Usability Testing +

Daniel Szuc@dszuc

dszuc@apogeehk.com

Thank You

About Dan

• The Journey• Home• The Future

http://www.globaldesignresearch.com/

Usability Kit

Global UX

www.uxhongkong.com

DANSZUC

25% discountwww.rosenfeldmedia.com

UX Thoughts

• Design is key (in all forms)• Cross disciplinary (holistic delivery)• Small & nimble (to make decisions)• Product Roadmap (having one)• Envisioning & UX Vision (outline the dream)

About Usability

Any ideas?

Any observations?

Now?

Now?

5E’s

Effective

help users achieve goals

www.wqusability.com

Efficient

speed & accuracy

www.wqusability.com

Engaging

pleasant, satisfying & interesting

www.wqusability.com

Error Tolerant

prevents errors & allows users to recover

www.wqusability.com

Easy to Learn

supports orientation & deeper learning

www.wqusability.com

Usability Testing

Seeing if people can understand and use the design of the thing you have made, towards

meeting business goals with the greatest amount of happiness, respect, delight and

(fill in your own word) possible

Set Scene

• What do you want to find out?• Who do you need to convince?• How to transfer wisdom into design action?• How will it help everyone improve?

Test Types

1. Political2. Rolling3. Mature4. Broadway5. Infant6. Checkpoint Charlie7. The Big Bang

Organizational Context

• Integrate with business plan• Who do you need to evolve• Think: old & new• Aggregate up

Plan

• Know your users (who)• Goals (discovery)• Scope it (reality)• Hardware (logistics)• Expected results (assumptions)

Recruitment

• Segments = No (remove irrelevant criteria)• Passion for use = Yes (meets a need)• Numbers & Statistical Significance = Yes + No• Mix & match (new & repeat)

Running a test

• Conversation not research• Not all answers in the universe• Be human• Improvise & question

Observation

• Give observers things to do• Patterns in the matrix

– Quotes– Repeats– Roadblocks– Surprises– Ideas

• Spreadsheets good, post it notes better• Debriefs towards understanding• Ground it in your test goals

Communicating findings (1)

• Storytelling (what happened)• Insights (design & business)• Energy (be excited about it)• Envision (what do we do next)

Communicating findings (2)

• Aggregate (screen, component, framework, product, business)

• Clarity (at every point)• Knowledge Transfer (UX Champions)

Organizational Memory

• Log results for lookup (database)• Show improvement history (results)• Map back to design patterns (visual)

USER EXPERIENCE WHITE PAPERBringing clarity to the concept of user experience

Result from Dagstuhl Seminar on Demarcating User Experience, September 15-18, 2010

February 11, 2011

Experiences over time

marketing shop bought friends

Clear CommunicationsEngineering

Marketing

Design

Shared Language

Shared Values

Thank You