Otto KekäläinenAkademy 2012

Tallin 2012-07-11

How to get the masses to use Free Software

VALO-CD?

Vapaita ja Avoimen Lähdekoodin Ohjelmia Free and Open Soruce Software

Translated into Finnish Easy to use, high quality software One program for each usage 100% Free

Why VALO-CD?

General Linux/FOSS campaign2004-2007

Ubuntu.fi2006-2008

Problems

For the general population Installing anything is a strain Learing new stuff is difficult They just want to get stuff done – now!

Browser Text editor E-mail

Push vs. Pull Windows → Linux -migration not viable

Solution

Look and feel good – focus on UX

Look and feel good – focus on UX

Real software come in boxes?

Does it work?

Statistics

72 000 unique visitors since 2008 114 000 visits with 390 000 page loads About 1000 downloads per month

Firefox market share in Finland >50% in the end of 2008

Why it matters?

Network effects

ODT, SVG, OGG, HTML5...

valo-cd.net/wiki

VALO-CD in Englishwas released in Feb 2012.

Now we are looking for resellers, small and big!