(it starts with your content)

1.

2.

3.

4.

TRACK YOUR

SO THAT YOU CANIDEASSHARETHEM.

rich experiences and lessons...YOUR LIFE IS FULL OF SO MANY

SHARETHEM.

2.WRITE LIKEYOU SPEAK

IF YOU SCRIPTOUT YOUR

CONTENT,

USEeverydaylanguage.

IN OTHERWORDS...

BE

YOURSELF!

3.PROVIDECLARITY

IF YOU WERE TO SAY...

A

DOGwalked acrossthe street.

“

”

GoldenRetriever

ONE PERSON IS

THINKING...

greatdane

ONE PERSON IS

THINKING...

beclear.

walkedacrossthe street.”

Bulldog“The

NOW, YOU AREDOING THE

heavylifting.

4.SPEAK IN THE

PRESENT

“IS”IS MUCH MOREPOWERFUL THAN

“WAS.”

NEWS BROADCASTERS ALWAYSSPEAK IN THE PRESENT TENSE.

YOUshould do the same.

1.2.3.

1.2.

1.2.3.

5.MAKEthree points

THE HUMAN

brain works like this:

i forget.

1, 2, 3...

AIMFOR

3

6.BREAKTHINGS UP

pretend a child issitting in the back of the room.

it will help you

simplifyyour message.

7. create

'twitterable’moments

social media is now the norm.

you needto create:

and smart adviceClever headlines, golden nuggets

that’s the stuff that

changesthe world.

it all starts with your

content.

be memorable !

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