

User, Behavior, Development, Business, Culture, Politics

Disruption

Risk vs. Opportunity

KT?

Risk < Opportunity

Mobile Internet ComputingMobile Advertising

AR & Augmented LifePlatform, Catalyst,

Open Ecosystem, UniverseTwitter Korea

Global IdentityLocal

Data Open

Outside InCrowd Sourcing

Enterprise2.0 for Efficiency and Innovation

Mobile Computing

SocialReal Time

Mobile Computing

맨땅에 헤딩이라도 할 때…

돌리고 돌리고 ~ Start Small

Think Big, Start Small, Move Fast

Dion Hinchcliffe

kt2